What is Klaviyo? Klaviyo Review, Features

Klaviyo is a one-stop digital marketing tool that was officially launched in 2012. Its functions include launching AB tests, automatic email replies, etc. In terms of user segmentation, it segments users by analyzing their purchases, payments, shopping cart abandonment, and other behaviors.

Function

1. One-click integration

Deep integration with eCommerce platforms like Shopify, Shopify Plus, BigCommerce, and Magento.

2. Segment your users

Segment your users based on behaviors, attributes, or interactions with previous campaigns.

3. Email Personalization

Automated email flows allow you to target messages based on real-time behavior.

4. Email Newsletter

You can use Klaviyo to send one-off promotions and newsletters.

5. Facebook Custom Audiences

Use Klaviyo segments to target your Facebook ad campaigns.

6. Results-based reporting

See how well your email marketing is selling based on actual transactions.

cost

Klaviyo offers a free trial that allows you to send 500 emails for free and add up to 250 subscribers.

Financing

-On August 18, 2017, Klaviyo received US$7 million in Series A funding from investors including Accomplice David Cancel, Elias Torres, and TJ Mahony.

-On August 26, 2015, Klaviyo received $1.5 million in seed angel funding, with Astral Capital participating in the investment.