"She Economy" is popular in Southeast Asia! Female consumers are buying these...

Female consumers have become the main force of online shopping in Southeast Asia, and their purchasing power should not be underestimated. On the platform of Lazada , a Southeast Asian e-commerce giant, the four major categories of beauty, maternal and child care, health, and pets are particularly popular among Southeast Asian female consumers.

It is a woman’s nature to love beauty and makeup

If you ask Southeast Asian female consumers what they like to buy the most, the answer must be beauty products. Beauty products have always been very popular among female consumers. In the Baby promotion held by Lazada platform, the performance of beauty products was very eye-catching.

The sales of lipstick, facial masks, cosmetics, beauty products and other products have skyrocketed. Among them, female consumers in Indonesia and Vietnam are more interested in lipstick; female consumers in Malaysia prefer nail products; female consumers in Thailand and Singapore pay more attention to body and facial care.

Great demand for maternal and infant products

Almost every household in Southeast Asia has two children, so maternal and infant products have always been a best-selling category, and mothers are accustomed to shopping online for diapers, baby clothes, maternity products , etc.

In addition, the safety of the baby is also a matter of great concern to mothers, and the sales of safety seats, disinfection equipment and fences are very considerable.

Health and safety come first during the epidemic

After the outbreak of the epidemic, health care products were snapped up crazily, and female consumers in Southeast Asia were also busy shopping for such products online to improve their family's resistance.

When it comes to purchasing such products, female consumers in Malaysia, Indonesia and the Philippines are more willing to buy dietary supplements , while consumers in Vietnam and Singapore believe that medical products are more useful.

Shopping list for the “poop shoveler”

Pet supplies have become a "regular" on the shopping lists of Southeast Asian women . Dog /cat food, cat teasers, leashes, dog/cat beds , etc. are all must-haves for pets.

In addition, some pet grooming products are also selling well in the six Southeast Asian countries.

The purchasing power of female consumers in Southeast Asia was once again demonstrated in this Lazada Bday promotion, and there will be more promotional opportunities in the future. Sellers who want to increase sales must grasp the psychology of Southeast Asian consumers and choose products carefully.

Southeast Asia

Lazada

Baby