Another Amazon hit is about to be successfully launched!

The 3C consumer electronics business is booming , and many excellent and best-selling products have been successfully listed.

The consumer electronics market is huge and has unlimited potential. Whether it is transmission products such as docking stations, hubs, network cards, network data cables, keyboards and mice, audio and video products such as high-definition cables, audio cables, audio and video converters, headphones , or charging products such as chargers, charging cables, and mobile power supplies ... Each segment has huge business opportunities. Relevant large international brand companies, various small and medium-sized enterprises, and even micro-entrepreneurial enterprises are rising rapidly. There are many companies that have successfully raised funds and listed, such as Anker Innovations and Gemtek.

Another 3C big seller - Greenlink Technology has successfully passed the GEM registration and is about to go public. Data shows that Greenlink's operating income in the first quarter of 2024 was 1.286 billion yuan, a year-on-year increase. Many of its products performed well, ranking first on Amazon's UK and US sites, and some of its products have a market share that exceeds Anker...

GreenLink is about to go public, with a compound annual sales growth rate of 18.05%

According to public information from the Shenzhen Stock Exchange, it has approved the registration application for the initial public offering of UGREEN . This means that UGREEN has completed most of the steps required for listing, and only needs to take the final step to successfully join the ranks of big sellers. UGREEN is mainly engaged in the research and development, design, production and sales of 3C consumer electronic products, covering five major series: transmission, audio and video, charging, mobile peripherals, and storage.

The impressive revenue data is the biggest confidence supporting UGREEN's listing.

It is estimated that in the first quarter of 2024 , UGREEN's operating income will be 1.286 billion yuan, a change of 27.17% over the same period last year; it is estimated that the net profit attributable to the parent company's owners after deducting non-recurring gains and losses in the first quarter of 2024 will be 101 million yuan, a change of 17.11% over the same period last year.

In the past three years, UGREEN's sales were RMB 344,634.57 million, RMB 383,932.14 million and RMB 480,264.62 million, with an average annual compound growth rate of 18.05%. In terms of categories, transmission, audio and video, and charging products are the main revenue categories, with revenues of RMB 144,471.46 million, RMB 94,987.60 million and RMB 155,718.17 million in 2023, respectively.

In terms of profit, in 2022 and 2023 , UGREEN's net profit attributable to the parent company's owners (the lower of before and after deducting non-recurring gains and losses) will be RMB 301.6779 million and RMB 366.7111 million, respectively. Considering the large number of market participants and sufficient competition in the field of 3C consumer electronics products , this data is not bad.

Profits are closely related to sales costs such as platform service fees and logistics fees. Yienjun learned that GreenLink’s logistics costs mainly include transportation fees, express fees and freight insurance.

From 2021 to 2023, logistics costs were RMB 436,809,800, RMB 427,595,900 and RMB 519,756,800 respectively, accounting for a high proportion of the main business costs. Platform service fees ( including sales commissions, service fees, warehousing fees, etc. ) were RMB 233,614,500, RMB 228,138,600 and RMB 328,668,600 respectively, accounting for 11.01%, 10.34% and 11.85% of the online B2C revenue in each period.

Relying on the "UGREEN" brand, UGREEN is sold in many countries and regions around the world, including China, the United States, the United Kingdom, Germany, Japan, etc., and has become one of the leading brands in the field of technology consumer electronics.

Some of its products have a global market share that exceeds Anker, and UGREEN is the No. 1 in Amazon categories

Now, UGREEN has gradually formed a comprehensive layout of "online + offline" and "domestic + overseas". In the online market, UGREEN mainly focuses on third-party e-commerce platforms such as Tmall, JD.com, Amazon, AliExpress, Shopee, Lazada, etc. Amazon's main sales sites include sites in Europe and North America.

Yi Enjun learned that in 2023, UGREEN's main business income through online sales in overseas markets reached 1954.7639 million yuan, accounting for 80.79%. Amazon is undoubtedly one of the platforms with outstanding performance. In recent years, its main products have been continuously selected as the best-selling products (Best Seller) and Amazon's Choice on the Amazon platform. Detailed data shows that as of December 31, 2023↓↓↓

1. On the German Amazon site, audio cable products accounted for 9 of the top 50 best-selling products (Best Sellers) , and the first and seventh products were both the company's products; mobile phone charger products accounted for 13 of the top 50 best-selling products (Best Sellers), and the fifth was the company's product; USB docking station products accounted for 7 of the top 50 best-selling products (Best Sellers), and the third and fifth were the company's products.

2. On the UK Amazon site, 8 of the top 50 best-selling products (Best Sellers) were USB docking station products, and the first, second and seventh ranked products were all the company's products ; 7 of the company's audio cable products were among the top 50 best-selling products (Best Sellers) in terms of sales volume , and the first and sixth ranked products were the company's products.

3. On the Amazon site in the United States, 10 Bluetooth receiver transmitter products are among the top 50 best-selling products (Best Sellers), and the fourth, eighth and tenth are the company's products; 9 shared switch products are among the top 50 best-selling products (Best Sellers), and the first, second, third, sixth and seventh are the company's products; 4 hard disk enclosure products are among the top 50 best-selling products (Best Sellers), and the fifth is the company's product.

An analysis of the market share comparison between UGREEN's representative products and those of its competitors shows that some products have an absolute leading position in the market, and even exceed Anker in global market share.

According to QYResearch data, in 2021, UGREEN's expansion dock products had a global market share of 3.86%, ranking fifth in the world, surpassing Anker's 3.6%; its market share in China was 16.07%, ranking first in China. Its mobile phone data cable products had a global market share of 0.58%, ranking eighth in the world, surpassing Pisen's 0.54%, and only 0.02% lower than Anker. After excluding the shipment share of mobile phone data cables from original mobile phone manufacturers such as Samsung, Apple, Xiaomi, VIVO/OPPO, and Huawei, its mobile phone data cable market share ranked second in the world.

Consumer electronics has a bright future and will grow to US$1,176.7 billion in 2028

As the scope of consumer electronics products continues to expand, in addition to major categories such as entertainment products, communication products, and home office products, smart monitoring equipment, automotive electronics, etc. have gradually been included in the consumer electronics category, and the functions of a single product are also showing a trend of diversification.

The development prospects of consumer electronics are undoubtedly broad. According to Statista data, the global consumer electronics industry market size reached US$940.4 billion in 2018. The global consumer electronics industry market size has shown an overall steady growth trend, reaching US$1,051.6 billion by 2023, and is expected to grow to US$1,176.7 billion in 2028. The market size is huge and there is ample room for development in the industry.

The global consumer electronics production capacity is mainly concentrated in Asia, mainly in China, and South America, while my country's consumer electronics companies are mainly concentrated in South my country and East China, where manufacturing is well developed. After years of development, my country has established a relatively complete industrial system.

Backed by China's complete supply chain manufacturing system and high-quality consumer electronics industry cluster, the rise of the next 3C big seller is only a matter of time.