What is AE Mall? AE Mall Review, Features

AE Mall is a new track launched by AliExpress to help high-quality merchants on the platform grow with high quality. For this year's key "MALL" project, it will focus on recruiting and incubating a group of new brand merchants to create a growth path that suits them.

Advantages of AE mall

Sellers who have signed the JBP agreement or are gold medal sellers and have annual sales of more than 600,000, and the merchant's supply chain strength has been verified.

Frequently asked questions about AE mall

Q: When will the new gold and silver medal assessment be implemented? When will the new gold and silver medal benefits take effect?

A: The first assessment of the new gold and silver medals will be in July, and the assessment period is from April 1 to June 30. It is recommended to focus on optimizing the store's assessment indicators from now on. The new gold and silver medal benefits will gradually take effect in July.

Q：How to become a new gold or silver medalist?

A: The new gold and silver medal portal is expected to be launched in the merchant backend in May, and will display the specific indicator thresholds of the gold and silver medals in the secondary category of the store. It is recommended to compare the new gold and silver medal standards displayed on the portal, optimize the store operating indicators, and check the changes in gold and silver medal status when the quarterly assessment results are announced (January 15, April 15, July 15, October 15).

Q: What is the relationship between New Gold and Silver Brands, MALL, and China’s best sellers?

A: Merchants are divided into three levels: gold, silver, and ordinary. MALL and China's best sellers are high-quality merchants in the gold and silver levels, and are the platform's support targets. MALL is the top merchant in the gold level. After the 180-day protection period of opening a store, it will receive a quarterly assessment for the gold level. China's best sellers are included in the silver level. After the 180-day protection period of opening a store, they will receive a quarterly assessment for the silver level.

Q：How to apply to become a MALL?

A: The MALL application portal is expected to be launched in the AliExpress merchant backend in May. It is recommended to compare the MALL application standards, prepare qualification materials for new merchants in advance, and optimize business data for existing merchants. After the application portal is launched, quickly apply for certification to become a MALL merchant.

Q: How to prove the company's annual turnover?

A: You can provide the bank statements of your company's public account, tax return forms, export declaration forms, and proof of transaction amount in the backend of your competitor's store.

Q：What is store priority access?

A: Preferred store access means that when the platform reviews high-quality merchants, it can select the best ones based on business judgment, including but not limited to: store requirements (such as worry-free return services, the number of dynamic products and fan growth in the jewelry industry, and large clothing that conforms to the style of decoration, etc.), brand requirements, product requirements (product price advantages, beauty and health industry head picture short video coverage, etc.), supply chain operation requirements (overseas warehouses/preferred warehouses/cross-border X-day transaction ratio, etc.).

Q: How to become a good seller in China?

A: Currently, the China Good Seller certification is implemented according to the existing standards. Please submit your application in the merchant backend number and the certified China Good Beauty home page. After the qualification review is passed, you can become a China Good Seller.