"It can save lives at critical moments"! The number of independent station sellers has reached 200,000

Recently, third-party platforms have been vigorously rectifying, and cross-border sellers have an unprecedentedly strong awareness of diversifying business risks. As the last moat, the popularity of independent sites has rebounded, and sellers say it "can save lives."

At present, the number of independent websites in China has reached 200,000. Big sellers in the industry have successively set up independent websites, and the revenue share of this channel has increased year by year; mid-level sellers have also taken advantage of the situation, and some sellers have achieved $10,000 in the first month of opening a website.

Independent station becomes a "talisman", big sales increase investment

The purge of third-party platforms is still having aftershocks, and cross-border e-commerce practitioners are more vigilant than ever before. Following the fall of the big seller, some sellers have learned from their mistakes: "Amazon is just one of the e-commerce platforms. We still need to keep paying attention to different platforms, develop multiple channels, and establish channel distribution."

Rules and constraints are a "must-have" for third-party platforms , but now they have become the original sin. One seller said frankly that there will always be various constraints when relying on the platform, so it is better to learn about independent stations. Indeed, compared with the thunderstorm on the platform, the independent station at this moment is more like a safe haven.

"Independent websites can save lives. A certain big boss had a lot of goods abandoned by the platform and was on the verge of bankruptcy. He turned things around overnight by relying on independent websites." said a seller in the industry.

The value of independent sites is unquestionable, and it is common for cross-border sellers to rely on third-party platforms. In order to resist risks, increase sales channels and build brands, industry giants such as Anker, Aosen, Zibuyu, BlueString, Baseus, Ecovacs, etc. all have independent sites, and their revenue growth is very optimistic.

In 2018, Zi Buyu established its own website. In the past three years, the revenue of the self-operated website was 22 million, 110 million, and 360 million, respectively, accounting for 1.7%, 7.7%, and 19.1% of the total revenue. The compound annual growth rate of sales GMV was as high as 680.0%.

(Zibuyu's income details /from the prospectus)

At the end of June, Amazon's energy storage sales were strong and Huabao New Energy's IPO was accepted. Last year, Huabao's US and Japanese brand official websites began to accept orders independently, and sales revenue accounted for 7.53% of the main business revenue, becoming a new growth point in B2C business. In the future, Huabao also plans to globalize the brand official website layout.

Independent website giants are also thriving.

In May, SHEIN replaced Amazon as the most downloaded shopping app in the United States that day, and ranked first among iOS shopping apps in 54 countries and first among Android devices in 13 countries. Last year, SHEIN's revenue was nearly $10 billion, with an increase of more than 100% for eight consecutive years, making it the cross-border clothing e-commerce company with the highest sales in China, with more than 20 million annual active users, which is difficult for other sellers in the industry to match.

Small and medium-sized sellers began to build independent websites, and some made $10,000 in the first month

Previously , only sellers with a certain scale or big sellers would set up independent websites. Now a group of small and medium-sized sellers have begun to try , especially this year.

Since the beginning of this year, with the increasing competition among third-party platforms, account blocking and price manipulation have become more and more serious, and platform policies have been tightened across the board. Some sellers have realized that relying solely on third-party platforms is unreliable. After being blocked, everything will be back to zero, and they need to start their own websites as soon as possible. More small and medium-sized sellers on the platforms have begun to consider setting up independent websites.

A seller in the industry said: "Many friends say that independent sites are going to rise. In fact, more and more people around me are indeed setting up independent sites." Another seller said: "The most important thing in the second half of this year is to set up an independent site."

Some of the sellers who have set up independent websites have already started business. One seller shared his achievements: "I opened an independent website at the end of May this year, and made about $10,000 in the first month. I didn't lose money!"

Compared with Jihong Shares, which sells 50,000 orders a day on its independent website, small and medium-sized sellers who previously operated independent websites have also achieved gratifying results. A seller who entered the independent website with $5,000 now receives dozens of orders a day and earns an average of more than $1,000.

A seller shared : “Orders from third-party platforms have been sluggish recently, and only independent websites give people hope.”

For different sellers, the purpose of establishing an independent website is different. Some people think it is a way out, using the independent website to clean up the unsold inventory on third-party platforms. Some people think it is a new way, because the independent website can thoroughly understand the customer's demand for products and test the repurchase cycle, which is most suitable for creating private domain traffic and establishing one's own brand.

The number of independent websites in China has reached 200,000

The number of sellers entering the market continues to increase, and the rapid development of independent sites has attracted attention.

At present, cross-border e-commerce is a new form of foreign trade with the fastest development speed and the greatest potential. Three new trends in the field of foreign trade have become a consensus in the industry, and the rapid development of independent websites is one of them.

The reason is not difficult to guess. With the booming development of the cross-border e-commerce industry and the growing strength of cross-border e-commerce entities, in order to enhance independence and voice, independent websites, that is, websites built by enterprises themselves with independent domain names and used to carry out e-commerce business, have gradually become popular in the industry. It is estimated that the number of independent websites in China has reached about 200,000.

Sellers have reflected that independent sites have obvious advantages over third-party platforms: the continuous emergence of professional website building platforms has reduced the operating costs of independent sites; sellers can grasp traffic data and make precise deliveries to increase purchase and repurchase rates; and at the same time enhance brand value.

How can independent website sellers achieve exponential growth in customer acquisition and conversions ?

Although setting up an independent website has its benefits, there are also problems that need to be solved, such as code technology issues, operational issues, promotion and sales issues, quality and price issues when purchasing goods, logistics and distribution issues, etc.

Think about how to solve various problems first, and then start to plan an independent website. Sellers must remember not to follow the trend blindly.

Unlike third-party platforms that can quickly promote a product, more excellent independent websites focus on a specific category, slowly polish and accumulate customers, and build private domain traffic. A seller said that regarding independent website operations, domestic lottery and other gameplay methods are not very useful. After a round of research, users only accepted two marketing methods: one is **% off, and the other is **coupon.

In fact, independent website marketing sellers need to be more refined. Taking advertising as an example, Tian Haolin, CEO of Suzhou PayPal Information Technology, shared his experience: To improve the effect of advertising, first install Facebook's advertising analysis tool; second, quickly analyze the effect of each advertisement and adjust it in time; third, find an advertisement position with the best effect; fourth, constantly update the advertising materials. Remember to always use conversion as the optimization goal.

To achieve good traffic generation and quickly increase sales, independent website sellers need to do more than just advertising. How to increase customer acquisition and conversion rates exponentially and enter the independent website era one step ahead of others? Sellers can join Facebook's overseas expansion plan and enjoy multiple benefits.

In cooperation with Facebook Overseas Marketing, E-En has held a number of private salon events across the country. The Xiamen event on July 23 will exclusively share more practical tips for independent sites. Please scan the QR code below to sign up and learn from the experts on site.

Independent station, third-party platform, seller