Amazon's advertising rates continue to rise across all sites, and US e-commerce is expected to grow by 18% in 2021

Amazon advertising rates continue to rise across all sites  

According to Marketplace Pulse, the average CPC for Amazon ads in the US is currently $1.2, up 30% from $0.93 at the beginning of this year and up more than 50% year-on-year. This is because the demand for ads on Amazon is growing faster than the ad inventory inside and outside Amazon, which has pushed up ad prices.

US e-commerce is expected to grow by 18% in 2021

According to eMarket, US e-commerce sales will grow by 17.9% in 2021 (higher than the 13.7% forecast in January 2021) to reach US$933.3 billion. This will increase the share of US e-commerce sales in its total retail sales from 14.0% last year to 15.3%, and is expected to exceed 20% in 2024.

According to eMarket research, total retail sales in the United States will increase by 7.9% in 2021 to $6.083 trillion, exceeding $6 trillion for the first time. The two fastest-growing categories are apparel accessories (up 28.7%) and home furnishings (up 11.4%). Since online sales account for about one-third of the total sales of these two categories, they will also help drive the growth of the overall e-commerce market.

Prime Day 2021 is expected to be Amazon's biggest yet

According to eMarket's forecast, Prime Day 2021 will be Amazon's largest to date, with record sales. eMarket said that Amazon's 2021 Prime Day event will kick off on June 21, and sales of the event are expected to reach around $12 billion, breaking last year's sales record of nearly $10 billion.

But the pace of growth has slowed, with Prime Day expected to grow around 19% this year , or about $2 billion more than last year.

China's cross-border e-commerce is developing rapidly , with imports and exports reaching 419.5 billion yuan in the first quarter

On June 10, at a regular press conference held by the Ministry of Commerce, in response to questions from the media about the development of cross-border e-commerce, Ministry of Commerce spokesperson Gao Feng said that according to statistics from China Customs, China's cross-border e-commerce imports and exports reached 419.5 billion yuan in the first quarter of this year, a year-on-year increase of 46.5%. While China's cross-border e-commerce is developing rapidly, there is also a shortage of international digital trade talents .

Indian fashion e-commerce market report: children's clothing orders increased by 300%

According to the "India Fashion E-commerce Report" released by the SaaS platform, India's online fashion market will continue to grow by 51% in fiscal year 21, making it the market with the highest e-commerce order volume in India. Among them, the order volume of children's clothing increased by more than 300% last year.

The report found that in 2020, orders from second-tier cities grew by as much as 118%, while orders from third- and fourth-tier cities grew by as much as 192%. In addition, children's clothing orders grew by more than 300% last year, with the market share rising from 3% last year to 28% now. Women's clothing continues to occupy the majority of the Indian fashion e-commerce market, with a current market share of 50%, and orders this year have increased by 30% year-on-year.

33% of Spaniards will shop on Amazon Prime Day 2021

Amazon's Prime Day in Spain will also be held from June 21 to 22. According to the "Amazon Prime Day Shopping Report" released by the research organization Finder, 33% of Spanish consumers, or about 12.7 million people, will buy Prime Day products on Amazon.

The survey shows that 14 % of Spaniards plan to buy products or services from Amazon during Prime Day. In addition, 11% plan to buy Amazon technology products such as Kindle readers or Echo smart speakers, and 4% plan to buy services such as Amazon Prime Video. At the same time, demand for leisure home and personal care products in Spain will rise.

eBay launches eBay-Sofortversand shipping service in Germany

eBay has partnered with FIEGE, a leading European logistics company, to launch a same-day pickup service in Berlin and Dresden, Germany. The new service is called "eBay-Sofortversand" by FIEGE and will be further expanded in Germany in the coming months. It is reported that eBay-Sofortversand is not only open to eBay dealers, but can also connect to channels such as Amazon, Etsy or your own online store.

"eBay-Sofortversand" can provide convenient goods delivery, flexible, safe and fast transportation services, which will help dealers focus on their core sales business.

South Korean IT giant Kakao officially enters the e-commerce market

It is reported that South Korean IT giant Kakao will officially enter the e-commerce market from the second half of the year with open strategies such as "zero commission" and "self-built mall". There are also reports that Kakao is contacting some manufacturers and is preparing to officially launch the e-commerce platform Kakao Store next month. It is understood that Kakao is a free chat software known as the "national SNS". In 2020, the sales of Kakao Talk advertising and gift-giving and other call services reached 1.11 trillion won, a year-on-year increase of 72%.

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