What is Vendor Express（VE）? Vendor Express（VE） Review, Features

Amazon VE is the abbreviation of Amazon Vendor Express. It is a supplier brand launched by Amazon in 2015. It is mainly aimed at corporate suppliers in the United States. After successful settlement, merchants can sell their products to Amazon. Amazon will be responsible for shipping, sales, customer service and all after-sales services. At the same time, the logo displayed on the product will also be Amazon-operated.

About VE

Amazon has three main accounts: VE, VC, and SC.

Add new products to Amazon through Vendor Express. Products are sold on Amazon.com as "Sold by and ship from Amazon", which is similar to JD.com's self-operated supply platform. After uploading, products can get free A+ pages and optimize product content. Compared with the invitation-based entry of Amazon VC accounts, VE application is simple and has complete functions. Not only can you brush orders and comments, but you can also follow sales, have advantageous advertising space display and free A+ pages. Applying for a VE account is full of advantages.

Settlement information

1. Address and phone number of the U.S. company;

2. Tax ID number or social security number (US ID card);

3. US warehouse address;

4. High-quality products;

5. Trademark;

6. Single product sales certificate (optional).

Benefits of joining VE

1. There is no cost to join the program.

2. Logistics costs include direct delivery from Amazon or your warehouse to Amazon customers.

3. Product Storage and Order Processing • Dropship option, which allows you to ship products directly to Amazon customers with prepaid shipping.

4. Use Amazon’s advanced algorithms to automatically price products.

5. Includes Amazon product catalog and search.

6. Amazon Prime members get free two-day shipping.

7. Free shipping for orders over $35.

8. 24-hour customer service and customer returns.

9. Amazon customers use mobile devices (Kindle, smartphones, tablets) to access products and other Amazon marketing service programs 24/7.

Vendor Express is a great platform that allows 3P sellers (third-party sellers) to establish supplier relationships with Amazon without sending invitations. When such a platform is established on Amazon, sellers have more choices.

risk

1. Risk of application failure and product evaluation failure.

2. Sellers lose pricing power, and most of the profits are taken by Amazon, but sales can be increased.

3. Capital turnover risk: Amazon’s loan period is 60 days.

Development History

Amazon launched a supplier platform in early 2015, mainly for domestic US corporate suppliers.

On March 12, 2018, Amazon said it would shut down its Vendor Express program. The company informed sellers via email that the program would stop accepting orders on May 21 and would be "permanently retired" starting January 1, 2019.

VE deactivation reason

1. Platform order

Some sellers directly used VE accounts to snatch traffic orders from third-party sellers, causing some malicious competition. Some VE sellers also frantically distributed goods at extremely low prices, causing Amazon to judge that the prices of third-party sellers of similar products were too high, making it impossible for other sellers to participate in the normal submission of activities or even removing products from the shelves.

2. Malicious follow-up sales

VE sellers are rampant with malicious follow-selling and they wantonly tamper with titles, product descriptions and brands. Complaints from those who are followed are not handled in a timely manner, leading to complaints from many non-VE sellers.

3. Product quality is difficult to control

Many VE accounts sell counterfeit products or fake international brand products without authorization, and even make false orders and false reviews, resulting in rampant counterfeit products and making product quality difficult to control.

4. Platform revenue

It is reported that the project has not achieved satisfactory revenue results since its launch. On the other hand, VE sellers sell products under the name of Amazon. If the product quality is not good, it will also affect Amazon's brand reputation.