Smart rings are popular on Alibaba International, and domestic innovative electronic products have a bigger market overseas

As the peak season for foreign trade in the new year , the " March New Trade Festival " , is approaching , Alibaba International Station has continuously released cross-border indexes to help small and medium-sized foreign trade companies seize business opportunities. Data shows that in the field of electronic product exports, which has been affected by factors such as inflation and inventory this year , overseas demand for products such as projectors, smart watches and power banks is still strong, which is an important opportunity to seize in the new year.

Especially on Alibaba International Station, the business opportunities of these three types of electronic products have increased by more than 30 % year-on-year. Analysts believe that the opportunities of these three types of products come from three new characteristics of overseas buyers in purchasing electronic products : 1) more emphasis on high cost performance; 2) more demand for functional innovation; 3) sports and other life scenes of young people have also spawned more new demands for electronic products.

Among the three major export electronic products , projectors, smart watches and power banks , projectors correspond to the first two characteristics. Cost-effective domestic smart projectors are rapidly replacing traditional projectors and becoming the new standard for overseas families. The cross-border index shows that this "replacement" will accelerate further in 2023 .

In Europe and the United States, using a projector to build a "home theater" to watch movies and TV series is almost a rigid demand, and the penetration rate of projectors is more than twice that of China. Therefore, under this "replacement" process, the market space is huge.

The second is smart watches, which have also created their own opportunities overseas with higher cost-effectiveness. Data shows that global smart watch shipments will reach 202 million in 2023. Especially overseas , the demand for flexible customization of smart watches is increasing year by year . Merchants on Alibaba International Station who can respond quickly and help with customization have greater advantages.

Chinese businesses with micro-innovations will have great opportunities in the field of smart wearables

At the same time, smart watch-related merchants have continuously innovated new products. For example , the smart rings that have recently become popular on Alibaba International Station have become the " new favorite " of overseas consumers for monitoring sleep quality because of their convenience . In January this year, the business opportunities of smart rings on Alibaba International Station increased by 150% year-on-year.

Finally, seemingly inconspicuous power banks and charging heads have also gained new life with the popularization of "fast charging". Some institutions predict that the compound growth rate of global portable power bank shipments will reach 148% from 2022 to 2026. The cross-border index shows that in January this year , the business opportunities of the charging head category on the international station increased by 38% year-on-year.

Alibaba International Station

Smart Ring