Temu has released the "toughest" bidding policy! Products that do not participate may be removed from the shelves

Temu has introduced the "ultimate" price-cutting policy , which allows sellers to compete with each other once a week, and the one with the lowest price wins. Sellers call this practice too cruel.

It's not just the price that's cruel. Recently, many Temu sellers have been waiting in the early morning to grab positions because they are worried that their products will be out of stock and removed from the shelves. After the Super Bowl, Temu's traffic increased significantly, and the positions could not keep up with the development speed. At this time, some training institutions took the opportunity to reap the benefits. Many peers believe that doing Temu does not require training and low prices are enough.

After being forced to lower their prices by the platform, many unprofitable sellers chose to withdraw, including one with a product value of 1 million. If Temu cannot strike a balance between how to share profits with suppliers, then the suppliers will have no choice but to separate from it.

Temu starts weekly bidding, non-participating products may be removed from the shelves

On May 16, some Temu sellers were suddenly told to participate in the bidding.

The notification received by the seller mentioned: According to the platform rules, the following products have been included in the bidding process. Please confirm and send samples as soon as possible. The end time of this round of bidding is 23:59:00 on May 18, 2023. Failure to operate within the deadline may result in removal from the shelves or suspension of replenishment.

Bidding rules :

1. Bidding for the same product will be conducted once a week, and the bidder with the lowest price will win (Monday morning 9:00-Thursday night 23:59);

2. After the system automatically initiates the bidding, you need to confirm the invitation in time. Failure to confirm in time will result in bidding failure;

3. Products that fail to win the bid will be restricted by the platform from stocking and launching new products, while products that win the bid will not be restricted.

The sellers who received the notification were stunned: "The platform requires everyone to compare prices every week. Who can stand this? How can we continue to operate in the future?"

Seller Wanli said that Temu has always paid the most attention to sellers' prices, and has been rectifying the early legacy products that the platform believes are overpriced. Its goal is to bring the products to the lowest price.

Previously, if the seller set the price too high, the platform would send a pop-up window, and the buyer would also meet with the seller individually to ask the seller to lower the price. If the seller did not confirm the price reduction, the buyer's interface had a one-click price adjustment function that would directly lower the product price.

This time, the platform may feel that the sellers’ price reduction is not enough, so it directly launched the most ruthless and ultimate price-cutting policy, and the winner with the lowest price can enjoy the traffic exclusively.

Obviously, Temu’s new bidding policy is more cruel than the buyer’s price adjustment. There was competition among sellers before, but there was still room for survival. Now with the new policy, only the sellers with the lowest prices can get the traffic. The goods of other players gradually become unsalable and returned, and finally the links are scrapped.

One thing worth noting is that Temu’s bidding is held once a week. If a seller wins with the lowest price this week, there may be someone else who offers a lower price next week. The platform uses this opportunity to allow sellers to offer the lowest price.

In Wanli's opinion, Temu's new bidding policy is too eager for quick success and whether it can last for a long time is still unknown. Because under the new policy, sellers all want to win, and some people may make trouble, register a small account to win at a super low price, and deliver the wrong goods, which will ruin the competition environment and make everyone lose the game.

Temu sellers summed up customs clearance experience in grabbing positions in the early morning

Compared with the cruelty of the new bidding policy, the competition for Temu sellers’ positions has also made many people anxious. Since the beginning of the month, many Temu sellers have had to stay by their computers in the early morning to grab positions.

People familiar with the matter said that Temu’s warehouse was overwhelmed, the warehouse capacity could not keep up, and the sorting efficiency was not good. The platform released warehouse space in the early morning every day. In order to ensure a steady supply of goods, sellers could only wait in the early morning to grab warehouse space.

Wanli introduced that Temu's traffic has increased a lot since its appearance at the American Super Bowl . In his own case, the orders have doubled. In addition, the platform has developed European sites, and positions are basically up for grabs. He has to wait in the early morning every day to grab a position.

"In recent days, we have to grab positions after 0:00 in the morning. The replenishment quantity provided by the platform is very small, and we have to split the orders to increase the replenishment quantity in disguise. In the past, it was a conflict between merchants and buyers who were desperately bargaining for prices, but now it has become a conflict between merchants and the system for positions and replenishment quantities." said another colleague.

Regarding grabbing shipping spots, Temu recommends that when sellers create a delivery note, if it displays "No delivery address found", it means that the shipping quota has been filled and the warehouse capacity is saturated. It is recommended to refresh more frequently at different time periods every day to try to grab shipping spots. Currently, the time for releasing spots every day is 0:00 p.m.

After grabbing positions for a few days, the customs clearance sellers summed up the following experience:

1. Clear the delivery platform before 12 o'clock ;

2. Do not add the delivery platform at 0:00, add the delivery platform after 0:02 ;

3. Create a delivery note after adding the warehouse address to the delivery platform (make sure the number of receiving warehouses is less than 5. If there are many goods in stock, prepare the stocking order number for each batch in advance and add them to the delivery platform in batches) ;

4. After clicking Create Shipping Order, fill in the package quantity and package weight . If the logistics is not obtained, change the package weight and quantity information repeatedly until there is an available logistics and make an appointment immediately ;

5. Do not adjust the package information on the logistics booking interface. Staying on this interface for too long will cause the warehouse information to change and you will need to repeat the above steps .

6. Please adjust the package information in the delivery note list .

Trainers come in to cut leeks, sellers: no need for training, low prices are fine

As sellers were frantically scrambling for positions as orders increased, some training institutions also smelled a business opportunity and took the opportunity to reap the profits.

One of the trainers claimed to have created an exclusive Temu companion course, which is priced at 1,299 yuan. There is also a community that focuses on companion services, hoping to help everyone quickly place orders and place orders in large quantities. The first course lasts 30 days, and within 30 days, it will help everyone solve the problems in every link of Temu, guide everyone to place orders, and share their own logic for creating hot products and selecting products.

Regarding training, many sellers agree: there is no need for training to do Temu, sellers just need to wait for the platform to select them, and if they are selected, they will lower the price like crazy, basically not looking at the craftsmanship and quality of the products , only looking at the appearance, and then use the quotation of garbage quality products to lower the price .

Therefore, there is no need for training to be a Temu, as long as the price is low, the training of Temu is not worth a penny, this sickle is too sharp!

A Temu seller said that he received a notice from a buyer that a product purchased from 1688 must be reduced to the purchase price, otherwise it will be removed from the shelves. Now there are 2,000 sets of inventory in the warehouse, so he can only accept the price reduction, hoping to clear the inventory at a loss. In the past few months, he has invested 600,000 yuan and 4 people in the platform, which is really worthless. He advises traders and individual sellers to enter the market with caution, otherwise they will only end up with nothing.

Due to crazy price pressure, many sellers had almost no profit and finally had to clear out their inventory and exit.

One seller said that maybe Temu was too popular and everyone was rushing in. I left after clearing my inventory. Currently, I still have over 1 million worth of goods to sell at low prices. Another seller also said frankly: I am ready to withdraw from the Temu platform and leave it to others to make money. Recently, many sellers in the same industry have also said that they are ready to withdraw. What everyone is most concerned about is how to get their deposit back.

An industry insider said: As a seller, you must return to the essence of business and think carefully about the value and solution of the Temu platform. Maybe if you rush to do it now, you will end up being cannon fodder!

Now Temu has introduced a new bidding policy, and sellers’ prices may be pushed down again. Wanli believes that if the platform keeps lowering prices without paying attention to product quality, it will only lead to bad money driving out good money.

After being forced to lower their prices by Temu again , I wonder how many sellers can hold on to the end?

Temu

New Deal

Seller