How is the order volume on Black Friday? Seller: F5 is broken and silent!

Before Black Friday, many sellers reported that their orders were cold, and they pinned their hopes on Black Friday for a surge in sales. Now that Black Friday has begun, sellers' feedback is still not optimistic. Some have broken their F5 keys but still have no orders; some have refreshed their orders but an original order was cancelled. The order situation is unbearable to look at, and many sellers have reported that when submitting Black Friday exclusive discounts, the system keeps showing busy and the page has crashed.

Current situation of Black Friday sellers: What Black Friday? Where are my orders?

A few months ago, sellers were eager to prepare for Black Friday and shake off the gloomy order volume in the first half of the year. Now that the Black Friday promotion has begun, how are the sellers' order volumes?

Some sellers said that this was the worst day for order volume since November, with orders less than half of the usual volume. Such sales volume makes me doubt: Does Black Friday really exist this year?

Some sellers also said that they had 1 order, but after refreshing, the original order had been cancelled. In fact, there are many sellers whose order volume has been halved or even 0 orders↓

The Black Friday discounts were so great that only underwear was left, but I still didn’t place an order.

What should I do if the F5 button is broken and I still don’t have any orders?

After a lot of advertising, there are still no orders.

I have only caught up with yesterday’s order volume, so I should still look forward to Cyber ​​Monday.

What's going on with the order volume? Too much stock?

Black Friday hasn’t started yet? What’s the order volume?

According to the feedback from most sellers, the number of orders on Black Friday this year was really disappointing. Most sellers only received a few orders or at most dozens of orders, and the number of orders was down compared to normal times. In the peak season when orders should have exploded, the decline in orders was even more serious. Many sellers even said that they felt no sense of participation and suspected that they were blacklisted by Amazon. Some operators even said: "There is no need to work all night for Black Friday and Cyber ​​Monday. They don't deserve that number of orders."

As the saying goes, some are happy and some are sad. Although the majority of sellers have few orders or even no orders , there are still a small number of sellers who have seen an increase in order volume.

"Although it's very sleepy, I feel it's worth it to see the number of orders on Black Friday increase." said an operator. It is reported that the company where the operator works has locked the Black Friday ads, and the effect of increasing the number of orders is very obvious.

But for some sellers, the increase in orders is also worrying. Xiao Liu, a seller in Guangzhou, said that the number of orders for Black Friday today is indeed good, but delivery is a big problem. Currently, Guangzhou is still under lockdown, manufacturers cannot ship goods, and the orders for Double Eleven have not been shipped yet, and he doesn't know what to do with the orders for Black Friday.

In fact, on Black Friday, in addition to the order volume, many sellers also reported a problem, that is, the Amazon system crashed on Black Friday.

Many sellers reported that Prime exclusive discounts have broken down. They created an exclusive discount but it never shows up. They created another one and created two activities, but they just couldn't click in to see it, and the discount didn't show up. They kept refreshing, but it just showed a duplicate. They couldn't delete it, and they couldn't submit a new one. They refreshed from 4pm to 11pm, but the discount didn't take effect.

Coincidentally, some sellers were still brushing after 12 o'clock in the morning , and finally had to directly reduce the price. Submitting Black Friday exclusive discounts always shows that the system is busy. Many sellers are numb. Some sellers even joked that Amazon's technical staff were laid off or went to eat turkey?

After all, according to the pace of previous years, Amazon should have made full preparations before Black Friday to help overseas consumers buy crazily and sellers usher in a surge in orders. However, the reality of cold orders and system crashes has undoubtedly poured cold water on many people, making people doubt that the enthusiasm of overseas consumers seems to be gone.

Are sellers facing a cold reception? Or are overseas consumers no longer willing to buy?

Although holiday spending has grown at a historic pace in the past two years, many organizations predict that this year consumers' shopping will return to the typical shopping season norm. At the same time, comparing prices and rational shopping may become the consumption theme this year, and the reactions of many Americans have also confirmed this.

"I plan to control my spending on Black Friday this year," said one American consumer. In their opinion, given the economic downturn this year, they will cancel non-essential spending such as gifts and toys and only plan to buy necessities such as daily necessities.

There is a reason why Americans are returning to rational consumption. On the one hand, the US government stimulus plan has ended, which will reduce the personal disposable income of American consumers to a certain extent; on the other hand, inflation continues to suppress consumer purchasing power. Therefore, facing the golden shopping season kicked off by Black Friday, although American consumers have a strong desire, they will be more careful with their spending, which will affect sellers' Black Friday sales to a certain extent.

In addition, many foreign institutions have analyzed that as Christmas approaches, many sellers are facing the pressure of removing goods from the shelves, and discounts may be greater in the future. Unlike last year when inventory was insufficient and goods were sold at full price, this year many sellers have too much inventory, and there will be more promotional activities in the future, which is also one of the reasons for the decline in sales of sellers on Black Friday.

Some sellers also said that when sales in the peak season are generally not as good as usual, the platform's traffic will tend to be more inclined to the top sellers, and the traffic space for small and medium-sized sellers is almost squeezed out. Earlier, Amazon's two Prime Days performed mediocrely, and this year's Black Friday boost effect was also not as expected, and the performance was not satisfactory.

This is not just the case in the US market, but also in Europe, where sellers' Black Friday orders are even more disastrous. Relevant survey data shows that European buyers generally plan to reduce their spending on Black Friday by more than 10% this year.

However, on the AliExpress platform, the sales of football-related products are still considerable. According to the platform data, the sales of the three-piece football viewing set including projectors, TVs and sofas during the Double Eleven period were very high, and it is expected that Black Friday will continue this hot trend. In addition, sellers can also pay more attention to the relatively popular Christmas gift box products during last year's Black Friday, such as warm gifts given by relatives and friends to each other, Christmas trees, light strips, ice makers and other holiday decoration-related items.

For sellers, it is particularly important to select products and prepare stocks according to changes in local consumers' spending habits and current popular events. Especially for daily necessities, American consumers are more dependent on China, and sellers can give full play to this strength. At the same time, industry insiders pointed out that there is no need to put all hopes on the Amazon platform. Choosing a suitable platform will also usher in its own peak season.

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