What is Bukalapak

Bukalapak is an Indonesian comprehensive C2C platform with product categories ranging from home appliances, home furniture, gadgets and smartphones to fashion products for children, men and women, etc. It is currently one of the largest e-commerce platforms in Indonesia.

About Bukalapak

Bukalapak was founded in 2011 and is headquartered in Jakarta, Indonesia. Bukalapak has more than 9 million visits per month. It has about 53.28 million unique visitors per month and 420 million page views per month. It has raised funds in the B round and has a stable capital chain and considerable growth.

According to official data, Bukalapak now has 80,000 sellers who sell on its platform. Bukalapak is very strong in individual and hobbyist sellers.

BukaLapak can be logged in directly through Facebook or Google+ account, and it also supports direct purchase of products without logging in. The top services on the PC side are phone recharge, data package, electricity purchase, game points and BukaDompet wallet, followed by activities and recommended products in each selected category.

Platform Advantages

Complete product categories: 22 product categories in total, including ticket coupons, women's fashion, health, children's clothing and electronic equipment.

Attractive promotions: holiday sales, today deals and flash deals similar to Amazon, etc.

Virtual products: You can sell electronic coupons and tickets, such as air tickets, train tickets, data packages, and other virtual products.

·Multiple payment methods and channels: Support 17 payment methods including BukaDomepet payment, bank transfer, KlikPay BCA, credit card installment and Kredivo payment.

Benefits for Sellers

·Under the GSM network, the seller will receive a text message notification every time a new order is received;

If the buyer does not leave a review, the platform will automatically default to a positive review;

·The payment will be received after the buyer confirms receipt of the goods;

Provide online sales skills training;

Each product page will be SEO optimized to help buyers get more exposure and conversions on Google Chrome.

The system automatically calculates the shipping cost.

Products prohibited from sale in stores

Narcotics, medicines not registered with DHO and/or BPOM, and medicines that must be accompanied by a doctor’s prescription

Firearms, replicas of firearms, airguns, bullets or other types of bullets, sharp weapons, etc.

Government/travel documents

Human organs/organs

·personal information

·Items that may offend others

· Police related

·swag

Robbery/theft accessories

·Flammable and explosive items

Pornography, sex toys, etc.

Printing equipment

Pirated CDs, DVDs and software

Various animals

Services not related to official cooperation with Bukalapak, such as donations, rentals, event promotions, etc.

·trademark

· Cars and motorcycles other than those in official cooperation with Bukalapak

·Car rims

·Property (house, land, etc.)

· Non-material products cannot be registered, including express delivery, but only limited to bukalapak accounts, e-books, game accounts

Fakes

· Imitation or parallel import products of mobile phones, tablets, phablets, smart watches, etc.

Other items that are prohibited from being freely traded under the current laws of Indonesia

Store opening process

It is very simple to open a store on Bukalapak. Visit the homepage of the website, click on the upper right corner to open a store, fill in your own name, international email address such as Google, gender, login password and payment password, and you can use the invitation code or not. Finally, click the red confirmation button.

After that, the seller needs to enter his own store to complete the store information and personal information.

Development History

BukaLapak was originally a division of a digital agency called Suitmedia founded by AchmadZaky. It was spun off from Suitmedia in September 2011 as a limited liability company. It then entered a Jakarta startup incubator called "Batavia" and received its early financing. In 2015, media group EMTEK became the majority shareholder, owning 49% of Bukalapak.

Platform scale

-The number of merchants increased from only 100,000 in 2014 to 400,000 in 2015, and then skyrocketed to 1.3 million in 2016.

-In March 2014, the mobile app was released. As of July 3, 2014, more than 87,000 people have downloaded the app.

-In 2017, Bukalapak partnered with logistics company SiCepat to launch a one-month promotion (November 27 to December 29) - free shipping within Indonesia.

-The transaction volume in 2016 has reached 10 trillion rupiah.

- In January 2018, Bukalapak was awarded the unicorn title, becoming Indonesia’s fourth unicorn, joining Go-Jek, Traveloka and Tokopedia.

Financing

In September 2012, additional investment funds were obtained from GreeVentures.

In March 2014, Bukalapak announced that it had received Series B funding from Aucfan, IREP, 500 Startups, and of course Gree Ventures.

In 2015, Bukalapak received an investment of 439 billion rupiah (about 35 million U.S. dollars) from Indonesian media giant EMTEK, completing its B round of financing, with EMTEK Group acquiring a 49% stake.

In 2017, Indonesian e-commerce Bukalapak became Indonesia's new unicorn after an undisclosed round of financing.