AliExpress orders surged by 60%, with a number of merchants rushing to grab the Spring Festival orders

In the first week of work, cross-border merchants on AliExpress posted their Spring Festival order boom: some people had tens of thousands of orders sold out directly and said they didn’t have enough stock; others continued to ship goods without closing, seizing the opportunity for a wave of traffic.

Alibaba's latest financial report shows that the Choice business based on full and semi-hosting has become the main driving force for the 60% year-on-year growth of AliExpress orders . In January this year , Choice orders accounted for half of the platform's total orders . Next, AliExpress will continue to increase investment in the hosting model and Choice.

(AliExpress merchants have posted screenshots of their explosive orders during the Spring Festival. Some have secretly shipped goods, while others have quietly made a fortune.)

"We still didn't stock enough! We stocked more than 10,000 items for the Spring Festival, but they were all sold out. We couldn't bear to lose the traffic during the Spring Festival , so we continued to ship the goods ourselves. " Xiao Xia, born in 1995 and from Fujian, chose AliExpress as his first stop for entrepreneurship, mainly selling household goods. As a "cross-border novice", he trusted the platform trends and the suggestions of the store staff very much, and became one of the first people to "take the lead" in semi-hosting.

"We are good at selecting products, and semi-hosting just solves a series of problems that bother me the most, such as logistics and compliance, so it is a perfect match. " With a rigorous attitude towards product selection and continuous optimization of the supply chain, Xiao Xia's store's hit product rate has reached 96%. In less than a year since the store opened, he has achieved a good result of 30,000 orders per month. "Semi-hosting must be the next trend. Wherever the platform trend is, we will be there. " Xiao Xia said excitedly.

This year, the "Spring Festival Stay Open" promotion on the AliExpress platform was the first test for semi-hosted services. Before the Spring Festival, AliExpress issued several announcements to subsidize semi-hosted Spring Festival orders with real money, including subsidies for on-time delivery, advance loans for warehouse preparation, and free warehouse rental and operation fees, etc., which prepared enough ammunition for the explosion during the Spring Festival.

"You guys should take a vacation as soon as possible. If you do, I will have no competitors." Some businesses have already set their sights on the traffic dividend during the Spring Festival.

Ge Jinzhong 's store is a 10-year-old store on AliExpress and one of the first merchants to join the semi-trusted trial operation. Now nearly 80% of the products have joined the semi-trusted delivery model . In order to cooperate with the new semi-trusted delivery model, they have added a 500-square-meter warehouse to store AliExpress products and are actively preparing for warehouse delivery.

(In order to cooperate with the semi-hosting service, Ge Jinzhong added a 500-square-meter warehouse to store AliExpress products )

Ge Jinzhong said that after adding semi-hosting to the hot-selling products, the effect can be seen in about a week , which directly brings nearly double the increase. Based on this, Ge Jinzhong decided to allocate inventory to AliExpress first during the Spring Festival. This move also led to an increase in the traffic of products in the store that have not yet joined the semi-hosting .

"Semi-hosting is the advantage formed by the platform's integration of various resources . We can already clearly feel the improvement in customer experience and the substantial increase in orders, and operations have become simpler . " Ge Jinzhong said that cross-border is an ongoing business, not a one-time deal. Cutting corners will not work, and mastering basic skills is the long-term solution.

On February 7, two days before the Chinese New Year of the Dragon, Alibaba released its third quarter results for fiscal year 2024. AliExpress orders grew strongly by 60% year-on-year, and Alibaba International revenue grew by 44% year-on-year. In a conference call with analysts, Alibaba International CEO Jiang Fan said that the next period of time will be a period of large-scale investment for Alibaba International, especially for the Choice business based on full and semi-hosted services. Choice 's user experience and retention are better than before, and there will be better returns in the long term. Growth will be the top priority next.

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