Shopee×"GoGlobal" and U-Chuang jointly issued a recruitment order for overseas expansion!

According to data from the General Administration of Customs, in the first three quarters of 2020, China's cosmetics exports reached US$3.139 billion, up 13.2% year-on-year from 2019. Among them, Southeast Asia has become the first choice for domestic beauty players to go overseas with its broad development opportunities, similar aesthetic customs and huge geographical advantages: According to a report by Mintel.com, an independent market research organization, the size of the Southeast Asian beauty market is expected to reach RMB 304.8 billion in 2025.

Despite the pandemic, Chinese beauty brands are still in the spotlight, achieving rapid growth and showing great development potential in overseas markets. As a leading cross-border e-commerce platform, Shopee continues to expand its global partnership network and joins hands with the United U-Chuang incubator to launch the "United U-Chuang×Shopee" beauty and personal care brand overseas incubation camp in 2021. Successfully shortlisted brand sellers will receive special guidance from the United U-Chuang and Shopee brand expert team, enjoy double resource support, and set sail to take a steady step towards global expansion!

United U Innovation is an innovation platform supported globally by Unilever Group and first launched in China. It has won the MIC50 and Future FMCG Innovation Brand List TOP 30 of the internationally renowned business media "Fast Company". It aims to empower China's small and medium-sized brands and future entrepreneurs, cultivate and support new brands with a sense of mission, and revitalize the new vitality of China's local brands.

At present, many domestic beauty brands choose Shopee as their first choice when going to Southeast Asia, and with the help of Shopee, they are constantly building their brand power in the local market.

Chinese cosmetics brands join hands with Shopee to expand into Southeast Asia

Unilever U-Creation Incubator and Shopee jointly launched the beauty and personal care brand overseas incubation camp. The registration channel is now open for a limited time! This recruitment is open to all brands nationwide, and the registration deadline is September 5, 2021.

Startup brands only need to submit a business plan and related information to register. After successful registration, the jury will evaluate the project and notify all shortlisted brands before September 19. The shortlisted brands will compete on the brand finals day on September 24 to determine the winner. All shortlisted brands and the final winner will receive joint empowerment from Shopee x United U-Chuang, and easily seize the 100 billion blue ocean:

Shopee Empowerment

1. The winning brands can enter a three-month incubation camp

Get the opportunity to enter Shopee’s two major markets in Southeast Asia

Get guidance and support from Shopee industry experts to help brands complete the 0-1 stage of going global

2. Assist in participating in 11.11 promotion and other platform activities, and help emerging brands build overseas e-commerce markets

Joint U-Chuang empowerment

1. All finalist brands will receive special attention from the United U-Chuang Incubator and enter the key project observation pool

Product Innovation and Digital Marketing Private Board Meeting

Joint U-Chuang incubator U-Chuang platform, U-Chuang insights, U-Chuang products, U-Chuang channels, U-Chuang training, U-Chuang fund, U-Chuang space... full-link resource empowerment

2. The winning brands will enter the green incubation channel of the United U-Chuang Incubator, unlock the preferential rights and interests of incubation members, and help brands sort out their all-round capabilities and resources

Sellers in need can click the link below to register for free↓

https://www.wjx.cn/vm/wFQi90K.aspx

Shopee