When it comes to energy drinks, what brands do you think of? Monster Energy from the United States has to be mentioned here. According to data, Monster's global revenue in 2019 was as high as US$42 billion, equivalent to about RMB 27 billion. In order to further open up the Chinese market, Monster also invited a popular domestic idol to serve as its spokesperson.
As a company that has developed so maturely, the awareness of protecting rights is quite strong. Last year, Monster filed a total of 6 infringement lawsuits. This year, Monster's pace of protecting rights has not stopped. Following January, April, June, and July, Monster commissioned GBC Law Firm to file the latest infringement lawsuit in August, with the case number 21-cv-4620.
So far, no seller account has been found to be frozen, but based on past cases, GBC is likely to be lurking in Amazon, eBay, Wish, Shopify, Aliexpress, Alibaba and some independent sites to phish for evidence.
Monster has registered multiple trademarks in the United States, but they can be summed up in three points. One is the word mark "MONSTER ENERGY", another is a pattern trademark that looks like three scratches, and various variations of the text superimposed on the pattern.
The US Patent and Trademark Office shows that these trademarks are mainly used in the fields of beer and beverages, clothing, shoes and hats, leather goods, office supplies, etc., covering a wide range. In other words, once sellers use the above trademarks on listings or products, there is a risk of infringement.
I found a school bag with the Monster logo on Amazon . In addition, some sellers will print the logo on watches or stickers. Speaking of stickers, this is really a disaster area for trademark infringement.
Sellers who are selling related products now had better check themselves immediately. GBC Law Firm has various ways to collect evidence through phishing. Sometimes sellers are accused simply because a word in the product is suspected of infringement ; sometimes the buyer account of the law firm will ask the seller whether it can provide the corresponding product (similar to the design of a big brand), and once the seller promises to do so and provides the corresponding deposit collection account, the seller is suspected of infringement ; another case is that the seller did not sell anything, but just lent his account to others to collect payment; in addition, GBC Law Firm often does not even have key evidence, but sues the seller. Amazon Infringement |
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