The seller’s outrageous operation has put him at the top of the BS list, and he may be blocked!

For consumers, the size of the discount is an important factor influencing their ordering decisions. If the discount is large enough, it is possible that they will place an impulse order.

In this case, many sellers will try to work on the strike-through price in the hope of increasing the conversion rate.

The so-called strike-through price, also known as the market price or original price, refers to the suggested selling price of a product during the normal sales period. It is displayed in the form of a horizontal line in front of the product price to show the original value of the product.

By displaying the strike-through price, consumers can intuitively see the current discount information and the specific amount of savings, thereby enhancing the attractiveness of the product and improving conversion rates.

However, if the discount is too big, it will affect the seller's profit, so some sellers try to come up with an artificially high strike-through price, which not only does not compromise profits but also stimulates the buyer's consumption nerves .

Too exaggerated! A seller made a super high cross-out price

Recently, a seller discovered that a product under a certain brand looked a little strange, as if there was something fishy going on.

According to the seller's message on the forum, he saw a very "magical" product while browsing Amazon. The crossed-out price was ridiculously high, but strangely, the link had never been sold at this price.

Judging from the screenshots provided by the seller, the market price ( list price) of one of the brand's products is as high as US$999, but the current selling price is only over US$100, with a discount of up to 87%!

Using the ASIN code provided by the seller , Yien.com searched for this product on Amazon.

Its product information shows that the product is a metal detector with sales of over 500 in the past month , and ranked first on the BS list in the relevant category.

The information also shows that this metal detector has a total of 5 different color variants, among which the best-selling one is black & green, with sales of more than 1,000 in the past month, and the monthly sales of the other models range from 100 to 500.

In the BS list of metal detectors , it can be found that although this product ranks first on the list, it has no obvious advantages over other competing products in terms of the number of reviews and price.

When clicking into its brand store, Yien.com found that there was only this product in the store, and the others were all variants of other colors derived from this product.

Judging from the various data of this link, its performance is not very impressive, and can even be said to be very ordinary. Under such circumstances, it is indeed surprising that it can still rank first on the BS list.

Some industry insiders believe that the fact that this metal detector ranked first on the BS list in the category may be closely related to its ridiculously high cross-out price.

How is the super high strike-out price achieved?

Some sellers analyzed that although such a high strike-through price seems a bit outrageous, it is not completely impossible to achieve. According to Amazon's rules, the market price ( list price) can only appear if someone has purchased the product at this price in the past 90 days, even if there is only one order.

Under this premise, as long as at least one order is sold at this price, this exaggerated strike-through price will be displayed. However, after searching through tools, some sellers found that this product has no historical record of being sold at a high price.

In this case, some sellers analyzed another possibility: first create a new link and sell a high-priced order, then stop selling the link, and use another link to sell it. In this way, the list price that was once sold at a high price can be displayed, and the current link on sale can maintain a relatively normal selling price.

Regarding the strike-through price, many sellers also shared their experiences.

"Whether the underline is stable or not depends mainly on whether the link is included in Amazon's index. The more stable the index is, the more stable the underline price will be."

"If you want to come up with a high cross-out price, the quickest and easiest way is to find someone to swipe the reference price and place a few orders."

“The fastest way is to fill in the list price when you put the product on the shelf, and the price reduction will appear after the product arrives after a period of time.”

"We have tested many successful products through list price. If we want to be more stable, we must place orders."

Judging from the feedback from sellers, it is not difficult to see that increasing sales through strike-through prices is becoming a routine operation for more and more sellers and operators, and this operation can also spawn many other ways of playing.

However, although the strike-through price can help links quickly increase in volume in a short period of time, some sellers have pointed out the risks behind it.

High strike-through price strategy can be a double-edged sword

While increasing traffic, a high strike-out price may also cause a lot of trouble for sellers.

First of all, some sellers questioned that the huge difference between the list price and the actual selling price would not cause psychological gap among consumers and lead to bad reviews. Before buying, I thought it was really worth more than a thousand dollars, but after receiving the goods, I found that it was not the case at all.

Some sellers also pointed out that this approach will be caught by Amazon, and once caught, the entire category will be caught, and the store + brand will be blocked. Although this approach is effective, it is too risky and is not recommended. My own store has not been unblocked yet.

In addition, some sellers revealed that Amazon’s recently launched Rufus AI shopping assistant has begun testing the “price history query function”.

It is understood that this function can help consumers view the historical lowest price of the product. Consumers only need to enter "price history" on the product page to see the average recommended price of the past 30 days.

Imagine a consumer sees a product with a big discount and thinks he can get a bargain today, but after checking, he finds that the transaction price for the past month has been the same. Then the buyer's impulse purchase will disappear immediately.

On the other hand, after the price query function becomes popular, sellers' pricing strategies will be greatly restricted. At that time, price involution among sellers may intensify, and some small and medium-sized sellers with weak supply chain foundations may even be forced to leave the market due to profit compression.

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Strike-through price

Sexy Operation