What is Pinterest? Pinterest Review, Features

Pinterest is one of the world's largest social image sharing websites. It allows users to create and manage collections of themed images, such as events, interests, and hobbies. Pinterest uses a waterfall flow to display image content. Without the need for users to turn pages, new images are automatically loaded at the bottom of the page, allowing users to constantly discover new images.

About Pinterest

Pinterest is the image version of Twitter. Netizens can save pictures of interest on Pinterest, and other netizens can follow and repost the pictures. Many companies, such as Sony, have also set up homepages on Pinterest to market their products and services with pictures.

Several organizations have stated that in the era of mobile Internet, netizens prefer to view pictures on mobile devices. Picture social platforms such as Pinterest, Snapchat, and Instagram are popular among users, and their current market valuations are significantly higher than other "text" social networks.

As of September 2013, the software has entered the top ten most popular social networking sites in the world.

Pinterest focuses on Images rather than Pictures. From the perspective of user behavior, it is a product that can satisfy users' collecting habits.

Data provided by comScore, an Internet traffic monitoring agency, shows that about 70% of Pinterest's American users are female.

Website Introduction

The Pinterest logo is designed in the form of letters. The overall logo is a bit like handwritten calligraphy. The color red is used in the logo design. The Pinterest model has become popular all over the world. Pinterest is no longer the name of a website but a synonym for photo social networking. Its logo has also become the image of a product.

Pinterest, pin things that interest you to a pinboard.

Pinterest uses a waterfall flow to display image content. There is no need for users to turn pages. New images are automatically loaded at the bottom of the page, allowing users to constantly discover new images. The idea of ​​the project came from the founder Ben Silbermann when he was looking for an engagement ring for his girlfriend. He found a lot of rings that he liked, but he needed to compare them repeatedly, so he developed Pinterest and posted them on the same page. Interestingly, Ben did not want to develop Pinterest into a company popular with the mainstream at first, but a technology community, but things did not go as he wished. Ben sometimes admits that the company's development is not under his control and he can only go with the flow and follow everyone's feelings.

Pinterest Features

1. Forced simplified interaction: Allow users to effectively edit and collect content of interest, making frequent image information processing simple.

2. Excellent product team: Know how to create opportunities in a highly competitive environment and provide high-quality website user experience.

3. Mobile client layout: The layout on the mobile client is immediate, and the client product experience is well received.

4. Waterfall flow layout: more intuitive user experience interface and unique content display.

5. High-quality user base: attract various original artists/designers, etc. to join, and allow users to promote art and products.

6. Impact on visual experience: The website looks like a wall that can give users unlimited inspiration. For those who love beauty, it is absolutely irresistible.

7. Register and share mode: log in using Facebook or Twitter account and quickly spread among user social groups.

8. Redefine user behavior: When a user follows a tag, board, or category, the system will follow it by default. This is a redefinition of the user behavior of Follow.

9. High-quality pictures: Attract girls from the perspective of color and composition, and easily resonate with female users, who are a user group with great potential.

10. User's cool-hunting psychology: From the perspective of user behavior, it makes up for people's original needs, satisfies users' "collecting addiction", and creates a comfortable experience.

Development History

-In 2010, Pinterest was founded and officially launched by a team called Cold Brew Labs in Palo Alto, California.

-On August 16, 2011, Pinterest was selected as one of the “50 Best Websites of 2011” by Time magazine.

-In December 2011, Pinterest was listed by Hitwise as one of the 10 largest social networking sites in the world.

-In January 2012, Pinterest’s traffic surpassed Linkedin, Youtube, and Google+.

-In March 2012, Experian Hitwise reported that Pinterest had become one of the third largest social networking sites in the United States, surpassing LinkedIn and Tagged.

-In April 2012, co-founder Paul Sciarra left Pinterest.

-On January 24, 2013, Pinterest received $30 million in venture capital from venture capital firm SV Angel. In this transaction, Pinterest was valued at $1.5 billion.

-On February 21, 2013, Pinterest received $200 million in financing, and this round of financing valued the company at $2.5 billion.

-On May 20, 2013, the American photo social networking site Pinterest is about to launch three new categories of "pins", taking the first step in cooperating with large American retail brands.

-On March 9, 2017, Pinterest was blocked.

-On July 24, 2018, it was reported that Pinterest will go public in mid-2019, and the company's annual advertising revenue is finally approaching $1 billion.