India's holiday sales exceeded $2.7 billion in four days! Smartphones are the best-selling

According to data from consulting management firm RedSeer Consulting, during India’s festive sales event that began on October 2, e-commerce platforms including Flipkart and Amazon had sales of $2.7 billion in the first four days.

RedSeer said a strong first week of the festive sale will push online retail sales , including social commerce and grocery platforms, to cross $4.8 billion in gross merchandise volume (GMV).

It is reported that in 2020, the first four days of India's festival promotions contributed 63% of the sales of the entire festival promotion week, while sales in the first four days this year are expected to account for 57% of the entire event.

Regarding this difference in proportion, RedSeer said that this year's festival promotion lasted longer ( 9 days) than last year (7 days), and customer demand was more dispersed rather than concentrated in the first half of the festival promotion week. At present, the e-commerce platform has sales of US$2.7 billion, and it is expected to have sales of US$2.1 billion in the remaining 5 days.

Best-selling smartphones

According to RedSeer statistics, smartphones are the best-selling products during this festive promotion, contributing nearly 50% of GMV. Xiaomi, Apple and other companies are constantly breaking sales records. Xiaomi sold more than 2 million phones in five days, and Apple sold more than 200,000 phones on the first day of the event.

Flipkart, which concluded its annual Big Billion Days sale last weekend, also said that total smartphone sales this year have doubled from last year. Home furnishings, home furnishings, electronics, books and mobile phones were the best-selling categories this year, with home furnishings sales up 80%.

Additionally, Flipkart mentioned that it had 55% new sellers on the platform during its Big Billion Days sale and nearly 10% of the sellers on the platform had seen a three-fold increase in overall sales this year.

Purchasing power in second- and third-tier cities increases

Snapdeal, which conducted the Toofani sale between October 3 and 10, has seen a 98% increase in overall sales this year. According to its statistics, about 60% of the platform's orders came from third-tier cities, and sales contributed by third-tier cities increased by 74% over last year.

Myntra, owned by Flipkart, also said that 45% of its orders this year came from second-tier and third-tier cities, among which beauty, personal care and accessories products are the fastest growing categories on its platform.

RedSeer had previously predicted that the GMV of Indian e-commerce platforms during this year's festive season will exceed $9 billion, a 23% increase over last year. At the same time, horizontal platforms have also expanded their warehousing capacity to ensure timely delivery. Compared with 2020, this year's delivery time is expected to be reduced by about five hours.

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