Sales reached 4 billion pounds! The UK game industry ushered in a spurt of growth in 2020

In recent years, the gaming industry has developed rapidly, and is especially popular among young people. Many game enthusiasts often joke: "There is nothing that can't be solved by playing a game, if there is, then play two games."

During the epidemic , boring home life must be accompanied by games. Even some people who have never played games could not bear the "emptiness and loneliness" and started their own gaming journey. Driven by the epidemic, the gaming industry ushered in a big explosion.

Sales exceed £4 billion, UK game market has unlimited potential

The British game industry has always been in a leading position and has gradually become a major pillar industry that cannot be ignored in the UK. It is reported that the value of the British game market in 2019 has reached 5.7 billion pounds, setting a record.

The long-term lockdown caused by the epidemic has brought growth momentum to the British gaming industry, and the British gaming industry has ushered in a period of explosive growth.

At present, the total output value of the UK game industry accounts for more than half of the entire UK entertainment market, and the game market share ranks second in Europe.

According to the report of the UK ERA, the total sales of the UK game market exceeded 4 billion pounds in 2020 , with an increase of 4.6% and 16.3% in physical and online (digital) respectively. It can be seen that the digital game field must have accounted for the largest share of the UK game market in 2020.

Data shows that the overall market share of digital games has reached 3.6 billion pounds, among which the hottest developments include digital game downloads, subscription services, DLC , etc. Digital games have gradually become the highlight of the game industry, and the development prospects are very broad.

In 2020, the UK's game series products also saw explosive growth, with many hot-selling categories. Last year, the UK's game console sales reached 3.16 million, a year-on-year increase of 29.4%, and the sales of accessories such as controllers and headphones exceeded 9.6 million. All major e-commerce platforms have seen explosive sales of related categories.

Performance of many British game companies soared

The explosion of the British game industry is of course inseparable from the efforts of major British game companies. Last year, many British game companies saw a surge in performance.

In January of this year , Jagex, the largest online video game developer in the UK, was acquired by Carlyle, one of the largest investment companies in the United States, which shows how valuable it is.

As a leader in the British gaming industry, Jagex not only has a huge domestic fan base, but also attracts a large number of foreign game enthusiasts. It is reported that during the 2020 epidemic, the number of subscribers to Jagex's well-known game RuneScape set a new record, and more than half of the players were in the United States .

It is reported that RuneScape currently has more than 250 million registered users around the world. Due to the popularity of the game, Jagex also earned 111 million pounds in profits.

Another British gaming company, Sumo Group, also benefited greatly during the epidemic , with a significant increase in sales and revenue. In March 2020 , Sumo Group achieved 71% of its expected profits .

In 2020, the British gaming industry not only achieved explosive growth, but also brought joy to many game enthusiasts.

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