A batch of accounts were shut down, and Amazon's system was complained about

Around the National Day holiday, Amazon struck out with an iron fist, sending out several more warning emails. Some sellers were found guilty of fake orders and had their listings removed, but the sellers cried foul; another group of accounts were shut down for abusing Amazon services or suspected fraud by not delivering orders. In addition to Amazon's iron fist, with the peak season approaching, there are more pranks from competitors, which is a headache.

The listing was removed by Amazon for no reason . The seller said: I have never made fake orders.

Amazon is going further and further on the path of severe crackdowns, especially when it comes to illegal behaviors such as false orders and false reviews. The large number of accounts banned since the end of April this year are bloody examples.

When the platform was strictly rectifying, some sellers felt that they were "implicated" and that their accounts had not violated any rules, but they had suffered a "disaster" for no reason. As the peak season approaches, similar experiences have become more common.

Recently, a group of sellers received fake order warnings from Amazon and had their listings removed . The email indicated that the reason for the removal was fake orders. The email stated that if you want to remove the warning and restore the listing, please send us the following:

Describe in detail all methods used to post or obtain prohibited customer reviews, provide contact information for third parties hired to obtain prohibited reviews or manipulate reviews, the buyer's account information and the listings that caused the reviews to be false, and submit a detailed plan for how to prevent review violations in the future.

( Email received by the seller )

After receiving the email, a seller was anxious : "I really didn't do fake orders, but Amazon forced me to reveal the fake order information. I couldn't confess even under torture!" The seller sent several "kneeling" emojis, feeling very helpless. He said that after checking, he only did large coupons when clearing unsold inventory before. Now Amazon will not listen to his appeal and explanation, and directly rejected it.

Sellers who have experienced this are not isolated cases. Many sellers said they also received warnings for fake orders for no reason. Some of the sellers' listings were removed, while others were simply warned. One seller said that recently several accounts that had not faked orders were warned of manipulation of reviews, but the listings and accounts were not shut down. Another seller said that three of his accounts received warnings but no response, and he felt that this was a sting operation.

Regarding the issue of the account receiving a warning for fake orders, the editor consulted an old seller in the industry. He said that if it is just a warning and the listing has not been removed, there is no need to reply or deal with it; if the listing has been removed, the seller can try to appeal.

If the platform determines that the seller has fake orders, should the seller admit or deny it when filing an appeal? In this regard, a seller who has had such an experience said: I admitted it , provided the WeChat accounts of two service providers that had problems in the past, some customized rating information, and wrote an action plan myself. After submitting it, it was not approved , so I removed some of the inventory myself , replied to the email saying that I had no objection to Amazon's punishment, and had created a removal order and provided the order number. Later, the appeal was approved and the ASIN was restored .

Industry insiders analyzed that the incident in which some accounts were warned this time was probably due to robot scanning, and there were many sellers who were "accidentally killed" in previous scanning .

A batch of accounts were shut down, it turned out to be a system error

Judging from the bugs that have appeared from time to time recently , the Amazon system is not flawless.

Before the National Day holiday, many sellers received a batch of account deactivation emails and were unable to log in. Amazon sternly pointed out in two emails that the accounts involved abused Amazon's services by issuing refunds or payments without sufficient reasons, or that the sellers did not deliver the orders after confirming shipment, and were required to provide proof of shipment. If Amazon confirmed fraud, it might withhold account funds.

These sellers were confused and anxious, but considering the risk of complaints in the near future, many chose to wait and see. On October 7, most of the sellers received an email again, and Amazon said, "We sometimes err on the side of caution. We are sorry for any inconvenience this has caused." Sorry, it was a misunderstanding.

At the end of September , Amazon released an announcement on the update of its adult products policy and stated that the policy had come into effect . A few days later , Amazon issued another correction announcement, saying that there was erroneous information in the previous announcement and that the relevant category policy had not actually come into effect yet, and would officially take effect on November 15 , causing a misunderstanding.

Bugs happen from time to time. As many Amazon operators have complained, "Amazon's system is sometimes confusing." We hope that the surging traffic during the peak season caused the Amazon system to get stuck, but judging by the orders, that may not be the case.

The greatest harm may come from peers

In addition to system error, there is another possibility for the seller in the previous article to receive a false order warning for no reason and have his listing removed , which is "false orders being made".

According to the information provided by the sellers involved, an experienced seller analyzed that in addition to the system's mistaken killing, the suspension of a batch of listings this time may also involve being spoofed by competitors, that is, the sellers themselves did not make fake orders, but the competitors gave bad reviews to the affected listings. After the Amazon system detects it, it will send the seller a warning of manipulating reviews. He has encountered a similar situation before, and later his account was blocked by Amazon because of the competitor's bad reviews.

Like the sellers mentioned above, many have experienced being pranked by their peers. Now that the peak season has arrived, sellers are encountering a variety of problems such as bad reviews and changes to main pictures, and many of these sudden problems point to competitors. In the past month, help posts about being pranked by competitors have continued to emerge on industry forums:

——"I have been continuously criticized by my competitors. I launched a new product and it has been criticized continuously for just over ten days. And all of them are from buyer accounts with only one comment. How can I fight back?"

——"Find out the specific reasons for the infringement and find the paid manager resources. It is very likely that the opponent has made a malicious complaint. If it cannot be saved, it will be on the verge of bankruptcy. This link involves life and property..."

——"My product was copied and sold by a small site and the main image was changed. It must be a prank, because I saw a competitor was also pranked at the same time. What can I do?"

——"My listing was added with banned words by my competitor, causing it to be identified as a DEA drug. I currently do not have editing rights to the listing and cannot delete sensitive words;"

——"My FBA product is out of stock. I created a new FBM link to ship it. My competitor placed a malicious order with a different address and the same mobile phone number. How can I solve this problem?"

The number of third-party sellers on Amazon continues to rise, and malicious attacks from peers have caused headaches for many people, which can lead to reduced sales and rankings, or even serious damage. Some sellers said that after their sales on Amazon started to increase, they were attacked by their peers, and then they switched to other platforms.

The wealth of countless sellers is tied up in their Amazon accounts, which are digital assets of the seller group, just like cars and houses. The impact of damaged accounts or listings is unimaginable. One seller said: "My friend's account is abnormal and he can't log in. His wife was scared and cried."

Cross-border expansion is not an easy road. Sellers should focus on products and customers rather than tripping up their peers who are working day and night.