Sales volume surged 45 times, and sellers settled in the dark horse platform and received a lot of orders

In December 2022 , Alibaba quietly launched a new platform Miravia in Spain . Although the move was low-key, its achievements were not low-key.

It is reported that once Miravia was launched, its APP download volume repeatedly topped the list, even surpassing several major e-commerce giants in the Spanish market and ranking first. In less than half a year since its launch, its download volume on Google Play has exceeded one million times.

In just a few months , it became the leading local e-commerce platform. People familiar with the matter said at the time that "Miravia 's daily active users , number of orders and transaction volume have exceeded market expectations ."

Last year, Miravia became the best rising star of the year in Spanish local e-commerce; this year, it even made a big investment and became the official sponsor of the Paris Olympics, the most anticipated sporting event in the world.

Miravia is emerging as a dark horse in the European e-commerce market, which is worth US$100 billion.

On July 26, the Miravia European Warehouse and Distribution Merchant Series Invitation Conference jointly organized by Ennet and Miravia came to a successful conclusion in Shenzhen.

As mentioned above, Miravia's market performance after its launch far exceeded expectations. According to the platform's data, in November 2023, Miravia's first Black Friday promotion saw page views increase by 690% and sales increase by 440% compared to normal days.

There are also high-priced sellers who saw a surge in orders on Black Friday , with products priced at 150 euros selling thousands of times a day , a 45-fold increase in sales . In addition, the overall return rate of these sellers' products on the Miravia platform does not exceed 2% on a daily basis .

Since its launch, the platform’s order volume has increased month by month, especially since September last year, the growth rate has continued to accelerate.

Both "general-purpose" sellers and "boutique" sellers have been pleasantly surprised by the explosive sales on Miravia.

A seller has more than 8,000 SKUs on the platform , regularly adds new ones, and participates in various activities on the platform. The high traffic on the platform brings high data conversion for him, and the seller's transactions increase month by month.

Another "boutique" seller , with only 19 SKUs, achieved monthly single-store sales of over US$150,000 within half a year of joining the platform with the help of Miravia .

On the consumer side, the platform's delivery speed, product quality, rich and diverse categories, and the usability of the APP have all been well received. Some consumers even said that their consumption frequency on Miravia has far exceeded that of other e-commerce apps.

At present, the European e-commerce market is still booming. Data shows that in 2024, the European e-commerce market revenue will reach 600 billion US dollars, and it is estimated that it will grow to 800 billion US dollars in 2028, with a compound annual growth rate of 7.62% between 2024 and 2028. By 2030, this market may surge to 940 billion US dollars.

In terms of the entire market size, the European e-commerce market is more than 6 times the size of the Southeast Asian e-commerce market.

As one of the most important e-commerce markets in Europe, the market acceptance of online shopping in Spain is increasing year by year, and the overall proportion of online shopping users is gradually increasing, and it is expected that the proportion will be close to 82.5% in 2028. Against this background, it is expected that the scale of the Spanish e-commerce market will reach US$46.1 billion in 2028, with a compound annual growth rate of 8.22%.

From the perspective of the source of goods, Spaniards have a high degree of favorability towards "Made in China". In 2023, the main source of goods for Spain's cross-border e-commerce shopping will come from China, accounting for 58%.

Based on the above, Miravia, a rising e-commerce platform in Spain and even in Europe, may become a new opportunity for Chinese cross-border sellers. Contact ennews 0601 to get the official Miravia entry green channel for free and enjoy more support policies.

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