Avito, a Russian classifieds website, conducted a survey on this situation. According to the searches of website users, the number of ads, prices and changes in product demand, it was found that the demand for men's and women's coats increased by about 39%. Among them, the most popular women's clothing in this spring is the coat, while the most popular men's clothing is the leather jacket.
Russian women's favorite classic spring coat
In the past two weeks, demand for women's coats has increased by 39% compared with the same period last year . The average price of such products this year is around 2,000 rubles (about 178 yuan), up 25% from last year. At the same time, the number of related sales advertisements has increased by 27%.
The analysis found that Russian women are 16% more likely to choose a classic coat (пальто) this year than in previous years. This coat is both beautiful and warm, and is very suitable for wearing in Russia's lower spring temperatures. According to Avito data, the average price of a spring coat is 1,500 rubles (about 134 yuan), which is not much different from previous years.
This spring, Russian women's interest in leather jackets (кожаная куртка) increased by 18% compared to last year. The average price of women's leather jackets on Avito is 2,500 rubles (about 223 yuan), which is about 25% more expensive than the same period last year.
In addition, parkas (парка), windbreakers (плащ), and jackets (ветровка) are also very popular among Russian women. The number of advertisements for these products on Avito increased by 40%, 11%, and 15%, respectively.
Best Selling Men's Leather Jackets
In terms of men's coats, Avito data shows that Russian men's demand for men's coats has also increased by 39% compared with last year. The average selling price of the products is 2,500 rubles (about 223 yuan), which is 25% more expensive than last year.
The most popular item is the leather jacket (кожаная куртка) . Leather jackets are good at keeping out the cold and look handsome, making them the first choice for many Russian men. Compared with last year, the demand for leather jackets among Russian men has increased by 26%. The average price of a men's leather jacket is twice as expensive as a women's leather jacket, reaching 5,000 rubles (about 446 yuan). At the same time, the number of advertisements for men's leather jackets on Avito has increased by 22%.
The second most popular item is jackets (ветровка) , with a 20% increase in demand. Jackets are simple and neat in design, sporty, and also have a certain wind resistance function. The average price of men's jackets is 1,350 rubles (about 120 yuan), up 35% from last year.
In addition, coats (paloto), baseball jackets (bomber) and denim jackets (denim jackets) are also popular among Russian men. Russia |
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