Amazon's hot search terms for April are out! 7 categories are gaining popularity

Recently, Amazon marketing consulting company Ecommerce Nurse conducted a study on Amazon 's data in April and compiled a list of hot search terms in April . Sellers can use this list to understand the popular products in April and accurately grasp consumer needs.

Easter Products

Easter is the most important shopping festival in the first half of the year , and the demand for related products has exploded this month . The search volume of almost all "Easter eggs" related products has increased compared with the previous period . Among them, the most popular are children's Easter gifts, and "Easter candy" and "Easter eggs" products are very popular.

In addition, Easter decoration products are also highly searched , among which "Easter dresses", "Easter gifts for women " and "Easter decorations" are all popular products.

Sports and Fitness Products

Sports and fitness products have always been a hot-selling category on Amazon. In April, the search popularity of "protein powder", "creatine", " women's sports suits " , and "women's sports bras" was very high . "Compression socks" products entered the top 200 hot search terms . At the same time, the popularity of products from multiple sports brands soared , among which "Nike men's shoes", "Adidas men's shoes", and "Nike women's shoes" ranked first in the search for brand products .

Beauty and cosmetics products

The popularity of beauty and cosmetics- related products also increased in April , with related hot search terms including "makeup", " nail polish remover ", "gel nail polish" , "bathroom storage", "jewelry storage" and "cosmetics storage" products.

Summer Clothing

In April, many summer clothing products were searched very hotly, including "men's shorts", "crop tops", "dresses", and "plus-size women's clothing" . At the same time, vacation-related "sunglasses" , "swimwear" , "women's swimsuits" , and "plus-size swimsuits" were also hot search products in April .

Travel Products

In April, the number of people choosing to go on vacation increased significantly, and the search popularity of "backpacks" and "suitcases" remained high .

Outdoor furniture products

With the complete relaxation of epidemic control, outdoor activities began to increase, and the search volume of many outdoor products began to rise, including "outdoor furniture" , "outdoor carpets", "outdoor lights" and "solar outdoor lights " .

Pet Products

In April, many popular pet products emerged on Amazon . In addition to the hot-selling " dog food", "dog snacks ", "dog toys" and "dog beds", "cat trees" for cats to sharpen their claws were also very popular in April, entering the top 200 hot search terms for the first time.

Amazon sellers can plan their products based on the hot search terms in April this year, add these hot search terms to the listing details page, and increase the chances of product exposure.

Amazon Platform

Hot search terms in April