Etsy sales tips for 2021, a must-read for sellers!

As the world's leading online marketplace for handmade crafts and unique goods, Etsy has a lot of room for development and a large number of potential customers.

In 2021, how can sellers win new customers and achieve greater success through the Etsy platform?

1. Optimize visual effects

For consumers, online shopping is a visual experience, and how to show the product to customers through photos is important. Often, professionally shot, well-lit pictures help sell products.

2. Create searchable listing titles

For sellers, Etsy is an online market with a large number of buyers searching for products on the platform every day. Therefore, sellers should make good use of this feature and create product listings using keywords that buyers actively search for.

Etsy allows up to 140 characters for listing titles, but pay special attention to the first few words of the title to make sure they include a commonly searched term.

3. Write customer-centric product descriptions

In addition to creating a searchable listing title, writing a relevant, keyword-focused product description is another way to ensure potential buyers find your product.

At the same time, this is a great opportunity to tell the story of your product as a basis for connecting with customers and finding consumers who are looking for unique, handmade products. Therefore, Etsy recommends writing product descriptions in a way that speaks to customers.

For example, if you want to sell fun kids’ decor, give your writing a playful tone, which helps to draw in customers and connect them to your products and story.

4. Pay attention to the categories and tags section

While these two sections may not seem that important, they help give Etsy a comprehensive understanding of your products.

If you have a store that sells baby blankets, you would select Baby Blankets for this category, which lets Etsy know that a shopper looking for a weighted blanket might not be the best customer for your item.

At the same time, Etsy allows up to 13 tags for each product, and sellers are strongly recommended to use all of them . This method can increase the possibility of consumers searching for your products.

In summary, for sellers, understanding consumers’ search psychology when purchasing products, insisting on being customer-centric, and resonating with consumers can effectively increase product sales .

Etsy

Sales skills

Handicrafts

Online Platform