Shopee’s 9.9 Super Shopping Festival is in full swing, with 9 million items sold in just 3 minutes during Shopee Live

On September 11, 2024, the 9.9 Super Shopping Festival of Shopee, the leading e-commerce platform in China and Southeast Asia, came to a successful conclusion. Only 3 minutes after the opening, 9 million items were sold in the Shopee Live broadcast. Cross-border business is still outstanding, and the order volume of strong categories has increased to 5 times that of normal days. New sellers have risen rapidly by taking advantage of the opportunity. The performance of categories such as laptops and knitted sweaters is particularly outstanding, and the order volume of new sellers has increased by 10 times that of normal days. On the day of the big promotion, the number of outbound orders of localized fulfillment sellers increased to 4 times that of normal days. The influence of domestic brands has steadily increased, and the number of orders in the cross-border Shopee Mall has increased to 4 times that of normal days. Mobile phones, tablets and accessories, beauty, women's clothing, home life, and fashion accessories top the list of cross-border hot-selling categories.

Consumption potential is fully released, and content and logistics become the "accelerators" of explosive sales

During the promotion, Shopee's content ecosystem demonstrated its strong ability to bring goods: on September 9, the number of MCN cross-border live broadcast orders increased by 9 times, and the high-quality MCN organizations selected by the platform helped a large number of sellers achieve a double harvest of traffic and orders. At the same time, Shopee Video short videos became a new outlet, and the sales of short videos on the entire platform increased by 6 times that of normal days, and the number of cross-border short video orders increased by 8 times. The beauty brand Carslan announced the live broadcast schedule on all channels before the promotion, increased the broadcast time and increased the "live broadcast advertising" on the day of the promotion, and made full use of the "live broadcast special price" function in the live broadcast room, combined with platform coupons, greatly improving users' willingness to buy, and ultimately achieved a 7-fold increase in live broadcast orders, while short video orders surged 20 times, bringing a 5-fold increase in fans to the store.

In addition, Shopee's constantly upgraded logistics fulfillment services also enhance sellers' competitiveness. With the support of Shopee's official "Extreme Speed" and "Next Day Delivery" time-guarantee services, the conversion rate of single-site products has increased by more than 80% . INTO YOU, a new beauty brand , leverages Shopee's localized fulfillment services to prepare overseas warehouses in advance, stimulate consumers' enthusiasm for placing orders with a more efficient fulfillment experience, and conducts all-round content marketing with 24-hour live broadcasts and short videos, driving the number of warehouse orders on the day of the big promotion to surge to 11 times that of normal days.

Four major categories work together to ignite a good start in the peak season

● Electronics: Southeast Asian consumers have shown great enthusiasm for cross-border electronic products, and have upgraded their electronic products through the 9.9 promotion: the demand for mobile phones, tablets, computer monitors, surveillance cameras and other categories has hit new highs, and the number of orders on the day of the promotion has reached 5 times that of normal days. Anker, a global high-quality smart charging brand, mainly sells smart digital peripherals such as mobile power banks, chargers, and data cables. It continues to use Shopee affiliate marketing (AMS) for efficient conversion, and selects suitable KOLs through the promoter platform, which effectively improves the brand's popularity on and off the site and users' willingness to buy. On the day of the promotion, the number of AMS orders reached 16 times that of normal days.

● Fashion category: Daily travel and office needs drive strong demand for sports shoes, suitcases, computer bags, suits and other categories. Seasonal products such as knitted sweaters and hooded sweatshirts have become a consumption trend, and the number of orders has increased to 4 times that of normal days. Luggage brands BOSTANTEN and MOSSDOOM have linked the content marketing matrix of "store live broadcast + expert live broadcast + short video" to achieve efficient traffic diversion. On the day of the big promotion, the number of short video orders increased by 18 times compared with normal days, and the number of live broadcast orders increased by 9 times, bringing 6 times the number of fans to the store during the big promotion.

● Fast Moving Consumer Goods : While cross-border evergreen categories such as cosmetics and skincare, beauty tools, and personal care continue to sell well, more and more Southeast Asian consumers are paying attention to health and wellness, driving sales of categories such as healthcare and health foods. Kilala, an emerging brand of cosmetic contact lenses, easily launched Shopee x Facebook ads (CPAS) through the China Seller Center, continuously introduced high-quality off-site traffic, accurately converted local consumers, and drove the growth of stores on each site. On the day of the promotion, CPAS sales exceeded 7 times that of normal days, and the CPAS production ratio was as high as 23 times that of normal days.

● Lifestyle categories: Strong cross-border categories such as outdoor sports equipment and household products continue to sell well. In addition, with the increasing pursuit of quality life by Southeast Asian consumers, the demand for hobby and entertainment products such as vinyl records and collectibles has soared, and the number of orders has increased to four times that of normal days. Botare, a daily care brand specializing in high-quality household paper, fully leveraged the traffic on and off the site during the 9.9 promotion, arranged new customers and traffic introduction in advance before the promotion, and achieved an explosion on the day of the promotion, with both on-site advertising sales and orders reaching five times that of normal days.

More and more cross-border sellers and brands have achieved rapid growth through Shopee Super Promotion. As the shopping enthusiasm of consumers in Southeast Asia and Latin America continues to rise at the end of the year, Shopee will continue to optimize its platform services and ecology, create a better experience for consumers, and promote sellers' overseas business to new heights.

Shopee Platform