Amazon is popular! I heard that everyone who started it made a lot of money, and all the people from 985 and 211 universities came.

In the past two years, Amazon has become more and more popular among the masses, and is now popular again. It is said that those who work for Amazon have made a lot of money, and employees of central enterprises, lawyers, and foreign companies all want to join the game; at the same time, a large number of highly educated people from 985, 211 and overseas returnees have joined the current round of recruitment wars, and the "college degree" threshold for the cross-border e-commerce industry seems to be shaky...

It’s so popular! Employees of state-owned enterprises, lawyers, etc. all want to be Amazon

It is no exaggeration to describe the cross-border e-commerce industry as "changing with each passing day". The rapid development of Amazon in recent years has brought obvious benefits to domestic cross-border sellers, and the status of Amazon sellers has also risen. A seller gave a very vivid example:

Before ——"I'm doing cross-border e-commerce." "Oh, what kind of business?"

Now - "I'm working as an Amazon..." "WC, come on, add me on WeChat, I'll meet you for tea someday."

Last year, the news that “All the houses in Shenzhen Bay One were snapped up by Amazon sellers” spread like wildfire and dominated the internet. Not only were people outside the industry stunned, but people in the industry also felt that they had a new understanding of the industry. More and more people around them sought advice from Amazon sellers, directly or shyly expressing their desire to do Amazon. In the words of sellers, “on average, one person comes every week and says he wants to do Amazon.” This feeling is too real, and many sellers said that this is their own experience.

How popular is Amazon now? One phenomenon is that people from all walks of life are moving towards this platform. A seller said that a young sister resigned from a central enterprise to work on Amazon, hoping to witness the birth of a big seller.

Another seller said that a friend of his worked in a "foreign company that provides retirement benefits" and his side job was Amazon. During the pandemic last year, his workload doubled and he was exhausted. However, he made 500,000 yuan from his side job, which was no less than his main job. So he decided to quit his job and focus on Amazon. Since the second half of last year, some suppliers could not help but start to enter Amazon after seeing the surge in orders from their customers.

In addition to making money as a main job, some people think Amazon would be a good side job option.

One seller said: "A lawyer friend of mine said this year that he wanted to start this business as a side job." Another seller also recounted a similar experience: "The couple next door are in the chip and electronic components business. Their business was also good in 2020. They were the type that could make 1 million yuan by stockpiling 1 million yuan of goods. They came to chat last night and said they wanted to learn about Amazon... I heard that those who do business on Amazon have made a lot of money. Their current business requires frequent visits to customers, and there are too many drinking and dining parties. They thought that Amazon only requires facing the computer. Anyway, they now have houses, cars and degrees..."

Many Amazon practitioners were amused by this statement. The biggest misunderstanding of Amazon among outsiders is that they can easily make money by looking at the computer. The sellers’ psychological activities: getting up early and going to bed late every day, taking the computer with them 24 hours a day, thinking that no emails with performance complaints are good news, and wishing that the goods can be put on the shelves normally, but never seeing money in the account, and either restocking or on the way to restock, can this be called easy money?

After several years of development, Amazon is no longer at a stage where novices can easily make profits. If an inexperienced outsider rushes into the market, he may pay a high price.

One netizen said that he spent 4,500 yuan to find someone to apply for an Amazon store, but he had no idea that he could find a business manager to apply for it for free or register it himself. Similar examples abound.

An old seller said that it is not difficult to get orders on Amazon, but it is difficult to make a profit. There are many people who do not make money even if they get hundreds or thousands of orders a day. It is not easy to make money on Amazon. Most small sellers lose money at the beginning. If you can make a profit in the first month, congratulations, you are very lucky! Amazon is not about getting rich overnight. We must be mentally prepared, work hard, fight a protracted war, and make profits as soon as possible.

Highly educated people are pouring into the industry, and 985 and 211 universities are the most popular candidates this year

Seeing that some people have made money on Amazon, or that friends of their friends have joined the game, many friends are eager to join, including some graduates from 985 and 211 universities.

An industry insider said that many of the company's new colleagues this year have master's degrees and graduated from well-known 985 universities. Another person also shared that this year, some returnees, 985 and 211 graduates have joined Amazon, knowing that this industry is profitable.

Some "clear-headed people" bluntly said: "Some people go to work just to learn, and when they have learned enough, they will change jobs or work on their own."

With the entry of some top students, the recruitment popularity and remuneration for cross-border e-commerce operations, especially Amazon operations, have soared this year.

A Shenzhen e-commerce company that specializes in high-quality products, mainly operates in Amazon's European and American markets. The salary levels given in Amazon's operations recruitment are: basic salary of 10k-12k + commission + bonus for those with more than three years of operations experience in the European site ; basic salary of 15k-20k + commission + bonus for team leaders with more than one year of team management experience in the US site.

Another Shenzhen cross-border e-commerce company wrote in its recruitment: More than one year of experience working in the boutique model, experience and ability to create independent hot-selling products, English level 4 or above, Japanese N2 or above, full-time college degree or above, basic salary of 10K - 15K, commission gross profit starting from 5 percentage points.

Some industry insiders reported that Amazon's operations recruitment was indeed hot this year, so many companies offered higher salaries when recruiting. Some college graduates also have higher salary requirements, with a base salary of 5,000 yuan for fresh graduates and at least 8,000 yuan for experienced graduates. In addition to the base salary, commission is the focus. One operator said that he received 120,000 yuan in commission per month during the peak season, and another operator shared that he received more than 500,000 yuan in commission per year.

As more talents enter the field, the recruitment threshold for operations also increases.

According to the sellers, the recruitment requirements for Amazon operations in the past few years were mostly high school education and some basic English skills; now when recruiting operations, most companies require a college degree or above and an English proficiency level of CET-4 or above.

It has to be said that the educational requirements for entering cross-border e-commerce and Amazon have been raised, and more companies are offering high commission salary standards, so not everyone can make money.

Chinese sellers now account for 75% of new Amazon sellers

Based on information disclosed by Amazon, Marketplace Pulse estimates that third-party sellers on the Amazon marketplace sold $300 billion worth of goods in 2020, a staggering net increase of $100 billion since 2019. The gross merchandise volume (GMV) of Amazon itself and the marketplace is close to $490 billion.

In 2020, helped by the coronavirus pandemic, Amazon gained an advantage and has become the default shopping engine for many American shoppers, not just its nearly 200 million Prime members.

If Amazon maintains at least 25% growth in 2021, it will reach $600 billion in GMV.

As Amazon grows, the number of its third-party sellers is also increasing. According to Amazon statistics, in 2020 alone , 655,000 new sellers joined Amazon, of which a staggering number were from China.

In January 2019, Chinese sellers accounted for 41% of new sellers; in January 2020, Chinese sellers accounted for 47% of new sellers. According to the latest data from Marketplace Pulse, in January this year, Chinese sellers accounted for 75% of new Amazon sellers, a significant increase from 47% in 2020. Although this has not yet affected GMV market share, this trend has been accelerating for many years.

Amazon, make money, get in