A group of "Wuhan overseas people" emerged on AliExpress and sold 3 billion in a year!

On February 20, 2025, Alibaba Global AliExpress (Wuhan) Cross-border E-commerce Industrial Park was officially opened. This is also the first cross-border e-commerce industrial park project in central China for AliExpress, one of the "Four Little Dragons Going Global" of Chinese e-commerce .

Picture: A group of "Wuhan overseas people" emerged on AliExpress and made 3 billion a year !

In recent years , Wuhan's cross-border e-commerce industry has continued to develop, and a group of "Wuhan overseas people" have emerged, who are rooted in Wuhan and sell goods around the world. AliExpress data shows that in 2024, the total sales of Wuhan companies on AliExpress will exceed RMB 3 billion ; there will be more than 1,000 Wuhan emerging companies with annual GMV exceeding RMB 1 million .

In 1998, a Hubei college student "went overseas" to AliExpress and achieved 100 million yuan in 3 years

Born in 1998, Li Wenzhe is an English major college student. As early as 2019, when he was still a student, he began to pay attention to the potential of cross-border e-commerce. In 2021, he joined AliExpress with a start-up capital of 10,000 yuan supported by his family. In three years, he developed into a "big seller" with annual sales exceeding 100 million yuan.

"My entrepreneurial journey started in Wuhan. I started my business in a private house. In the beginning, there were few orders, so I spread a layer of plastic sheet every night and packed the goods on the bed where I lived." In the following years, relying on in - depth research on operational knowledge and seizing the dividends of AliExpress ' "full-hosting" model, sales grew explosively in 2023 .

"I remember receiving a call in 2023. The waiter asked me to quickly prepare 30,000 pieces. I was stunned at that time. Selling too fast was also a kind of pressure. Later, I finally supplied the goods." In order to cope with the pressure of the supply chain, Li Wenzhe later chose to invest in factories to improve the production system. In 2024, the company's annual sales exceeded 100 million yuan.

Picture: A group of “Wuhan overseas travelers” emerged on AliExpress

After three years of entrepreneurship , Li Wenzhe has moved warehouses six times. "Recently, the business has grown, and I feel that the 3,000-square-meter warehouse is not enough. " Now, in his spare time, Li Wenzhe also serves as a lecturer in the industry-education-research class of Wuhan University of Foreign Studies, dedicated to cultivating new cross-border e-commerce talents : " I hope to cultivate more cross-border talents for Wuhan. Sometimes when I see these students , it's like seeing myself in the past. I hope someone can guide them to start their own business so that they can take fewer detours . "

Wuhan's "African Fishery King" returns to his hometown to start a business, from "selling to Africa" ​​to "selling to the world"

Jiang Song, known as the "African Fishery King", is the helmsman of Wuhan Jianuo Industrial Co., Ltd. He was born into a fishing family, and his family has been engaged in the fishing net business for more than 30 years.

After graduating from university in 2008, Jiang Song followed his uncle to Guangdong to be in charge of sales for the family factory, accumulating a lot of foreign trade experience. In 2017, due to family reasons, he returned to Wuhan to start a business, and continued to focus on the African fishing gear market, and was known as the "African Fishing King".

Photo: Jiang Song, Wuhan's "African Fishery King", visits wholesale customers in the Democratic Republic of the Congo

During the 2021 Spring Festival , Jiang Song was shocked to hear that his friend made 700 million yuan a year on AliExpress.   "I have been engaged in foreign trade for more than ten years, but others have surpassed me in just a few years. I must transform!" So he decisively entered AliExpress. In the early stage, due to the large size of fishing nets and high logistics costs, the B2C sales model encountered setbacks ; In 2023 , Jiang Song adjusted his strategy and turned to the fishing gear category, and seized the dividends of AliExpress's "full trusteeship" model. The new store's sales in the first month exceeded US$10,000, and the repurchase rate reached 25%.

Under the B2C model, Jiang Song has also accumulated his previous experience in developing wholesalers in the local market through foreign trade. Jiang Song likes to communicate with buyers and is good at understanding needs through AliExpress data and feedback and optimizing products in a targeted manner.

"Many people have the stereotype that the Middle East is all desert, but our fishing gear sells very well in the Middle East market. For example, French customers prefer brightly colored baits, and Russian ice fishing enthusiasts pursue functionality . " Through meticulous product selection, Jiang Song subdivides baits according to water environment and fish species, and even customizes "simulated smart models" for Russian ice fishing, becoming a professional fishing consultant for anglers from all over the world on AliExpress .

In 2023, Jiang Song discovered that a Salvadoran consumer frequently visited the store, so the two communicated online. The consumer told Jiang Song that he worked as a security guard in the local area and liked fishing in his spare time. He also wanted to do fishing gear business , but he did not understand cross-border e-commerce . Jiang Song not only taught him online bulk transactions, but also taught him fishing and fishing gear knowledge, helping him become a local " fishing gear expert " . Similar cases continue to emerge in Latin America and the Middle East , and Jiang Song has also cultivated a group of small B buyers (small wholesalers) around the world .

In 2024 , by deepening the "B to C and then to small B" model, Jiang Song 's company's annual sales will exceed 14 million yuan, and the market will expand from Africa to Europe, the United States, the Middle East, Latin America and other places . In 2025, he plans to continue to deepen the "Belt and Road" market on AliExpress.

Photo: "African fishing king" Jiang Song (second from right) and his fishing team

Jiang Song : "It took the previous generation 30 years to expand factory business to Africa. Now it only took me 8 years to expand my business from Africa to the world. We, the group of 'Wuhan overseas people', want to be based in Wuhan and sell to the world ! "

AliExpress

Wuhan