How to save those sellers who are driven crazy by “follow-selling”?

Amazon's copycat sales are rampant. How can smart sellers catch up with copycat sales?

The term "follow selling" makes many sellers shudder, especially when product sales are good, follow selling will follow.

With the official permission of Amazon , this kind of follow-selling behavior is common. Even some sellers have registered their brands, but still cannot escape the fate of being copied.

What is follow-selling?

Follow-selling is a unique form of sales on the Amazon platform , which is to sell the same product under the product page created by others . The reason for its early launch was to complement sellers, use "follow-selling" to attract traffic to the Amazon platform, and also to encourage sellers to build their own brands .

Hijacking is essentially sharing listings . Hijackers only need to fill in the price, S KU, and inventory quantity to benefit from the listing.

How does follow-selling work ( please do not imitate )?

The follow-up sellers usually target sellers who have no brand record . They have a set of standardized processes: first find sellers who have no brand record, observe the sellers' sales , and if the sales are good, they will take action.

First, they will ask the seller to ship the goods, and when the goods are about to arrive, they will make a three-in-one complaint to the seller - second-hand goods, counterfeit goods, and false delivery .

Force the seller to remove the product, then deprive the seller of the right to edit the listing , and finally the follower can directly take over the seller's listing.

This move is really ruthless and hard to guard against. If the seller is not well prepared to deal with this kind of follow-selling, then he can only accept it.

How to avoid being copied by others?

1. Create a listing and register your own brand

Sellers need to have their own brand, which is generally a registered US trademark . It is said that it can be found on the US patent website after seven days , and then the brand is registered on the Amazon platform .

In this case, if there are sellers who follow the sale, they can file a complaint on Amazon . Serious follow-selling may result in the account being blocked .

2. Additional gifts

Sellers can add a related small product on the listing page they created , which is not expensive but very practical, or a relatively special product .

If some followers are unable to give out such gifts, they may give up in order to avoid being copied .

3. Modify listings from time to time

Being copied by others usually means that the seller’s listing is very good, which will attract many copycats . In this case, the seller needs to work harder and frequently modify the listing and giveaways .

Most people who follow others’ sales to save time and effort will back down when faced with such a situation. Relatively speaking, this method can also prevent others from following your sales.

In short, the four steps to prevent copycat sales are:

Customized unique products

Develop unique sources of goods

Has a unique packaging

Trademark registration and brand filing

Amazon's rampant copycat behavior has made sellers furious but unable to eradicate it. In sharp contrast, the independent sites that flourished last year have advantages such as avoiding regulatory constraints and mastering core data , which have made a large number of platform sellers eager to try.

Many big sellers have already made preparations. While doing business on Amazon, they are also expanding outward to build independent websites . On the one hand, they can reduce the impact of platform policy restrictions , and on the other hand, they can build and promote their own brands and efficiently attract traffic inside and outside the website at a low cost .

However, many sellers only found out that the road to independent website is far from as easy as they imagined after they actually started. After getting used to the platform operation mode, sellers often don’t know how to start when faced with a series of tasks such as website building, product selection, promotion and traffic diversion.

The following Amazon to independent station traffic assistant can achieve 1 minute of website building, intelligent testing, and efficient operation. Scan the QR code below to contact customer service to get this tool↓

There are always new tricks for following sales, so sellers should still do a good job of brand registration and independent website operation . After all, following sales will never be eliminated . As long as Amazon's policy exists, following sales will not disappear, but will only shift.

Amazon

Follow the sale

Independent website