September is the start of the school year in Europe and the United States. Cainiao International Express has 11 all-cargo planes flying directly to Europe every week.

The “strongest” back-to-school season is here.

As the second largest shopping season in Europe and the United States, the September back-to-school shopping season is an important node for cross-border merchants to seize the peak of orders . According to the NRF 2023 Back-to-School Survey, consumers' back-to-school shopping spending in 2023 will hit a record high of US$41.5 billion . The arrival of the back-to-school season will inject a shot in the arm to the cross-border e-commerce market and also kick off the overseas sales peak season in the second half of the year.

In order to ensure the logistics efficiency of the massive orders during the back-to-school season, Cainiao has previously cooperated with Qatar Airways to launch four all-cargo charter flights per week, departing from Hong Kong, China, stopping in Madrid, Spain, and landing in Liege, Belgium. It is understood that the flight is operated by Boeing 777 F, with a load capacity of more than 100 tons per flight.

After Cainiao established a direct air route from Hong Kong to Madrid, the transit time can be shortened by more than 2 days compared with the previous route. Together with the 7 weekly charter flights from Hangzhou to Paris/ Liege to Madrid , Cainiao currently operates 11 charter flights per week from China to Europe.

The frequency and encryption of charter trunk lines can provide stable logistics timeliness for major European promotions such as the start of the school season. After being distributed, the goods collected at the Cainiao South China Export Warehouse can be directly transported to the trunk warehouse at Hong Kong Airport. There is no need to "wait for a seat" for special goods and general goods. They can enter the trunk warehouse on the same day and achieve VIP fast boarding at the fastest hour level. After the goods arrive in Belgium, they can be quickly cleared and distributed through the Cainiao e Hub and then flow to other European countries.

Ms. Cai, a cross-border independent station merchant, predicts that the demand for dormitory supplies for college students returning to school this year is gradually increasing, and the order volume of small fans, heaters, small appliances , and 3C digital products may increase by more than 30% . These products suitable for small package delivery use Cainiao International Express Service. After entering the trunk warehouse, they can board the plane on the same day at the earliest, with almost no "waiting" time. This smooth logistics experience is a strong guarantee for consumer experience during the promotion period.

" Cainiao International Express is continuously improving the sophistication of its air trunk line operations and making capacity preparations for the launch of the 'Global Five-Day Delivery' express product." The person in charge of Cainiao International Express's trunk line told reporters that by increasing the frequency of charter flights , optimizing capacity schedules, and using the same main orders and boards for different channels, the efficiency of the air trunk line can be improved by more than 40 % , providing logistics guarantees for the upcoming school season, "Black Friday", Christmas and other major promotions, helping merchants seize opportunities for explosive orders during major promotions.

It is reported that Cainiao will join hands with AliExpress to officially launch the "Global Five-Day Delivery" international express product this year . Currently, Cainiao's international express logistics network covers more than 200 countries and regions around the world .

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Europe and America

Back to school season