eBay launches multiple empowerment plans to accelerate the construction of the northern cross-border e-commerce ecosystem

June 20, 2022, Jinan – eBay brought a number of empowerment plans to the first China (Shandong) Cross-border E-commerce Trade Expo held on June 16 to accelerate the construction of the northern cross-border e-commerce ecosystem; and through one-on-one business development guidance and ecological resource docking, it will help more cross-border e-commerce companies and brands in Shandong and northern regions to enter the international market and realize the transformation and upgrading of traditional foreign trade companies. At the Expo, eBay shared the advantageous categories of Shandong sellers' export sales on the eBay platform in 2021, as well as the categories that have achieved rapid growth, such as golf cart spare parts, which have increased by more than 120%, and advantageous subcategories such as computer drive and start equipment, hand tools, etc. have doubled.

eBay introduced to sellers customized seller support programs in depth, including eBay's "New Seller Golden Eagle Program" to help new sellers grow, the "Lighthouse Program" to help sellers connect with high-quality product resources, the "Thousand Sails Program" to help Chinese brands go overseas, and the "eBay E-Youth" cross-border e-commerce talent training program. In conjunction with cross-border e-commerce ecological partners, it provides sellers with all-round support and guidance in terms of tapping into the advantages of industrial belts, connecting with product resources, team building, brand building, etc., to promote the accelerated construction of the cross-border e-commerce ecosystem in Shandong and northern China.

"In recent years, cross-border e-commerce in northern China, represented by Shandong, has grown rapidly and has become a new growth point for eBay's cross-border e-commerce export business." Pang Tao, general manager of sales and category management for eBay Greater China, said, "We will continue to increase investment in the northern region, and through all-round cooperation with cross-border e-commerce ecosystem parties such as governments, enterprises, and universities, we will explore the advantageous industrial belts in the northern region, cultivate cross-border e-commerce talents, and drive the transformation and development of traditional foreign trade in Shandong and northern China, so that more enterprises and brands in Shandong and northern China can enter the international market through the eBay platform."

Caption: Zeng Zanrong, Vice Governor of Shandong Province, visited the eBay booth at the exhibition

eBay launches multiple empowerment plans to accelerate the construction of cross-border e-commerce ecosystem in Shandong and northern China

The northern region has a large area and depth, and the northern cross-border e-commerce exports contain huge development space and potential. In recent years, the northern region represented by Shandong has grown rapidly under the promotion of favorable cross-border e-commerce policies and the development of industrial belts. As a traditional foreign trade and manufacturing province, Shandong has inherent advantages in developing cross-border e-commerce. Relying on a strong manufacturing and foreign trade foundation, taking advantage of the free trade zone, cross-border e-commerce comprehensive pilot zone, and the policies of governments at all levels to promote the development of cross-border e-commerce, industrial clusters with Shandong characteristics such as auto parts, home appliances, industrial products, musical instruments, and sports and fitness equipment have been initially formed, which are popular categories for cross-border exports by Shandong sellers.

eBay has been investing in the construction of the cross-border e-commerce ecosystem in northern China for many years, and has continuously deepened its strategic cooperation with many cities in Shandong Province. This time, eBay will participate in the China (Shandong) Cross-border E-commerce Trade Expo to promote the construction of the cross-border ecosystem in Shandong and northern China in the following three areas, and help more local products go global.

Digging deep into Shandong's advantageous industrial belts: Shandong has a rich variety of industrial clusters, such as auto parts in Yantai and Weihai, home appliances in Qingdao and Linyi, industrial products in Jinan, and musical instruments in Weifang. These industrial clusters have both traditional and emerging manufacturing characteristics and have excellent export competitive advantages. eBay digs deep into the opportunities of Shandong's industrial belts to help Shandong's foreign trade and manufacturing companies expand their export scope and export categories, integrate and interact with cross-border e-commerce to achieve transformation and upgrading, and let Shandong's industrial clusters "go out" and promote Shandong manufacturing and Shandong brands to the global market.

Helping new sellers grow from 0 to 1: Create a multi-level seller training program to continuously help sellers grow rapidly. eBay's "New Seller Golden Eagle Program" provides multi-dimensional interaction and training for high-yield sellers, brand sellers and regional benchmark sellers who have just entered the platform. eBay's "Lighthouse Program" helps sellers connect with high-quality suppliers and enhances sellers' export competitiveness through a series of exclusive customized activities. At the same time, eBay's "Thousand Sails Program" provides special traffic, promotional resources and financial support for Chinese brands to open up the international market.

Empowering cross-border e-commerce talent training: The "eBay E-Youth" cross-border e-commerce talent training program cooperates deeply with the government and universities to promote the integration of industry and education. Through cooperative courses, cross-border e-commerce talent training summit forums, cross-border e-commerce innovation and entrepreneurship competitions, etc., "eBay E-Youth" has entered 11 provinces, municipalities and autonomous regions in North China, continuously cultivating professional talents for the cross-border e-commerce industry in the north, and injecting vitality into the sustainable and healthy development of the industry.

Caption: eBay staff introduces the platform to participating sellers

Shandong sellers' auto parts, household products, industrial supplies and other categories are popular in Europe and the United States

On the eBay platform, Shandong sellers have seen rapid export growth in recent years, with multiple categories showing a significant increase in 2021*:

1. In 2021, cross-border e-commerce companies in Shandong Province exported their products to 190 countries and regions overseas through the eBay platform. Among them, the United States, Germany, the United Kingdom, Australia and Canada were the best-selling overseas markets for Shandong sellers' products.

2. Auto parts, home appliances, industrial supplies and musical instruments are the four major categories with the highest sales among sellers in Shandong Province and are very popular among overseas customers.

-The auto parts category is one of the most competitive categories on the eBay platform. In 2021, the sales of golf cart spare parts sold by Shandong sellers increased by more than 120% compared with the same period last year, safety control-related spare parts increased by 62%, and automobile and truck spare parts increased by 58%.

-As one of the pillar industries in Shandong Province, the electronic information manufacturing and materials industry has actively transformed into a new cross-border e-commerce business in recent years and has developed rapidly. Among the commercial and industrial supplies sold by sellers in Shandong Province on eBay in 2021, sales of computer drives and starter equipment increased by more than 320% year-on-year, and accessory products such as PLCs and operating panels increased by 115% year-on-year.

-Among the home gardening products sold by Shandong sellers in 2021, windproof and soundproof walls increased by nearly 200% year-on-year, and hand tools increased by more than 80% year-on-year.

-The demand for musical instruments is increasing as overseas consumers recognize "Made in China". Shandong has the advantage of an industrial belt for musical instrument manufacturing. In 2021, the sales of electric guitars sold overseas by Shandong sellers increased by nearly 90% compared with the same period last year.

The rapid development of cross-border e-commerce is inseparable from a prosperous and mature ecological environment. eBay will continue to promote the construction of a cross-border e-commerce ecosystem in Shandong and northern China, help the integration and innovative development of traditional manufacturing and cross-border e-commerce, and bring new growth to local economic development.

Note: The relevant data for Shandong sellers are internal data of the eBay platform, and the category growth data are the sales growth in 2021 compared with the full year of 2020.

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