What is Kelley Blue Book (KBB)? Kelley Blue Book (KBB) Review, Features

What is Kelley Blue Book (KBB)? Kelley Blue Book (KBB) Review, Features

Kelley Blue Book (KBB) is an automotive appraisal company headquartered in Irvine, California.

About Kelley Blue Book (KBB)

  • Kelly Blue Book, formerly known as Kelly Blue Book Co., was a Los Angeles car dealership founded in 1918 by Les Kelly, an Arkansas-born businessman. Initially, Les Kelly hired the company's first employee - his 13-year-old brother. The company began operating with three Model T Fords.
  • In 1926, Les Kelly published the first used car guide book, "Kelly Blue Book". After the end of World War II, due to the shortage of cars, the price of Kelly Blue Book began to soar. During this time, Kelly Blue Book became the national car evaluation guide in the United States.
  • In late 2010, Les Kelley announced that Kelley Blue Book was being sold to AutoTrader.com for $500 million. AutoTrader is owned by privately held Cox Enterprises and investment firm Providence Equity Partners.

KBB Services

  • The big data linear weighted model is a more accurate used car valuation algorithm model developed by the Fair Price team based on the algorithm of the authoritative American used car valuation model KBB.
  • The principle of this model is to track every bid and sales record of used cars through search engine technology, and determine the weight of the merchant's bid through the successful transaction volume of used car merchants, and then perform weighted averaging and linear regression analysis on the bids of a large number of used car merchants.

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