Amazon's third review "massacre"! Almost all of these accounts were suspended, and a group of sellers fell silently...

The impact of the last account cleanup has not yet subsided, and a new round of account cleansing has hit again. This time, the "massacre" is once again directed at purchased accounts. Many sellers' real information appeals were rejected by Amazon in seconds. Under the heavy pressure, some sellers have given up resistance and are waiting for the day of natural death.

Doing business on Amazon is risky, and you need to be cautious when buying and selling accounts. According to industry insider information revealed by a service provider, the account you bought may have been resold many times by the service provider. As long as Amazon scans the account, it means that your store has long been in Amazon's risky store database, and it is only a matter of time before you get screwed.

At present, I see many sellers asking for help: What should I do to pass the second review? I have collected a list of the best strategies for passing account review. Sellers in need can take a closer look.

Amazon account cleanup follow-up: Why sellers' real information appeals were also rejected

It has been several days since the 4.2 sweep, and a large number of sellers chosen by fate are still in a depressed mood to this day. It is understood that in this sweep, many sellers’ appeals were rejected by the platform in seconds.

Seller A: I was scammed as well as on 4.2. I have submitted twice in the past two days, but received the same response of "no approval". Does anyone have any experience?

Seller B: I just submitted my electricity bill today. Amazon responded: We reviewed the recently provided documents, but the information is not sufficient , so we are unable to reactivate your seller account at this time. We are unable to verify your account.

Seller C: My application was rejected immediately the first time, but I received no response after my second submission. What’s going on?

Seller D: I submitted a broadband bill, but it was rejected because the materials were insufficient. But I have real water and electricity bills and real broadband!

Not only did the sellers say that this appeal was extremely difficult, even the omnipotent service providers were helpless in the face of this situation. It is understood that many service providers said that the second-instance approval rate in North America is very low, and they cannot guarantee that they can help the appeal be passed.

A service provider explained in detail that what North America lacks the most is sellers, so the second review is more like an audit by the auditor based on his mood, and the authenticity of the bill is not a criterion for passing. Amazon only needs to scan the number, which means that your store has been in Amazon's risky store database for a long time, and it is only a matter of time before they get involved with you .

Some industry insiders also said that Amazon has been scanning accounts recently. One type of link is a purchased link . This type of link is usually registered by multiple people and discovered by Amazon. Another type of link is that the first review triggers the second review, and the second review triggers the third review. This situation has nothing to do with whether the link is purchased or not. The link for investment promotion will also be like this. In other words, Amazon is regularly cleaning up sellers, and there is no reason to explain.

It is understood that Amazon now strictly controls the pass rate. The information submitted for the second review is rejected immediately because the reviewer may not even look at it . Sellers may wish to wait for a while until the internal control is relaxed before taking the next step.

A large number of seller accounts were reviewed for the third time, and the sellers called for the company to be dissolved on the spot

From the feedback provided by the affected sellers, it can be seen that many sellers were directly reviewed for the third time.

One seller said that he had a store that was linked to a merchant in August last year. It was easy to open the store, and then it went through the second review, which was automatically passed after 3 months. Who knew that it would come back for the third review on April 2. Another seller also said that he had passed the second review once, and now he has come for the "third review". Who knows if there will be a so-called fourth review or fifth review.

One seller shut down 14 accounts in one night and said that Amazon didn't want people to do business anymore.

In addition to the above emails, there are sellers who recently received video verification emails. The seller said: "In this large-scale sweep of Amazon accounts, a total of 10 accounts in our company received emails saying that video verification is required. These are all purchased stores, and video verification is still required. It is really helpless..."

One service provider said: “ This time, the Amazon “massacre” involved almost all accounts on North American sites, and most of those scanned were Chinese accounts. U.S. corporate accounts were basically unscathed. ”

Under the wave of account purges, many sellers have fallen silently, and some sellers have directly given up their appeals, cleared their inventory and prepared to change their careers.

A group of miserable small and medium-sized sellers on Amazon are going through another hard time.

The account you bought may have been resold many times by the service provider.

The current situation that it is too difficult to register an account has fueled the "selling accounts, selling information" market. However, where there is profit, there is intrigue. Sellers want to buy accounts to save the trouble of the registration process, but they don't realize that this move will create greater hidden dangers for subsequent operations.

According to a service provider who used to be engaged in buying and selling accounts, the risk of purchasing accounts exists at any time. 99% of the service provider information for registration is purchased on the black market. The most common situation is that black-eating-black is driven by profit. The information purchased frequently is N-hand goods . The result of selling this kind of information that is illegal from the source to the seller can be imagined. Association and account suspension can make the seller's "products turn into a pile of dead inventory in seconds."

The editor saw a bloody case caused by buying an account two days ago: 5 data associated with the purchased account were frozen a few days ago... When encountering this kind of problem, if the service provider gave the problematic account and provided after-sales service, it would be fine; if there is no after-sales service or the seller is directly blocked after receiving the money, the seller can only bear the bitter consequences alone.

Where did the service provider get so many accounts?

Rumor has it that some Putian people who want to make money by thieves do this: they ask the elderly in the village to take photos holding their ID cards, and then they will give them a bag of rice or a barrel of oil as a reward.

There are also rumors that some companies will give money directly, ranging from 200 to 300 yuan for registration.

Of course, in this era of naked information, some people’s identity information has been used to register accounts without their knowledge. It is understood that recently a person went to Shenzhen to report to Amazon because someone had used his ID to register an Amazon seller account. He only realized that he had passively become an Amazon seller after being found by the seller who copied his sales .

What to do after the account is blocked in the second review?

Buying an account is full of risks, and self-registration is equally difficult? In fact, as long as the seller's information is true and meets the requirements, it will not be blocked again and again.

Recently, sellers have been tortured by the second review. Many sellers have been rejected after appealing, and some sellers have been told that their information is incomplete. So how can they pass the review smoothly? Amazon Global Selling has also published relevant strategies before ↓

1. After submitting the "second instance" appeal materials, I received an email from Amazon informing me that the materials are incomplete. What should I do?

It is recommended to prepare more detailed information, such as : utility bills for water, electricity, gas and other public utilities for three consecutive months, or other information that can assist in proving that the actual office address is consistent with the backend address .

2. What should I do if the second-instance appeal on the European site is rejected?

If you receive a reply that your appeal is rejected in the second review , you can click "Submit more information" in the same location in the background to make a second appeal, and attach documents that can prove the qualifications of the company and the primary contact/beneficiary (for example: business license, legal person ID card, legal person bill, etc.) .

3. Is there a time limit for submitting the qualification review documents required by Seller Central ?

Please refer to the submission time requirements in the notification email from the review team received by the seller's account . If there is no time limit mentioned in the notification email, you can submit the documents directly after they are prepared . It is recommended to provide them as early as possible to avoid affecting the account review time.

In addition, Amazon has certain requirements for the information that sellers submit during the appeal process. Amazon Global Selling has also announced the precautions for submitting appeal information, as shown in the figure below ↓

Dear sellers, after receiving the second review email, please prepare real information, do not photoshop the pictures, and do not waste the opportunity to appeal...

Amazon

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