Amazon's own products are sold at very low prices, causing complaints from sellers

Recently, when I was browsing the official forum of Amazon, I found that many sellers complained that the prices of Amazon's own products were too low, so that other sellers selling the same products on the platform made no profit at all.

It is understood that a seller's product is priced at US$5.99, but the same product sold by Amazon itself is priced at US$3.99. There is no doubt that Amazon will win more customer orders while also squeezing the profits of the product.

Some sellers have different views on this "price war" phenomenon!

Seller A said that selling on Amazon is great, and although there is competition between third-party sellers and Amazon on the platform in many ways, if you can sell the right product at the right price, you can make a lot of money and many people are making a living on Amazon. However, if you insist on selling the same product as Amazon, you will either sacrifice profits or wait for Amazon's inventory to sell out.

Seller B said that when selling products on Amazon, one should not fall into the trap of "low-price competition" and should spend more time on product selection. For example, on the one hand, one needs to find a niche market for the product category that one sells and accumulate relevant experience; on the other hand, one needs to establish a good supply chain relationship with suppliers. Instead of blindly believing in some marketing advertisements that "make tens of thousands of dollars a day without any effort."

Seller C said that although he faced various problems during the sales process, including insufficient inventory capacity, cash flow difficulties, and some problems that could not be solved even by opening a case, he still believed that the product was valuable. Except for occasional price confusion, the final price of the product was still proportional to its value.

As Amazon's delivery commissions rise again, sellers' costs are rising again. Although low-priced products can attract buyers' attention at the first time, some sellers say that they never participate in "price wars" and will raise product prices at the right time, but they can still get sales orders like other sellers.

Amazon

Self-operated products

Price war