With a score of up to 93, 9 emerging DTC brands in the US are worth paying attention to

Relevant data shows that in 2020, e-commerce sales in the United States soared to US$795 billion, a year-on-year increase of 32.4%. As a synonym for the Internet, DTC has been driving the development of e-commerce, especially during the 2020 epidemic. Here are 9 emerging DTC brands in the United States that are worth paying attention to:

Spark Grills

Spark Grills is a US brand that specializes in kitchenware and is famous for its smart grills. Relevant data shows that the number of visits to its website increased by 64% from the first half to the second half of 2020, and the average monthly US visits in the second half of the year reached 7,600. Similar brands such as Home Depot's website visits increased by 20.5%, Lowe's (18%), Weber (17.5%) and Ace Hardware (10.3%), which shows that Spark Grills' growth is very large.

Great Jones

As an American cookware brand, Great Jones benefited from the 2020 epidemic. According to data from NPD Group, Great Jones' sales of small appliances increased by 29% in 2020 compared to 2019, and sales of home appliances also increased by 25% year-on-year, and also entered the US SimilarWeb's 2020 ranking of the fastest growing DTC brands. According to data from SimilarWeb, Great Jones' average monthly visits in 2020 increased by 401% compared to 2019, with monthly visits exceeding 95,000 times.

Wild One

The pet industry has been one of the few beneficiaries over the past year, which has also boosted sales for new pet product brand Wild One. According to data tracked by Charm.io, the brand's Instagram sales have increased by more than 100% year-on-year to 103,019, and Facebook sales have increased by more than 240% year-on-year in the past 12 months.

As of March 26, 2021 , Wild One received a Growth Score of 93.01 and a Success Score of 63.65 out of 100. Over the past year, Wild One's average monthly website visits increased 101.5% from the first half of 2020 to the second half of 2020. Its related brand Pet Supplies Plus saw a 37.8% increase in website visits, followed by Petco (34.5%) , Chewy (28.6%), and PetSmart (25.4%).

Clare

As a retailer of home improvement paint and supplies, Clare is committed to delivering the highest quality products and giving consumers the best shopping experience. According to data from SimilarWeb, Clare's average monthly website visits increased by 117.7% from the first half to the second half of 2020. Brands selling the same products, Sherwin-Williams, saw a 25.4% increase in visits, Home Depot (20.5%), Lowe's (18%), and Ace Hardware (10.3%).

According to Charm.io, Clare’s Instagram follower count has also grown 234.61% to 88,386 over the past 12 months, while her Facebook follower count has increased 145.65% year-over-year to 7,136. As of March 26, Clare received a growth score of 90.23 and a success score of 52.83 out of 100.

Mented

Mented, a makeup brand , has been committed to finding the perfect nude lipstick, and its categories have now expanded to eye shadow and blush. Data shows that the beauty brand's website visits increased by 41.7% from the first half of 2020 to the second half of the year, reporting an average of 491,900 monthly visits. From the first half of 2020 to the second half of 2020, its competitors in the beauty field saw smaller increases in website traffic, with Ulta increasing by 35.1%, followed by Sephora (20.1%), Glossier (11.7%) and Sally Beauty (down 8.5%).

Olive & June

As a personalized service provider specializing in nail services, Olive & June opened a website to sell related products during the epidemic. Relevant data shows that website traffic increased by 234.2% from the first half to the second half of 2020, and the average monthly visits in the second half of the year were 332,400. Olive & June established a partnership with Target in 2019 to sell its products in stores and online.

Parade

As an American lingerie brand founded in 2018, Parade focuses on promoting sustainable materials. According to data from SimilarWeb, the brand's average monthly website visits increased by 245.8% from the first half of 2020 to the second half of the year. In contrast, the visits to the Victoria's Secret website increased by 39.6% during the same period, which shows that the brand's lingerie is favored by consumers.

Touchland

Touchland, a disinfection product brand in Barcelona, ​​has reached a cooperation with Zobele, an American multinational manufacturing company, mainly selling disinfection products such as toilet paper, disinfectant wipes and hand sanitizer. You must know that during the COVID-19 pandemic, these products are necessities for every household, so you can imagine how popular this brand is.

FaceTory

As a Korean beauty care company, its products are very popular among consumers. According to data from SimilarWeb, FaceTory's average monthly website traffic increased by 8.8% from the first half to the second half of 2020, while Birchbox and Sally Beauty's websites decreased by 0.1% and 8.5% respectively during the same period.

Sellers can refer to the relevant data of the above DTC brands and adjust their categories and sales strategies to achieve better sales and marketing and usher in new orders.

USA

DTC Brands

platform