Amazon Prime Day 2021 will be held worldwide on June 21-22

Amazon announced today that Amazon Prime Day will be held globally on June 21 and 22. This year's Prime Day event will cover 20 Amazon global sites, including Amazon in the United States, the United Kingdom, the United Arab Emirates , Turkey, Spain, Singapore, Saudi Arabia, Portugal, the Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria and Australia. During the event, global third-party sellers on Amazon will bring more than one million great discounts to Prime members around the world .

Since 2015, Amazon Prime Day has not only become a shopping carnival for consumers around the world, but also provides third-party sellers, including small and medium-sized enterprises, with a rare opportunity to grow their business, increase sales and promote their brands. Amazon's more than 200 million Prime members around the world are looking forward to the super value discounts during the Prime Day. In addition, sellers participating in Prime Day activities break new sales records every year. Last year's Prime Day alone, global third-party sellers' sales exceeded US$3.5 billion.

Cindy Tai , Amazon's global vice president and executive president of Amazon Global Selling Asia Pacific , said: "Amazon Prime Day has become an important opportunity for Chinese sellers to improve sales, build brand awareness and further expand overseas business. Chinese sellers have achieved outstanding results on Prime Day every year . We look forward to seeing more brands from Chinese sellers shine on this year's Amazon Prime Day."

Currently, there are more than 1.9 million third-party sellers selling on Amazon , accounting for nearly 60% of Amazon's retail sales . In 2019 and 2020 , Amazon invested more than $ 30 billion in logistics, tools, services, projects, and talent to help third-party sellers around the world conduct their business. In 2020 , Amazon has launched more than 250 free tools and services to help sellers grow their business on Amazon. Amazon also recently announced the addition of 75,000 new jobs in its operations centers and logistics distribution network to ensure delivery time during the peak season.

Peter , the head of cross-border e-commerce at Ecovacs, a pioneering household service robot brand from China, said: "Amazon Prime Day is a promotional event that global cross-border sellers look forward to and value. It is also an opportunity for sellers to provide high-quality products and services to more than 200 million Amazon Prime members worldwide, and to promote and promote their brands. In last year's Prime member promotion, traffic, conversion rate and order volume all showed a significant increase compared to normal days. This year, in addition to the layout of sites such as the United States, Europe and Japan, Ecovacs also participated in Prime Member Day activities in new sites such as the UAE, Saudi Arabia and Australia. Ecovacs has made full preparations for the upcoming event and looks forward to achieving even more brilliant results in each site."

Linda, senior vice president of Humboldt Technologies, which focuses on the sports and health field, said: "Every year's Prime Day is a good opportunity for sellers to enhance their brand influence and visibility. During Prime Day, the shopping festival atmosphere and promotions of various products on Amazon make users' purchasing activity far more active than usual, bringing a large number of order conversions, promoting performance growth, and greatly increasing brand exposure. During last year's Prime Day, Humboldt's sales performance exceeded 8 times that of normal days, and sales of many products reached 10,000 pieces. We are working hard to make full preparations for this year's Prime Day, including preparing inventory and participating in promotional activities such as flash sales and exclusive discounts. This year's Prime Day, we expect sales performance to exceed 10 times that of normal days, and the number of products with sales of more than 10,000 will double."

Michael, the head of overseas online at Mobvoi, an artificial intelligence company focusing on voice interaction and the integration of software and hardware, said: " Prime Day has a significant impact on our overall sales. In the past three years of Prime Day , our store traffic and conversion rate have increased significantly. Prime Day has become a crucial part of our business growth and the realization of our annual goals. Despite the impact of the epidemic last year, we still achieved a 45- fold increase in daily sales on Prime Day . This year, based on the situation of products at each site, we have submitted activities such as store treasures, Prime member exclusive discounts, flash sales and coupons, and prepared inventory in advance, and increased advertising promotion on and off the site, hoping to achieve greater success during Prime Day. "

Mr. Chen, CEO of Kuke Intelligent Technology, said: "Prime Day is the peak traffic period of Amazon in the first half of the year. For Amazon sellers, Prime Day can help them achieve better performance growth, and at the same time, they can take this opportunity to increase their brand exposure and accelerate global brand penetration. Last year , we achieved a sales growth of more than 20 times on Prime Day. This year, we made early arrangements and prepared inventory for various activities on Prime Day. We also hope to take this opportunity to set a new record and let more overseas users enjoy the convenience of life brought by smart home products. We hope that all Amazon sellers can achieve breakthroughs and growth from the Prime Day event and set new records!"