Half-year revenue is nearly 1.4 billion, another big hit that makes people earn a fortune in silence!

Under the wave of account bans, big sellers have been stripped of their glamorous appearance, years of hard work by small and medium-sized sellers have gone to waste, business bankruptcies and layoffs are common, and most sellers have already understood the truth that not all eggs should be put in one basket. Multi-channel operation has become one of their important plans for future development. Big sellers such as Levo, Banggood, Treader, and Starlink, which are already familiar with multi-channel operations, have naturally become models for reference for many sellers.

Independent website revenue of 225 million in half a year, Lege made a fortune without making a sound

While third-party sellers frequently encounter problems, independent website sellers are experiencing a boom. In addition to SHEIN, which frequently goes viral, there is also the multi-channel operation of the big seller Lechuang Holdings, whose independent website performance is quietly surprising everyone.

Although affected by factors such as the surge in raw materials and shipping costs, the performance of Lechuang in the first quarter cannot be underestimated. Not only did its revenue increase significantly, but the proportion of its independent sites is also gradually increasing. Data shows that Lechuang's operating income in the first quarter reached 659 million yuan, a year-on-year increase of 181.98%. Among them, while cross-border e-commerce revenue increased by 243.94% year-on-year, independent site revenue increased by 842.60% year-on-year.

In the semi-annual report of Lechuang Holdings, its revenue reached 1.397 billion yuan, and its net profit attributable to the parent company was 84 million yuan. Among them, the revenue of the independent station was 255 million yuan, a year-on-year increase of 368%, accounting for 19.48% of the total revenue. In addition to the number of buyers reaching hundreds of thousands, the per capita consumption amount was as high as 2,209.31 yuan. Compared with the per capita consumption amount of about 1,000 yuan on other online platforms, it is not difficult to understand why Lechuang's independent station business is so popular.

Earlier, Xiang Lehong, chairman of Lechuang Holdings, also said that independent websites must be established. For independent website sellers, from product development, new product promotion to channel expansion, multiple aspects of consideration cannot be ignored.

In addition, another independent website seller, Aopeng, also said that his success is inseparable from his hard work in many aspects, and also has the following secrets:

We design and produce products based on the body shapes, fashion tastes and quality requirements of European and American people.

We maintain long-term cooperation with nearly 50 factories in China and build a flexible supply chain system.

Understand overseas fashion trends and predict hot-selling products with the help of big data.

Shorten the delivery cycle and increase annual inventory turnover rate.

Increase the proportion of independent revenue and reduce inventory accumulation.

Possess a powerful backend system to improve efficiency.

Of course, when operating independent sites and multiple platforms, sellers also need the most important soul assistant, that is, a good ERP. Mabang ERP undoubtedly provides sellers with one-stop service, from orders, product selection, batch publication on the platform, to warehousing and delivery, and multi-dimensional data reports, allowing sellers to worry less and feel more at ease, and the key is that it can also improve work efficiency.

The development of independent websites is in full swing, and the government's support has ignited the desire of sellers to enter independent websites. Recently, the Shenzhen government seems to have listened to the voices of sellers and expressed its encouragement for enterprises to conduct cross-border e-commerce business through independent websites, and to provide a generous subsidy of 2 million yuan for each project. This move undoubtedly appeased the cross-border sellers who were in a state of panic due to Amazon's ban, and also gave them the confidence to enter independent websites.

Amazon earthquakes frequently occur, multi-channel operations become popular

Amazon’s account blocking trend has not stopped since May. Sellers who are well aware of the benefits of multi-channel operations have begun to expand to independent sites and other platforms to avoid following the old path of previous sellers who had to lay off employees or even go bankrupt.

Many big sellers have foresighted multi-channel operations and have achieved remarkable results. As for the independent websites of these big sellers, some of them mainly used the website group strategy in the early stage to distribute goods over a large area, and later they moved to a refined operation mode for long-term development. Take a few well-known big sellers who operate independent websites and third-party platforms together as an example:

Banggood : There are more than 30 omni-channel categories (15 on independent sites), covering more than 500,000 products (more than 400,000 on independent sites). In addition to occupying a place in cities such as North America and Europe, the products also have a certain market in the Middle East and East Africa.

Starlink : focuses on selling categories such as clothing, home furnishings and outdoor items. According to industry sources, its annual sales scale has an average compound growth rate of 300%, and its main revenue comes from independent sites.

Treader : As one of the pioneers of independent websites, it sells more than 50 categories and millions of products. More than a dozen fast fashion brands under it have entered the top 10 sellers rankings on multiple platforms. The sales of its self-built independent website have increased year by year, and the sales have exceeded 1 billion yuan.

In addition, there are many benefits for sellers to operate on multiple platforms:

First, reuse the supply chain to maximize profits. For example, a product may only have a daily sales of 300 yuan on one platform, but if it is sold on multiple platforms and the same supply chain is used, sales can be doubled and costs can be shared, and the seller will get the most profit.

Secondly, it disperses the risk of the platform being closed. I believe many people know the risk of putting all eggs in one basket. For example, if a seller only opens a store on one platform, the risk is like a domino effect, and the chain effect is obvious. Secondly, the platforms compete with each other and have different rules. Once this platform is replaced by other platforms or the store is closed, the seller will face the dilemma of closing the store.

Then, more exposure opportunities will be added. If the online store is well operated, the traffic will undoubtedly increase exponentially, and the purchase conversion rate and repurchase rate will also increase. For sellers, adopting cross-platform operations and using different platforms to attract traffic is also the best solution to help maximize sales.

Finally, attract different customer groups. Each e-commerce platform has its own fixed customer groups. Multi-platform operations are not only about obtaining traffic, but also about obtaining multiple types of customer groups. Sellers need to differentiate their operations based on the characteristics of users on each platform, so that different types of customers can have a deep understanding of each of their brands.

Daily order volume increased 10 times! Mabang is the first choice for efficient multi-platform operations

For sellers with multiple platforms, although multi-channel operation is very attractive, there are also many pain points. To this end, the editor summarizes some problems that sellers need to solve urgently.

First, switching between multiple platforms and multiple site pages results in very low work efficiency; second, cross-platform postings are difficult to manage, and high labor costs are also a problem; finally, manual postings from multiple stores can easily lead to associations, and there is a risk of store closure.

Mabang is undoubtedly the first choice for sellers to operate on multiple platforms, especially independent websites. You should know that Mabang supports nearly 100 e-commerce platforms including Amazon, AliExpress, Shopify, eBay, Lazada, Wish, etc. Its ERP can provide many services for independent website sellers, such as automated order management, hot product selection recommendations, multi-platform batch listings, efficient warehousing and shipping management, and multi-dimensional data reports.

Some independent website sellers felt the same way about MaBang's ERP system and shared their own experiences using MaBang. When the number of orders surged, the original procurement, logistics, and customer service could not meet the existing needs. After testing and replacing multiple ERP systems, they found that the fundamental problem could not be solved until they switched to MaBang.

Through MaBang's ERP system, not only has the seller's purchasing speed increased, but its warehousing and shipping speed has also increased from the initial 3,000 orders per day to the current 30,000 orders per day. The difference is self-evident.

For sellers who want to operate on multiple platforms, a good ERP system will undoubtedly achieve twice the result with half the effort, especially an ERP with multiple functions that truly meets the needs of the majority of sellers. From orders to product selection, to platform batch publishing and warehousing and delivery, Mabang's ERP also provides multi-dimensional data reports, truly covering the needs of every link of the seller. Starting from the user's perspective and returning to user needs, it is undoubtedly the best choice for sellers operating on multiple platforms.

Interested sellers can click the link to read the original article and join Mabang ERP, and enjoy a 30-day free trial!

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