What is Wish? Wish Review, Features

Wish is the largest mobile e-commerce platform in North America .

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Wish Overview

Wish was founded in Silicon Valley, USA in 2011 by Peter Szulczewski (CEO) and Danny Zhang (CTO), former Google and Yahoo programmers. It is the sixth largest e-commerce company in the world with funding exceeding $1 billion. In 2017, the Wish mobile shopping app had more than 100 million users on iOS and Android platforms.

Currently, the platform has more than 300 million mobile users, more than 10 million daily active users, and an average daily order volume of more than 2 million.

Registration Process

Step 1: Log in to china-merchant.wish.com and click "Free Trial"

Step 2: You are currently on the "Start Creating Your Wish Store" page

Please select the language you are used to, English or Chinese. The selection button is in the upper right corner of the page.

Please enter your regular email address to start the registration process. This email address will also become your username for future logins. If you already have a Wish seller account, please click "Login".

Please enter your login password. To ensure account security, your password must be at least 8 characters long and contain letters, numbers and symbols, for example: "password100@store"

Please enter your mobile phone number and the picture verification code shown on the right.

Please enter the verification code sent by SMS on your mobile phone.

When you have completed all the above steps, please click "Create your store".

Step 3: You are currently on the "Wish and Merchant Agreement" page

Please read the Wish Merchant Agreement and click the checkbox at the bottom after reading it in full.

Step 4: You are currently on the "Email Verification" page

Wish will send a verification email to the email address you used when registering. Please click "Check email now". Please check your email and you will receive an email as shown below. Click "Confirm email" or the URL to jump directly to your merchant backend.

Step 5: You are currently on the "Tell us more about yourself" page

Please enter your store name. Please make sure that your store name does not contain the word "Wish". Once the store name is confirmed, it cannot be changed.

Please enter your first and last name.

Please enter your country, province, city, street address and postal code.

Click "Next" to continue your registration process.

Then enter the real-name authentication interface and follow the steps to complete the authentication. If it is a corporate account authentication, the seller needs to prepare the company's business license and legal person ID card information.

Platform Commission

It is free to create an account and open a store on Wish, and there is no charge for uploading product information. However, Wish will charge a certain percentage or amount of commission from each transaction. That is, after the item is sold, 15% of the income (sale price + postage) of the item is charged as commission.

App

Wish has four vertical apps: Geek, Mama, Cute, and Home:

Geek mainly emphasizes the sense of technology, focusing on smart sports and health, rather than traditional 3C categories. Currently, there are many categories on the Geek platform, including Headphones, Watches, Speakers, etc., and the target audience is male users.

Mama focuses on maternal and infant products. Its main products include children's and women's clothing, shoes and socks, toys, baby products, kitchen supplies and other categories. Its target audience is young mothers or families.

Cute is mainly about beauty products, such as hair and nail tools.

Home mainly sells supplies or tools for the kitchen, bedroom, and garden.

Development History

-In September 2011, Wish’s parent company ContextLogic was registered and established in Silicon Valley, USA.

-In March 2013, Wish joined the commodity trading system and entered the field of foreign trade e-commerce.

-In December 2013, Wish's annual operating profit exceeded 100 million US dollars.

-In 2014, in order to further expand its Chinese supplier resources, Wish established an office in Shanghai and launched large-scale investment promotion activities.

-In February 2014, Wish established a wholly-owned subsidiary in China.

-In 2015, Wish carried out a "self-revolution", first launching the Geek App for technology and electronic products and the Mama App for mothers and babies, and later launching the Cute vertical application for cosmetics and beauty products specifically targeting the "women's economy".

-In 2017, Wish became the most downloaded shopping app in the United States, with 32.5 million downloads across the iOS App Store and Google Play Store in that year.

X Wish official investment manager enters the green channel

Shop opening discount

1. Customer manager provides guidance on store opening to improve the success rate of store opening

2. Specialized contact, free access to the official set of learning materials

3. Operations manager provides support throughout the year

4. Customized sales growth plan and more platform activity application opportunities