Anker Investment! Many products sold well on Amazon

The hobbies of people in the East and the West are so similar... Fishing, as a noble activity for leisure and entertainment and to cultivate one's sentiments , is becoming popular all over the world.

According to Statista, the global sports and outdoor market will reach US$236.34 billion in 2025. As an important part of outdoor sports, fishing has become more and more popular in recent years. The audience is no longer exclusive to middle-aged and elderly men, but is gradually spreading among women and young groups.

Fishing equipment sales have seen an astonishing growth, and many cross-border big sellers have emerged. Among them, KastKing , a Chinese fishing gear brand , can be said to be a leader among many overseas brands. It has now firmly ranked first in the export of fishing gear in the United States , with annual sales exceeding 500 million. Anker "saw the pearl" and invested in KastKing as early as 2016 , and is now an important shareholder of the brand.

Fishing gear is a big seller, with annual sales exceeding 500 million! Becoming the No. 1 category on Amazon

ICAST is the largest exhibition in the global fishing tackle industry. At this year's exhibition, Castin won the ICAST Best Product Award. This is the first time in 9 years that Castin has won this highest honor since it won the ICAST Best of Show Award in 2015.

Casting currently mainly sells all kinds of fishing gear products (fishing supplies) and is the North American general agent for well-known domestic brands.

From 2018 to 2023, Castin's sales can be said to have doubled year after year. In 2023, sales successfully exceeded 500 million yuan, and in 2024, the goal of sales exceeding 100 million US dollars was set.

Data from April this year showed that 60% of Castin’s sales came from online e-commerce platforms.

Yi En Jun learned that Casting mainly sells its products to the world through eBay, Amazon, AliExpress, Walmart , independent websites and other channels. The brand has established a wide range of popularity and influence in North America (the United States, Canada), Europe, the Far East (Russia and other regions) and mainland China.

Amazon is one of Castin's important sales channels. In 2013, the year it was founded, Castin became the leading player in the fishing gear category on Amazon's North American site and became an exclusive brand supplier for Amazon. Castin said that its sales have grown rapidly since entering Amazon.

Searching for the Casting store on Amazon reveals that many of its products, such as anti-cut fishing gloves and fishing equipment backpacks, are very popular. They have not only won the Amazon Best Seller title, but have also successfully obtained the Amazon's Choice logo. The store's product sales are also very high, with many single products selling over 1,000 units per month.

In addition to third-party platforms, Casting has also been vigorously developing independent sites in recent years. In September 2024, Casting's global visits were 156,000. By traffic channel, natural search traffic ranked the highest, up to 75,000, accounting for 48.08%. Direct traffic ranked second, with data of 56,000, accounting for 36.25%. Judging from the data, Casting's independent site operation is pretty good and enjoys a certain degree of popularity among consumers.

By analyzing the natural search traffic separately, we can find that in the past 6 months, the natural search traffic of Casting's independent station was 77.2K/month. By country/region, the US traffic accounted for as high as 88%. This shows that the US market is Casting's main market, which can also be seen from Casting's revenue on Amazon in North America.

A1 round of financing has been completed ! Anker, a popular brand, is an important shareholder

It is understood that the Castin brand belongs to Shenzhen Eposeidon Outdoor Adventure Inc. , which leads the development of lure sports through innovative technology. It currently has its own warehouses in the United States and Shenzhen, and a third-party overseas warehouse in Germany.

In the 2023 list of the top 30 new forces going overseas in the Guangdong-Hong Kong-Macao Greater Bay Area , Shenzhen Poseidon ranked third, second only to Amiro , China's leading brand of optoelectronic beauty instruments, and Baseus, the leading brand in the global mobile digital industry .

Poseidon has successfully gained the "favor" of capital and has now won the A1 round of financing.

In April 2024 , Poseidon completed a RMB 50 million A1 round of financing. This round of financing was jointly invested by Guangdian Capital, Zhandao Capital and industry partner Qin Xinglong. Xinghan Capital was the exclusive financial advisor for this financing.

As early as 2016, Poseidon completed its angel round of financing. It is worth noting that cross-border retail giant Anker Innovations is the main institution of Poseidon's angel round of financing, which is enough to show Anker Innovations' optimism about Poseidon.

Anker Innovations holds shares in Poseidon for the first time through this round of financing. According to Poseidon's public shareholder information, Anker Innovations holds a 4.81% stake, becoming Poseidon's fifth largest shareholder. Anker said that its investment in Shenzhen Poseidon Network Technology Co., Ltd. is a financial investment.

Fishing gear products are hot-selling! Players are quietly making money overseas

Poseidon is just one of the excellent representatives of fishing gear going out to sea.

On multiple cross-border e-commerce platforms such as Amazon, eBay, Shopee, and Alibaba International Station, many outstanding companies have emerged in the fishing gear category. Among them, the Seasir brand has achieved an annual cross-border e-commerce sales of 30 million in just over two years. It has reaped great rewards on Shopee. In 2023, the Seasir store won the honor of Shopee platform's 2023 Pioneer Seller, and the number of orders has increased 5-6 times compared with the previous year. Since entering AliExpress in 2013, the fishing gear brand SeaKnight has always ranked in the top two categories on the platform; in the 2021 Double 11 promotion, it ranked first in the fishing gear category with a single-day transaction volume of 190,000 US dollars.

It is estimated that by 2028, China's fishing gear exports will reach 31.8 billion US dollars. China's fishing gear products have excellent genes. Relevant data show that 80% of the world's fishing gear is produced in China, and more than 60% of China's fishing gear is produced in Weihai, Shandong. Therefore, Weihai, Shandong is known as the "China Fishing Tackle Capital" and "China Fishing Rod City". The city has thousands of fishing gear production and supporting enterprises, forming a complete full industrial chain development system with multiple factors such as raw materials, manufacturing equipment, e-commerce, exhibitions and events, and fishing gear products are exported to more than 60 countries and regions.

In recent years, with the gradual popularization of cross-border e-commerce, a large number of traditional players in the industry have transformed to online sales. The vast development space of the overseas fishing gear market has brought unlimited possibilities for sellers to go overseas. According to data, the global fishing equipment market size in 2022 is 13.113 billion US dollars , and it is expected to grow to 19.154 billion US dollars by 2031. At present , the North American and European markets have a very wide demand for fishing gear products, and the annual growth rates of the fishing gear market are 3.5% and 5.2% respectively. In addition, the demand for fishing gear in the Indian market is also very strong.

Fishing gear is a large category, including fishing reels , fishing rods , fishing lines , fishing bags , fishing chairs, fishing reels and many other sub-products. On cross-border e-commerce platforms such as Amazon, fishing gear products such as lures, fly baits or other bait-like baits ; monitors, fish finders or related electronic products are hot-selling.

As cross-border e-commerce penetrates more and more fishing gear shoppers, it is only a matter of time before a group of fishing gear sellers see their sales soar.

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