Will you be banned even if you submit to QA? Many Amazon sellers have been affected

Just as sellers were gearing up for the peak season, another wave seemed to have hit the Amazon platform. Recently, there have been frequent reports of sellers having their accounts blocked due to infringement, abuse of services, etc., catching many sellers off guard.

However, in this troubled time, a new way of blocking accounts has quietly emerged, once again making sellers feel the scope and intensity of Amazon’s platform sweep. According to feedback from many sellers, QA has even been listed as a dangerous operation by Amazon.

Is there a risk in QA? A wave of sellers have been caught

A seller said that one of his small accounts had received an email warning due to QA . The content of the email showed that the platform had detected that the seller had violated the sales policy and seller code of conduct. The seller needed to find out the root cause of the violation and take corresponding measures to ensure that the violation would not occur again in the future; if the violation was not handled, the account might be deactivated.

Regarding this email, some sellers said that it was not groundless, and indeed some of their peers’ accounts had been affected. Another seller reported that they had only done 5 QAs for their newly opened store in September, but they did not expect to receive a performance notification the next day.

There are more than one sellers who have had similar experiences as the above seller. Some sellers also said that they had new products on the market without any reviews yet, and they also received warnings from Amazon after just going through several QA tests.

The news that " QA may lead to account suspension " spread quickly in the industry. Amazon's actions dumbfounded the sellers. Many sellers who were undergoing QA or planning to do so had to suspend their actions, and they were also filled with anxiety and fear.

"I've heard that QA will also catch it, just like fake orders, it's only a matter of time."

"It's true, our company has stopped."

"This should be the same as brushing orders. It couldn't be more passive!"

"I have received a warning letter and I dare not move at all..."

"If you maliciously give your competitors dozens of QAs, wouldn't it be possible to register in a minute?"

Although some sellers have reported that they have received warning letters, many sellers still have different views on this. In the view of some sellers, if the platform also requires QA, some sellers may take advantage of this loophole to "attack" competitors, which may make the situation more chaotic.

At present, many sellers in the industry are speculating on the reasons why some sellers received warning letters and had their accounts blocked. Some practitioners speculate that the real reason for this result may be related to the quality of the buyer's account .

Judging from the feedback from some sellers who received warning letters or had their accounts blocked, the criterion for Amazon’s arrest this time is not the number of QA, but the behavior itself . In other words, even if the number of QA for sellers is not large, they may still not be able to escape Amazon’s scrutiny.

This year, Amazon has made sellers feel the increasingly stringent platform rules through its actions. The QA process, which was once considered a "normal operation" by sellers, is now daunting for sellers. In this regard, one seller said helplessly: "Amazon is even more magical this year. The sky is really changing!"

At present, platform policies are constantly adjusting. However, the most important thing for sellers is to focus on store products, abide by platform rules and operate in compliance with regulations, and attach importance to product quality and services while ensuring safety and compliance, so that they can move forward steadily on this path.

Amazon will promote white hat operations? Sellers: I will become a "philanthropist"

While many people are discussing the warning letters sellers received due to QA, many sellers are also worried about the future. For sellers, QA is a communication tool with buyers. Users and sellers can communicate about product features, functions, quality and other issues through this area.

Amazon QA plays a vital role as a magic weapon for sellers to increase listing activity. According to survey data, 90% of consumers will browse Amazon QA before purchasing a product , and Amazon will also increase the exposure of the product and increase its traffic based on the number of QA.

Although many sellers believe that Amazon will not take action against QA, this move by Amazon has also made many sellers panic. After all, QA was originally a recognized operating method, but now it has been exposed by Amazon as a risk, and sellers may fall into the red if they are not careful.

Some sellers speculated that the accounts that were blocked or warned due to QA may be related to their own account security. Many of the accounts in question were either newly established or of low quality . Some sellers also speculated whether they were related to previously blocked accounts.

Regarding the experience of QA, many sellers also gave their own opinions: " Control the quantity, do it step by step, form a cycle, and never complete QA all at once."

“If you have just launched a new product and you suddenly have dozens of QA sets, not only will buyers think your product is fake, but Amazon will also think it is fake.” A seller said that especially for new products in a new store, you cannot just add dozens of QA sets, which seems very unreasonable.

Judging from the current situation of many sellers, Amazon's crackdown is still strong. Most sellers said that Amazon is not only strictly investigating the behavior of brushing QA, but the number of seller comments and likes has also been declining recently, and even some normal comments have been accidentally affected.

"Amazon is getting more and more scary. It seems that I can only use white hat marketing in the future." said a seller on a social forum.

Some sellers also speculated whether Amazon was going to fully promote pure white hat operating methods. After all, from the initial fake order evaluation, to the account infringement a few days ago, to the current action against QA, Amazon's review intensity is gradually increasing and the scope is gradually expanding. It seems that it is conducting a comprehensive sweep of the system, and sellers' operations will continue to be restricted.

"Am I just going to be a philanthropist for Amazon and run the business in a Buddhist way?" a seller lamented. The seller said that even QA has been warned now, and the reality is that Amazon's advertising costs remain high. Is it really necessary to spend a lot of money on advertising?

For sellers, even if the review is blocked and the QA is warned, everything will eventually return to the path of compliant operations. It is safest to operate smoothly and abide by the rules, not touch the red line of the platform, stop all non-compliant operations, and be a seller who abides by the rules of the platform.

In addition, with the multiple bans this year, sellers should also be warned that it is better to have "more backup plans". On the basis of their own business categories, they can develop more platforms and deploy more sales channels, which can improve their own risk resistance while increasing sales.

Amazon

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QA