Demand increased by 1554%! Here comes the list of hot items in German sports summer

According to the latest data released by eBay Ads in the "2021 Sports Events Report" , the frequent major sports events held in Europe have had a huge impact on the shopping behavior of German consumers . The demand for televisions and barbecue accessories has increased significantly , among which the demand for electronics and gardening products has grown particularly strongly before sports events .

It is reported that the summer of 2021 is the world of sports . The 32nd Olympic Games in Tokyo in 2020 and the 2020 European Football Championship have both been postponed to this summer , and German sports fans are looking forward to it. These events have provided a huge additional impetus to the demand for sports event products .

To this end, eBay Ads evaluated the sales of related hot-selling products during major sporting events on eBay Germany from April to August 2016 to provide data support for merchants.

Before major football matches, Germans ' demand for football products is particularly high , with German fans' demand for football increasing by about 20% in 2016 and 2018. To cheer for their favorite teams , demand for football decorations increased by 285% and 835% in 2016 and 2018 , respectively, while sales of German flags increased by 149% and 112% in the two years , and cheering trumpets increased by 376% and 421%.

In order to get the perfect viewing experience, fans are increasingly relying on new technology devices. In 2016 and 2018, the sales of smart TVs increased by 64% and 15%, and the sales of portable device headphones increased by 12% and 5%. In addition, more and more fans will choose to replay the game multiple times, and the sales of laptops increased by 163% and 230% in these two years respectively .

In addition, sports fans decorate their gardens before the game and invite friends and family to watch the game together. Therefore, beer ( 2016: +60%, 2018: +174%), snacks (2016: +43%, 2018: +54%) and leisure furniture (2016: +31%, 2018: +41%) have always sold well before the start of sports events .

Furthermore , beer coolers ( 2018: +52%), cooler boxes ( 2018: +47%), awnings (2018: +38%), barbecue pots (2016: +25%), barbecue charcoal (2016: +156%) and barbecue lighters (2018: +16%) are also increasingly in demand for watching outdoor sporting events.

It is worth noting that in the summer of 2016 alone , sales of car flags increased by 1,150% , and sales of football makeup products surged by 1,554 %.

This year, fans will not be able to watch major European Championships or the Olympics in public due to the ongoing COVID-19 pandemic . Matthias Brestrich, head of brand partnerships at eBay Germany , also said: German fans have more reason to plan the perfect sports experience at home or in their garden, which provides additional impetus for the demand for sports supplies in 2021.

To this end, eBay Germany has established a marketing goal for the 2021 Summer of Sports . It plans to survey the real-time shopping behaviors of approximately 20 million active shoppers across Germany to provide merchants with creative advertising solutions . Merchants can take advantage of the fans' high demand for sports event supplies and place targeted advertisements to increase advertising conversion rates and successfully achieve explosive sales in the 2021 sports year .

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Sporting Goods

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