Alibaba's 38 Big Promotion launched a number of support measures to advocate "freshness management" for brands

The 2022 3/8 promotion has started, and Alimama has launched a number of support measures to help merchants achieve certain growth in the spring renewal season.

Alimama pointed out that continuously carrying out "freshness management" by launching new concept products, creating festivals to enhance the sense of ritual , and promoting content has become a new growth path for current brand marketing.

Targeting the core pain points of brands in acquiring new customers and growing products during their operations , Wanxiangtai launched three major plans this year: the Million New Customer Plan, the Million New Products Plan, and the 100,000 Hot Products Plan.

Wanxiangtai is a one-stop digital business operating system launched by Alimama last year. It is designed to meet the business needs of merchants in the entire chain of consumer operations, product operations, event scene operations, supply chain, etc. , to help merchants better understand consumer demand and incubate new products. Since the upgrade, the average return rate of merchants using Wanxiangtai has increased by more than 40% year- on-year . For example, through Wanxiangtai, the growth scale of new customers of a nut snack gift pack of Bestore continued to increase within 4 weeks, and sales exceeded 500,000 within a week , becoming the top 1 in the snack nut category .

This time, Wanxiangtai launched the " Million New Customers Plan ", which will allocate budgets for various channels across the entire network in real time through technology based on the business goals of merchants , accelerate the flow of users from contact, planting grass to purchase , and ultimately provide a certain new user scale.

In terms of products, Wanxiangtai has upgraded its full life cycle management solution for products, using AI intelligence to help merchants efficiently select products, and providing merchants with product selection and delivery strategies at different stages from seeding, trending, growing, to explosive growth.

With the diversification and personalization of consumer demands , the speed of product iteration and upgrading is getting faster and faster. How to stand out among the hundreds of millions of new products throughout the year is a major problem for merchants. The " Million New Products Plan " will help merchants select super star new products, help shorten the time for new products to become popular by half , and increase the efficiency of merchants' new product launches by 60 % . The " Hundred Thousand Popular Products Plan " helps merchants select super popular products, and the efficiency of merchants' launches will increase by 50 % .

In addition, during the 38 promotion, Dharmapan Platinum Edition will be open for limited trial for the first time, focusing on upgrading the customized analysis capabilities of brand market segments , peer benchmarks, and brand management power closing reports , helping brands to track market penetration and evaluate long-term value more flexibly and accurately. It is understood that Alimama will also issue a variety of rights and interests to merchants.

Alimama

38 Big Promotion