Meituan Cross-border is here! Cross-border import projects may be launched in May

According to Meituan’s medical investment information, the investment method is almost the same as Douyin’s early cross-border investment. Merchants need to fill out an application form, and the platform will evaluate their strength before inviting them to settle in.

According to the information currently known, merchants need to fill in the brand and product category in the survey form, and also need to fill in the city where the cross-border bonded warehouse is located. This may help Meituan Cross-border choose bonded warehouse cooperation cities.

In fact, Meituan had shown signs of wanting to do cross-border business earlier. The background food and drug regulatory website showed that Meituan was willing to join the background cross-border medical pilot.

Information shows that this time Meituan’s cross-border business is mainly followed by Meituan Pharmacy. As an important traffic entrance of Meituan, its current merchant categories are mainly health products and OTC. Meituan’s current layout in the field of medical and health care is progressing steadily. It already has products such as Meituan Medical Beauty, Meituan Medicine Purchase, Meituan Medical Care and Baishou Health. Although it started later than Baidu, JD.com, Alibaba, Tencent and Byte Xiaohe Medical, it is not inferior in terms of the scale of coverage.

Due to the impact of the epidemic, medicine delivery and online medical consultation have made great progress, and the online medical and health field has grown rapidly. Meituan has also benefited from the dividends of the epidemic in the medical and health field. Among them, Meituan Medical Beauty and Meituan Medicine Purchase have rapidly developed into the two major pillars of Meituan's medical and health service business.

Meituan released its third-quarter 2020 financial report showing that Meituan's flash purchase has further highlighted the demand for drug consumption, with drug orders in a single quarter more than tripling year-on-year. By the end of the third quarter, there were nearly 100,000 pharmacies on Meituan's drug purchasing platform .

As one of the important livelihood issues, healthcare is an important consumption that the general public cannot avoid, and it is a piece of fat meat that Internet giants are eyeing. Previously, Amazon announced that its online medical service "Amazon Health" will be expanded to the entire United States. But in fact, Amazon has been trying to make a breakthrough in the medical field since 2017, but so far there has been no improvement. Only the US online medical consultation company Teladoc's stock price fell 8%.

In China, Internet giants such as Alibaba and JD.com have also entered the market and have been making frequent moves in the past six months, trying to use the epidemic as an opportunity to break a gap in the medical and health field. Alibaba Health and JD.com Health have already begun to lay out cross-border health products OTC related to medicine, becoming the first two companies in Beijing's cross-border medicine pilot.

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