The platform scans the account again! A batch of Amazon sellers’ accounts were blocked

Variant illegal scanning is here again!

Since the beginning of this year, Amazon has launched several crackdowns on variant violations. The latest round of crackdowns came suddenly, and many sellers said their accounts were blocked.

At the same time, the success rate of Amazon account registration is also very low, and the second-instance scanning is very common! In addition to the second-instance review, many sellers have also been troubled by association issues recently.

Variant illegal scanning! Another batch of sellers were caught

This year, Amazon has repeatedly targeted merged variants. In March and April just past, the platform has carried out several waves of major rectifications on illegal variant behaviors, and a large number of sellers have had their stores suspended for suspected abuse of variants.

In the early morning of May 11, the seller feedback platform once again conducted strict reviews of variants that violated regulations. A number of seller parent accounts were dismantled, and many accounts that abused merged variants were blocked.

The account was directly blocked. I had lost performance bonus three times before that. I don’t know if it can be saved.

All the links have been removed and the mall shows as closed.

The service provider said that the possibility of a successful appeal was very low, as membership day was approaching and the losses were heavy.

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According to seller feedback, many sellers' variants have been split. One affected seller said that after the parent body was split, re-uploading and merging always failed , and the template reported error 8036 , which showed: Due to violation of the policy, it will not be possible to create variation relationships between ASINs within 30 days .

There are also many sellers who directly received store closure notifications from the platform rather than performance warnings. When consulting service providers about the success rate of appeals, most of them said that the probability of their accounts being restored is low.

An industry insider revealed that with Amazon Prime Day and the peak season in the second half of the year approaching, this wave of rectification of illegal variants may continue until the end of the year. The platform's wrath is so shocking that a large number of sellers have been working hard to "study" the variant merging rules, self-check the variant situations, and ensure full compliance with platform regulations during the merging operation.

The success rate of new account registration is too low! Seller: More than a dozen accounts are all suspended

In fact, in addition to keeping a close eye on illegal variants, the platform is also cracking down on multiple accounts.

In the cross-border e-commerce market of Amazon, many employees want to work independently, and many bosses want to expand ... The first step to achieve the goal is to open an account. However, a large number of Amazon employees found that their ambitions were strangled in the cradle before they could be realized.

According to feedback, the success rate of Amazon account registration has been very low this year. Basically, you will receive a second review email about a week after registering. Since the platform review is very strict, the chances of new accounts surviving are very low. Some people only have one out of seven or eight accounts, and some people have more than a dozen accounts all failed ...

I registered a new account on the US site and it was scanned on the 4th day, and I haven’t even launched the product yet? I failed before I even started.

I registered several new accounts, which were not purchased, but in the end only one account survived.

It is so difficult to register a new account. The two I just registered didn’t last more than a week.

I registered more than a dozen accounts, but all of them failed. Amazon is really recruiting investors while scanning numbers at the same time.

I scanned the number for the second review, paid the broadband bill but was rejected and there has been no follow-up.

I heard that the cancellation rate of global accounts is lower. I wonder if this news is true?

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The seller Xiao Zhang stated in detail that he was considering going it alone recently. Unfortunately, the account encountered a second review just a few days after registration, and he has not yet successfully appealed. His colleagues around him have had similar experiences, and the failure of payment verification is a high-incidence area of ​​problems. Many new stores have failed to verify after reaching the step of binding the payment account.

Another seller, Xiao Li, also said that only one of the three newly registered accounts survived. One of the accounts opened a case and started video authentication, but it triggered the enhanced video authentication and failed . Considering that the information could not be wasted, he tried to change the email address to register , but it still ended in failure .

" The bank's letter of confirmation is completely OK, and the payment account is also isolated one-to-one . Maybe Amazon is just trying to improve the card approval rate, and the platform's registration threshold is getting higher year by year ." An industry insider speculated that the platform is screening sellers, resulting in a low success rate for new account registrations. More sellers believe that the platform does want to improve the quality of sellers in account registration, but the ultimate reason lies with the sellers themselves. Whether the information is true and whether the water and electricity bills are accurate are all key points to success.

According to the platform, during the registration process , it is best to fill in the address on the company's business license. If the actual operating address does not match the business license address, please use the company's actual operating address as the standard, with details down to the house number (please fill in Chinese) ; for payment accounts, you need to use a credit card or debit card that can make international payments ( VISA/MasterCard is acceptable , VISA is recommended ), ensure that the local currency of the destination country is opened, there is sufficient credit limit, it is within the validity period and there is no payment restriction. It is worth noting that sellers cannot use virtual credit cards.

When filling in the credit card /debit card information , you must ensure that the information you fill in is exactly the same as the information reserved by the bank, including card number, name, phone number, zip code, and address (in English or pinyin). In particular, you must check whether the default charging address information is the same as the credit card billing address.

Related registration! A group of sellers were caught

What will be the consequences if the seller does not handle the problem of account scanning in the second instance? Many industry insiders said that it is best for the parties to deal with it actively, otherwise it may affect other accounts.

Seller Xiao Liu said that he had a global account, but initially only operated the North American site. Later, he wanted to operate the European site, which triggered the KYC review. The submitted information could not pass the review, and the European site was eventually blocked. After a period of time, the North American site was also affected, and Amazon determined that there was a cross-site association problem.

The seller Xiao Wu also said that he recently wanted to use an account that had been idle for a long time. It was scanned just one week after it was activated and was linked to a Japanese account. Now he is worried whether it will affect the American account.

There are many examples of similar associations recently. By analyzing the reasons for the associations, we can find that some sellers were judged to be associated because of the same legal person name, some sellers’ accounts were suspended because their credit cards were linked to an unfamiliar account, and some were troubled by brand associations.

As we all know, in principle, Amazon does not allow sellers to open multiple stores, so the platform will determine whether there is a connection between accounts through factors such as phone number, email address, payment account, etc. In addition, industry insiders said that the same network , same registration information, same password, same product model, etc. may be important criteria for the platform to determine whether the accounts are related.

In the past two years, it has been rumored that Amazon uses payment accounts to check related stores. The payment company's method of managing multiple stores with one payment account is considered to be a very dangerous practice.

Whether it is the trend of raising the account registration threshold or the platform's crackdown on multiple account operations, variant violations and other operations, it shows to a certain extent that the Amazon platform, which has lost its bonus period, is not as easy to do as before.

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