Chinese-style skiing on TikTok sparks heated discussion, Winter Olympics heats up winter sports

As the Winter Olympics approaches, young people in China have become popular on TikTok for their various ways of playing with snow , which has driven a new round of ice and snow economy. The Winter Olympics also coincides with the Chinese New Year, and various New Year products with a strong Chinese New Year flavor are very popular among foreign consumers.

"Ice and Snow Kung Fu" becomes popular on TikTok, and the snow-playing tool attracts onlookers

TikTok, as a social app that is now gaining momentum, has captured the love of countless young people in Europe and the United States. Such a large traffic base has not only become an important way for cross-border sellers to promote their layout, but also an important medium for cultural output.

On the eve of the opening of the Winter Olympics, many young people in China wore Hanfu, skateboarded, and skied swiftly on the ski slopes . TikTok has set off a "snow kung fu" trend, and Chinese-style skiing has caused heated discussions overseas. The Chinese girl in the video wore a Hanfu embroidered with cranes. The wide robe fluttered in the wind with the skateboard, a perfect combination of modern and classical, like a martial arts novel entering reality.

After the video was released, it attracted attention from overseas people on TikTok, with more than 10,000 likes. Foreign friends praised Chinese Kung Fu and expressed their love for Chinese Hanfu.

This video is not an isolated case. Hanfu skiing videos are also uncommon on TikTok, with millions of views. During the Winter Olympics, more and more young people are participating in the craze of promoting Chinese culture and ice and snow sports.

Not only that, foreign friends living in China have also uploaded skiing videos, attracting the attention of many consumers in Europe and the United States, and also leading to a craze for various small skiing gadgets.

Recently, an American girl shared a video of skiing in China. Each of them wore protective gear that looked like a small turtle . It was warm, practical and cute, which attracted onlookers. Many people were attracted by this cute little toy.

There are also activities that are very common in China, such as ice sledding, ice skating, and splashing water to make ice , which have aroused the interest of many people. People have collected various gadgets through online shopping, and even made them by themselves, and joined in the fun of winter sports.

Winter sports have always been popular in Europe, the United States and other places. The coming of the Winter Olympics will further promote the continued popularity of sports such as skiing, and the sales of winter sports products of domestic cross-border e-commerce will also usher in a period of growth.

According to data released by eBay, sales of winter sports products saw a substantial increase before and after the Winter Olympics in South Korea. Among them, ski vests and ice skating suits became the fastest growing categories in sales that year with growth rates of 300% and 200% respectively .

The upcoming Winter Olympics will not only boost the enthusiasm of people from all over the world to participate in winter sports, but also drive the rapid growth of sales of related products.

The Winter Olympics boosts the ice and snow economy ...

The arrival of winter in the northern hemisphere has led to an increasing number of visitors to major ski resorts at home and abroad, and the demand for products such as skis, ski suits, helmets, wrist guards, knee pads, and goggles has also increased accordingly.

In the past, consumers were more focused on foreign brands when choosing ski equipment. However, as more and more domestic brands go overseas, brands such as COPOZZ and OutdoorMaster have emerged and are popular among overseas consumers.

According to data previously released by the AliExpress platform, in the fourth quarter of 2021, overseas sales of Chinese ski products on this platform alone increased by more than 60% year-on-year .

Among them, the sales of domestic ski helmets increased by 15 times. It is understood that in 2021, there are more than 100 countries and regions that purchased Chinese snow equipment on AliExpress.

As the main market for sellers, Europe and the United States have seen a more significant increase in demand for ski products. According to a report previously released by mordorintelligence , the European ski equipment market , including ski helmets and other protective equipment and accessories , will have a compound annual growth rate of 2.78% in the five years from 2021 to 2026 .

The domestic ski equipment market is also growing rapidly. Not only young people, but also children and the elderly are participating in it, and the enthusiasm for national sports is high. According to relevant data, the scale of China's ski equipment market has grown to 11.75 billion yuan in 2019, and this figure has increased to 12.69 billion yuan in 2020 .

In addition to ski products, the Winter Olympics has also boosted the sales of peripheral products at home and abroad. It is understood that Winter Olympics-related badges, key chains, clothing, accessories, silk products, stationery and other products are very popular. At present, the monthly sales of mascot key chains have reached 10,000, and the monthly sales of Bing Dwen Dwen and Shue Rhon Rhon toys have exceeded 20,000, which shows their popularity.

It is worth noting that the 2022 Beijing Winter Olympics coincides with the Spring Festival. In addition to the series of products that have been popularized by the above-mentioned Winter Olympics, there are more New Year products that are deeply loved by overseas consumers during the Spring Festival. The strong New Year atmosphere has traveled across the oceans, and the Chinese red of China has spread all over the world. Many overseas Chinese and foreigners have also bought a large number of New Year products from overseas on the eve of the Spring Festival.

It’s the Spring Festival, and all kinds of New Year products are hot-selling overseas!

In addition to traditional elements that reflect the festive atmosphere of the Spring Festival, such as Spring Festival couplets, red lanterns, Chinese knots, and red envelopes , "national snacks" spicy strips , pet New Year clothes, domestic mobile phones, floor scrubbers , and various products full of Chinese colors are also popular overseas during the Spring Festival.

The traditional Chinese Spring Festival emphasizes "celebrating the Little New Year on the 23rd" and "sweeping the house on the 24th". On the eve of the New Year, the house should be thoroughly cleaned to welcome the arrival of the new year in a clean manner. Overseas Chinese and foreign friends also maintain this tradition. Therefore, domestically produced floor scrubbers successfully made it into the top 10 popular overseas New Year products on the eve of this year's Spring Festival .

In addition, with the revival of traditional Chinese culture in recent years, many representative works with strong Chinese characteristics have successfully become popular, not only setting off a trend in China, but also becoming popular abroad. Among them, Hanfu is the most representative.

Especially the development of social platforms in the past two years has further promoted the popularity of Hanfu abroad. Elegant and gorgeous Hanfu videos have been widely played on social media such as TikTok and YouTube. When foreigners see videos of Chinese people wearing Hanfu, they exclaim in amazement !

Many foreign friends commented below the video:

Netizen A: "I hope I can wear such classic clothes."

Netizen B: "I love Chinese Hanfu, they are so beautiful and elegant."

Netizen C: " I like these Hanfu suits, but I don't know where to buy them. "

As Chinese products continue to export, more and more foreign friends like Hanfu . Therefore , Hanfu has successfully made it onto the popular overseas export list before this year's Spring Festival . Many foreigners will add Hanfu to their New Year's goods list .

New Year, new hope. In addition to buying new clothes for themselves, foreigners have not forgotten their beloved pets at home . Of course, their smart and cute furry friends also want to have a taste of the New Year atmosphere. During the Spring Festival , various cute and adorable styles of pet clothes full of festive atmosphere have become foreigners' favorite New Year products .

In addition, various trendy toys, domestic mobile phones, wigs and other products have become popular products for export before the Spring Festival. At the same time, with EDG winning the championship, domestic gaming chairs have also become the favorite of domestic and foreign gaming players.

On the eve of the traditional Chinese Spring Festival, many domestic products have been exported, and the popularity has not diminished. In addition, as the 2022 Beijing Winter Olympics gradually kicks off, various Winter Olympics-related products are also very popular at home and abroad , which shows that foreigners are still very interested in Chinese products. The editor also hopes that in the new year, more domestic products will be able to ride the wind and waves and set sail!

Beijing Winter Olympics boosts peripheral products

Chinese New Year goods shipped overseas