There are as many as 400 million counterfeit goods on e-commerce platforms, and more than 500,000 brands have initiated rights protection

Although many platforms have cracked down on counterfeit products, this phenomenon still persists, especially e-commerce giants Amazon and Walmart, which are the hardest hit.

According to the counterfeit report of foreign media, Walmart , Amazon , eBay, Wish, Newegg, DHgate and Alibaba platforms are full of counterfeit products, so more than 400 million listings have been deleted . And the regulatory organization also warned: "These are just a small part of the counterfeits . Amazon and Walmart often ignore complaints from brand owners, and sellers may re-list products after they are deleted . "

According to data from The Counterfeit Report, more than 500,000 brands whose products have been infringed have initiated rights protection actions so far. According to statistics, as of December 17 local time , the list of counterfeit products on the Amazon platform mainly includes various memory cards, pirated books, lithium batteries and Playstation controllers, while Walmart mainly includes razor blades, lip plumpers and flashlights.

With the development of e-commerce, counterfeit products have become more popular to a certain extent. According to CBP data, the total value of counterfeit products seized last year increased by 652% year-on -year . There are many reports on Amazon and Walmart, which are the major traffic sources.

According to CNN, in May this year , Amazon has destroyed more than 2 million suspected counterfeit products from third-party sellers, and Amazon said that the platform has blocked about 10 billion suspicious product lists and received only 0.01% of counterfeit complaints from consumers. In response, Walmart also said that the company has a dedicated inspection team to ensure the interests of buyers and sellers and adopt a "zero tolerance" attitude towards counterfeits .

The peak season is also a period of rampant counterfeit products. According to the Assistant District Port Director of the U.S. Customs, many of the tens of millions of products during this period are counterfeit. Some time ago, 13,586 counterfeit products worth more than 30 million U.S. dollars were found in the Los Angeles and Long Beach ports , including many luxury goods such as Gucci and Chanel.

Although counterfeit products bring their own traffic, they also carry hidden risks. If sellers are caught, they may be blocked, so they must not take risks for the sake of short-term gains.

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Rights Protection

E-commerce