Should we maintain the status quo or leave our comfort zone?
In the eyes of many cross-border people, the most important thing in this industry is a sense of accomplishment. Only with orders, qualifications and achievements can one support oneself to move forward. Otherwise, it is easy to "doubt life".
Recently, a large number of sellers have complained about a drop in sales and that their work in the first half of this year did not meet targets, which has led to negative thoughts. Ideas such as quitting their jobs and changing careers have once again lingered in their minds.
Where did all those operations people who left go? Do they regret their decisions? The answer depends on your opinion.
Another group of people were persuaded to quit! What can they do after changing careers?
Some people say that there are three stages in cross-border e-commerce . The first stage is to believe that you can make a lot of money, the second stage is to believe that you can earn more commissions this month, and the third stage is to believe that you can quit your job next month.
Many people are currently in the third stage. Internal personnel turnover in a company is a very normal thing, and operational resignation is not a new thing.
Recently, Xiao Zhang (pseudonym), an Amazon operator, said that the overall market conditions were not good and he had not achieved his performance targets for several months in a row. He could only get a basic salary and had already submitted his resignation, but he did not feel relieved because the future was still unclear.
There are many similar examples. Judging from the results, the situation after leaving the operation is not better than before. Among them, Xiao Li (pseudonym) said that he has changed two or three companies in the past year. When he left, he thought he could jump out of the previous bottleneck, but he did not expect to face the same situation in the new company. His mood every day is more and more easily affected by sales.
In addition to leaving a job and changing companies, of course, changing careers is also the final destination for many people. "Interest is very important. Unless the company is very stable and has good benefits, don't force yourself to do a job you don't like. It's better to leave early than to waste your youth. Many people change their careers halfway through, and they get better and better after changing careers." This is the view of many cross-border operators.
What can you do after changing your career? According to the routes planned by operators, the following two options are often the most popular: 1. Take the civil service exam, take the teacher qualification exam, etc., which is generally considered to be a more stable job; 2. Many people do not want to completely leave the cross-border industry, but work in the cross-border service provider industry.
Regarding the second point, in the perception of many people, under the cross-border gold rush, sellers don’t make much money these days, and the ones who make money in the end are often those who sell shovels. “In short, those who do logistics make money, those who do fake order evaluation make money, those who do photography and graphic planning make money, those who do training make money, those who do formal brand registration services make money, and those who do off-site operations and brand marketing also make money, but sellers don’t make money…”
It is understood that many people want to switch careers and become freight forwarders. Recently, an operator with 4 years of boutique experience said that he has switched careers and become a freight forwarder. Many freight forwarders expressed their confusion about this.
" I don't know what the operator is thinking when he switches to freight forwarding . Sellers can't do it anymore, so how can a freight forwarder get any goods? " A freight forwarder said that freight forwarding is not as good as outsiders think. It is now very competitive. More and more people come in, which means fewer and fewer resources . In this way, no one can make money . Moreover, the pressure of freight forwarding is no less than that of operation . It is necessary to constantly develop customers. Customers want low prices and good timeliness. The competition is very fierce . In fact, every industry is not easy.
It has been observed that many people are doing quite well after leaving the operations field.
A person who has changed his career said that he was often worried about the performance during his nearly three years working at Amazon. This was related to his bad mentality. He thought that his personality was not suitable for working at Amazon, so he changed to a relatively easier job and currently feels good.
Another operator with five years of experience in boutique operations switched to Amazon appeals and is relatively satisfied with the current situation. He believes he can take on more business if the market is good.
"I want to change my career every year, but I don't have the courage to do so every year" is a true portrayal of many people. For older cross-border people, it is difficult to jump out of the pit due to multiple concerns. Young people may have many opportunities for trial and error, but changing careers does not mean that everyone can have a bright future. We cannot deny that changing careers is a very painful process. Everything needs to start over. For many people, it is often "jumping from an old pit to a new pit." It is understood that many people regret leaving their original positions and return to cross-border.
The platform is permanent, but the workers are transient! How can cross-border people do better?
Why do cross-border e-commerce people want to change their careers? There may be many answers. In the final analysis, they still feel that their abilities have not been improved, or they have not made money, or they cannot see the future. As the cross-border e-commerce industry continues to move forward, the demand and value of many positions are decreasing. It can be found that the current development trend of cross-border e-commerce is software automation, specialization of division of labor, and market focus.
In terms of software automation, artificial intelligence such as ChatGPT has brought about thoughts on the wave of operational unemployment.
According to Huakai Yibai , the company has continuously optimized the scale of basic sales staff, improved labor efficiency and reduced costs through system upgrades and iterations. From the end of 2020 to the present, about 400 basic sales staff have been optimized through system-assisted manual work. It is expected that by making full use of AIGC technology in the future, it will be possible to save manpower investment to a greater extent and effectively improve the company's operating efficiency.
Huakai Yibai also stated that the company began to use the automatic copy generation function three years ago, and the publishing process adopted a combination of manual and intelligent publishing. At present, the intelligent publishing team can achieve zero operator intervention and rely on the system to automatically generate copy. Although the current test of chatGPT still requires manual calls, the execution of instructions needs to be continuously strengthened to obtain ideal results. However, future applications may improve the efficiency and quality of copy generation, and the product selling points can be richer than manual writing. In terms of advertising, chatGPT can improve advertising wording and logic, improve advertising effects, and exchange lower costs for higher traffic.
Cross-border e-commerce platforms are permanent, but workers are transient. In the changes in the software automation industry, a group of workers are bound to be replaced, and it is inevitable that everyone feels confused.
"Take Amazon as an example. Finding products , listing , replying to emails , etc. can be said to be blue-collar jobs in Amazon . If the operation can only do some replaceable and very basic work , then don't have too high expectations for the future of your career. " An industry insider said that working years do not equal working ability. If a half-baked Amazon operation does not have a strong learning ability, he may not even be able to compete with some newcomers with only three months of work experience. As an employee, you need to constantly learn and enrich your skills, and strive to do a good job as a product development manager , data analyst , product supply chain , art event planner , etc. according to your own interests, abilities, and career expectations. Maximizing your own value will lead to stronger competitiveness.
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