The best solution for Chinese brands to go global! AliExpress’s “10 billion yuan subsidy” opens up a new cross-border track

A large number of mobile phone, digital, consumer electronics and small appliance brands are experiencing a surge in orders on AliExpress’ “10 billion subsidies”!

Recently, the first store on the AliExpress platform to achieve a GMV of over one million euros in a single day under the "10 billion subsidies" was born, with mobile phones and tablets as its main products. Not only that, many other brands of monitors, keyboards, mice, projectors, mini PCs, etc. have also expressed that the "10 billion subsidies" on AliExpress are really effective!

As a deterministic overseas solution specially designed for brand merchants, AliExpress's "10 billion subsidies" is opening up a new track in the cross-border industry, allowing more and more Chinese merchants to see the possibility of Chinese new brands, new technologies, and new designs going overseas in addition to traditional small and light items.

( AliExpress’s 10 billion yuan subsidy Big Save Day, full-link subsidy code distribution )

Wolf Spider, a new domestic mechanical keyboard brand, sold more than 10,000 units on the first day of the 618 sales, far exceeding the original plan of 1,000 units during the entire event; Black Duke keyboards have grown by more than 200% in the past year and are still maintaining rapid growth;

A mobile phone brand that achieved sales of over 1 million euros on the first day of the 828 promotion said: The big brand subsidy day launched with 10 billion yuan in subsidies has been very effective, with sales increasing exponentially. At the same time, it has also seen a lot of exposure on social media. It is hoped that the platform will have more brand-type activities of this type;

What's more, with the support of AliExpress's "Big Brand Subsidy Day" with a 10 billion yuan subsidy, a well-known cleaning appliance brand completed last year's GMV in just 4 months. The popularity of its new products on AliExpress has surpassed Amazon and has become AliExpress's exclusive product line.

In the past two years, cross-border e-commerce has experienced organizational changes in the supply chain, such as full trusteeship and semi-trusteeship. Consumers' demand for Chinese goods is constantly changing, and the demands of Chinese cross-border merchants are actually also changing. Some merchants rely on the extreme efficiency and low prices of the source factory to break through the siege, while some merchants insist on the dream of Chinese brands and carefully polish their own technology and products. In addition, a group of domestic trade brands that have already gained popularity in the domestic market are also turning their attention to the broader overseas market.

These high-quality productivity merchants who do not want to simply compete for low prices are in urgent need of an overseas platform that allows them to prove their uniqueness through advanced technology, design concepts, and cultural concepts, impress overseas consumers, and realize brand value.

AliExpress’ “10 billion subsidies” has become the best choice for brand merchants at the moment.

AliExpress’ “10 billion subsidies” is like a customized “brand strategy consultant” that will mobilize multiple platform resources to comprehensively package the brand image and aggregate traffic based on brand and product characteristics to help the brand unleash its maximum potential.

Specifically, as long as brands join AliExpress's "10 billion subsidies", they can enjoy the following rights and interests:

1. Sales positions with deterministic traffic: such as the "Daily Grab/Limited Time Flash Sale" section on the homepage of the AliExpress platform , which improves the cost-effectiveness of goods through platform subsidies, and stimulates consumers to place orders through big save labels and subsidized flash sale countdowns;

2. A series of marketing resource resonance: including marketing activities such as "Big Brand Subsidy Day" and "Bai Bu Category Day", which provide brands with important channels to reach consumers during the new product launch stage. In addition, there is a fixed "Big Save Day" every month, where the platform issues subsidy codes to help merchants achieve certain business growth and penetrate the minds of brand users;

3. Full-cycle operational escort: The "10 billion subsidies" provide full-chain nanny-style services for brand merchants from store opening, to sales from 0 to 1, to explosive orders, and to maintaining stable sales. Domestic merchants with zero overseas experience do not have to worry about not being able to operate their businesses.

"As the infrastructure of major cross-border e-commerce platforms gradually improves, the entire industry will no longer be satisfied with just the 'Chinese supply chain' going overseas. In the future, it will definitely explore the possibility of Chinese brands and Chinese culture going overseas. AliExpress's 10 billion yuan subsidy can be said to be a forerunner of this trend." said a senior cross-border industry analyst.

In April this year , the "10 billion subsidies for Chinese brands going global" project of AliExpress surfaced, which was called the No. 1 project of AliExpress in 2024. The investment targets include cross-border big sellers, Tmall brand merchants, etc. After 5 months of precipitation, the "10 billion subsidies" has entered a period of stable growth, bringing more and more certainty of transaction explosion to Chinese brand merchants.

(AliExpress upgrades its product category solutions, with overseas hosting focusing on large items and high-value goods)

Recently, AliExpress has also released important signals, comprehensively upgrading its category solutions and providing clear operation directions for different categories of goods. Relevant information shows that cross-border cargo pallets will be driven by the dual track of "pop+hosting"; while overseas local cargo pallets will be operated in the "overseas hosting" mode. The outside world speculates that these products will focus on high-priced and high-quality supply, and realize the high-quality overseas expansion of Chinese brands through the "10 billion subsidies".

AliExpress

10 billion subsidies