What is C2C? C2C Review, Features

C2C is a professional term for e-commerce, which means e-commerce between individuals. C refers to consumers. Since the English word for consumers is Customer, it is abbreviated as C. Since the pronunciation of 2 in English is the same as to, C to C is abbreviated as C2C, which means Customer to Customer. For example, a consumer has a computer and sells it to another consumer through the Internet. This type of transaction is called C2C e-commerce.

background

On December 25, 2009, according to the "2010 China E-commerce 100 CEO Survey Report" released by the China E-commerce Research Center, 66 of the 100 CEOs surveyed said that B2C will replace C2C as the trend of online shopping in the future. Most CEOs believe that compared with C2C individual sellers, B2C is professional, and providing professional services and accepting professionalism is the future development trend of online shopping. The China E-commerce Research Center believes that C2C shopping often has many problems such as reputation, quality and after-sales service, which to a certain extent dispels the desire of users to shop. B2C online malls save more intermediate links, can truly achieve both high-quality and low-priced products, and have after-sales guarantees, cater to consumers' online shopping needs and dispel their concerns. With the gradual development and maturity of online shopping, B2C has gradually been valued by major companies.

Business Model

1. E-commerce model for intangible products and services.

Online subscription model, pay-per-view model, advertising-supported model, online gift model.

2. E-commerce model for physical goods.

3. Comprehensive model.

Profit Model

1. Membership Fees

Membership fee, also known as membership service fee, refers to the fee charged by C2C websites for providing members with a combination of services such as online store rental, company certification, product information recommendation, etc. Since it provides an effective combination of multiple services and is more adaptable to the needs of members, the charging model is relatively stable. The fee is paid in the first year, and customers are required to renew the fee when it expires in the second year. After renewal, they will receive services for the next year. Members who do not renew their membership will revert to free members and will no longer enjoy a variety of services.

2. Transaction Commission

Transaction commissions are always the main source of profit for C2C websites, because C2C websites are trading platforms that provide opportunities for both parties to a transaction, which is equivalent to exchanges and hypermarkets in real life. Collecting commissions from transactions is a reflection of its market nature.

3. Advertising Fees

Companies use valuable locations on their websites to place various types of advertisements, set the price of the advertisements based on website traffic and website population accuracy, and then sell them to customers in various forms. If the C2C website has sufficient traffic and user stickiness, the advertising business will be very large. However, out of consideration for user experience, C2C websites have not fully opened this business, and only individual advertisements are opened from time to time.

4. Search ranking bidding

The richness of products on C2C websites determines the frequency of buyers' search behavior. The large number of applications of search determines the importance of the ranking of products and information in the search results, which leads to the business of bidding based on search keywords. Users can propose a price they think is appropriate for a keyword, and the highest bidder will eventually win. Within the effective time, the user's product can obtain the ranking won by the bidding. Only when sellers realize the potential benefits that bidding can bring to them will they be willing to spend money to use it.

5. Payment fees

Payment issues have always been a bottleneck restricting the development of e-commerce. It was not until Alibaba launched Alipay that online payment services were promoted to a certain extent. Buyers can first transfer the advance payment to the personal account of the payment company through online banking. After receiving the goods sent by the seller, they can notify the payment company to transfer the payment to the seller's account. In this way, buyers do not have to worry about not receiving the goods and having to pay, and sellers do not have to worry about not receiving the payment after sending the goods. The payment company charges a certain percentage of the transaction amount as a handling fee.

Website Introduction

1. Taobao

Taobao was founded by Alibaba Group in May 2003. It is the largest online retail and business circle in the Asia-Pacific region and the most popular online shopping platform in China. It has nearly 500 million registered users, more than 60 million regular visits per day, more than 800 million online products per day, and an average of 48,000 items sold per minute.

2. Pat

Paipai is the original Tencent e-commerce business strategically acquired by JD.com, and Paipai is committed to creating a mobile social e-commerce platform for sellers and buyers to satisfy consumers by providing a wide range of products, including clothing, maternal and child products, food and beverages, home decoration and consumer electronics, etc. Paipai also provides value-added services such as data mining and analysis to third-party sellers. These value-added services will help sellers accurately analyze consumers and the market, and support their product planning and precision marketing.

3. eBay

Founded in Shanghai in August 1999, Eachnet currently has 3.5 million registered users. In 2002, Eachnet formed an alliance with eBay and changed its name to eBay Eachnet, which quickly developed into China's largest online trading community. Adhering to the principle of helping almost anyone to achieve any transaction anywhere, it not only provides sellers with a stage for online entrepreneurship and self-worth, but also provides a variety of products with low prices and good quality. It also brings new products and a better shopping experience to most buyers.

4. Vipshop

Vipshop was founded in August 2008. The website is headquartered in Guangzhou and was launched on December 8 of the same year. Vipshop's main business is the online sales of brand discount products, covering major categories such as famous clothing, shoes, beauty, mother and baby, and home furnishing. And on March 23, 2012, Vipshop was listed on the New York Stock Exchange (NYSE: NYSE).

5. Yabao.com

Yabao.com provides online media and a large amount of art information, comprehensive information integration, online art forums, art auctions and appraisal services for art institutions, art groups and art collection, appreciation, investment enthusiasts and art, providing important standards for product evaluation.

advantage

1. Online shopping can save time and can be done across regions. Online shopping can enjoy optimization and a full range of products.

2. Online payment is safer and more convenient. You can pay directly online.

3. The prices are transparent. You can compare prices from different stores. You can choose from many sellers and view thousands of similar products directly on the platform. You can also see buyers' comments on the merchants' products. You can collect more information and have a wide range of choices.

4. Shopping is convenient. You can place an order directly online and have the goods delivered to your home. You can purchase products anytime and anywhere.

5. The cost is low and the procedures are simple. Anyone who can use the Internet can open an online store.

6. Basically, there is no need to tie up excess funds. If a traditional store does not want to continue operating, it must first clear out the original backlog of goods. However, the inventory of an online store is very small and can be replaced at any time.

7. The sales time is not limited, and the business can be open at any time, 24 hours a day, which can save a lot of manpower investment, and there is no need to worry about not having time to watch the store and causing losses. The trading time is all day and all year round, which is conducive to increasing transactions.

shortcoming

1. After-sales service is not very good. After some transactions, the seller's after-sales service may be very poor. Even if there is after-sales service, it is only a superficial treatment. Many problems are not a substantial solution. Once quality problems or other disputes arise, negotiations will be more difficult.

2. The issue of transaction vouchers. When shopping in physical stores, people are used to using vouchers to issue invoices. However, in the C2C e-commerce model, both parties are individuals, so there are often cases where transactions do not have invoices, which leads to the fact that many transactions do not have relevant vouchers.

3. There will be fakes, genuine goods and second-hand goods sold together, and there will be honest stores and fraudulent stores, so you need to be vigilant during the purchasing process to buy better things.

4. It is difficult to ensure that the goods are completely consistent. In the C2C e-commerce model, consumers have limited access to information and cannot touch the real products. Therefore, buyers can only obtain information about the products from the content provided online. Therefore, they lack understanding of the information.

Development History

-In 1999, Shao Yibo founded Eachnet, the first C2C website in China.

-In August 1999, EachNet was officially launched.

-In March 2002, eBay invested US$30 million in EachNet.

-In May 2003, Alibaba invested RMB 450 million to establish the C2C website Taobao.com.

-In July 2003, eBay spent US$150 million to acquire EachNet.

-In June 2004, EachNet began to integrate with the US eBay platform.

-In September 2005, Tencent launched PaiPai.com, which started operations on March 13, 2006.

-In December 2006, TOM Online formed a joint venture with eBay and changed its name to TOM Eachnet.

By the end of 2006, the number of registered online shoppers reached 43.1 million, and the total C2C transaction volume reached 23 billion yuan.

-In October 2007, search engine company Baidu announced its entry into e-commerce and planned to build a C2C platform, which was expected to be launched in early 2008.

-On May 5, 2008, Eachnet announced that any user who opens a store on Eachnet, whether it is a regular store, a premium store or a super store, will have it free for life.

-On June 18, 2008, Baidu Online Trading Platform officially launched its nationwide investment promotion tour in Beijing.

-On October 8, 2008, Taobao President Lu Zhaoxi announced that Alibaba Group will invest 5 billion yuan in Taobao in the next five years and will continue to use the free policy.

-October 28, 2008: Baidu's e-commerce website "Youa" was officially launched, which is expected to create a new e-commerce landscape.

-In 2009, a new form of C2C was born and online shopping guide industry entered C2C to grab market share.

-In December 2009, D-Customer Mall was officially launched, promoting the development of personalized customization industry.

-In April 2011, Baidu's e-commerce website "Youa" announced the closure of its C2C platform and its transformation to provide lifestyle services.

-In July 2015, the creative e-commerce platform “niaocha.com” was launched, and the platform is of C2C type.