What is ZOZOTOWN? ZOZOTOWN Review, Features

Founded in 2004, ZOZOTOWN is an online shopping mall for fashion brand clothing from Japan. It is affiliated to Japan START TODAY Co., Ltd. The website sells men's, women's and children's clothing from brands such as Journal Standard, Green label relaxing, Hare, etc. The official website supports JCB cards well.

About ZOZOTOWN

Since its establishment in Japan on December 15, 2004, ZOZOTOWN has grown into the largest fashion shopping website in Japan, with more than 3 million registered members, 3.8 million pieces sold annually, and 1,555 brands.

· ZOZOTOWN is a leader in terms of the number of brands among similar fashion apparel shopping websites in Japan. Many well-known apparel brands, such as UNITED ARROWS, Nano universe, BEAMS, JOURNAL STANDARD, and A BATHING APE, have entered ZOZOTOWN and are widely welcomed by young people in Japan.

Station Mode

The products sold on ZOZOTOWN must be re-measured according to unified standards. Users who buy trendy brands on ZOZOTOWN do not need to measure the size details between different brands, which may affect the consumer experience. For ZOZOTOWN, the cultivated user habits will naturally turn into user stickiness.

Reasons for success

1. The "virtual store managers" of various brands on ZOZOTOWN have absolute rights to purchase goods. The brands they sell are all the favorite brands of the website employees. The average age of the employees is between 27 and 29 years old, which is comparable to the age of the website's target users.

2. In terms of brand promotion, Yusaku Maezawa is not a low-key entrepreneur, and his ZOZOTOWN will naturally not miss any opportunity for promotion. For example, ZOZOTOWN once conducted cross-border cooperation with Pepsi, and spared no effort to create momentum to attract attention.

3. Regarding ZOZOTOWN’s so-called self-built “supply chain” system, ZOZOTOWN will control the supply of goods through its self-built logistics system, and then the delivery personnel will deliver the goods to the C-end within two or three days.

Development History

- In October 2011, ZOZOTOWN (known as "ZouZouCheng" in China) entered China and opened a store on Tmall, intending to share a share of the Chinese apparel e-commerce market.

-On January 31, 2013, ZOZOTOWN completely closed its stores in China.

-In 2017, ZOZOTOWN also acquired the online lifestyle magazine Honeyee.com and its e-commerce website, JUST LIKE HONEYEE, which was jointly created by Hiroshi Fujiwara, Hirofumi Kiyonaga, Seiji Nakamura and Tetsu Suzuki, editor of smart magazine.

-Starting from October 2017, ZOZOTOWN changed the website's limited free shipping to allow customers to decide the shipping costs of their products.

-In December 2017, ZOZOTOWN and technology company StretchSense designed a new body measurement device called ZOZOSUITS.

-At the end of 2017, ZOZOTOWN opened its own brand "ZOZO".

-At the shareholders' meeting in June 2018, the board of directors of Start Today Co (ZOZOTOWN's parent company and operator) decided to officially change the company name to Zozo Inc starting in October this year.

-On December 25, 2018, Japanese fashion group Onward Holdings (hereinafter referred to as "Onward") announced that all its brands would withdraw from ZOZOTOWN and all products would be removed from shelves on the same day. This move may become a turning point for Japan's fashion e-commerce industry.