What is Shopastro? Shopastro Review, Features

Shopastro is committed to helping cross-border sellers expand overseas in one stop, making customer acquisition, transactions, payments, logistics, and customer management easy and simple.

About Shopastro

• Shopastro is a new player in the field of brand overseas services. It was founded in August 2021 and is headquartered in Hangzhou. It has set up branches in Yiwu, Shenzhen and Xiamen. It has currently served more than 100 major customers. It is committed to providing Chinese brand sellers with a one-stop full-link overseas solution, realizing brand value output and traffic monetization through "refined operations driven by big data and AI technology."
• Shopastro relies on a one-stop SaaS e-commerce service platform, integrating independent website construction and overseas brand operations, empowering the globalization of Chinese brands and helping brands build overseas private domain ecosystems.

Shopastro full-link operation plan

1. Brand planning

• Research the global market and industry trends;
• Clarify target audience and brand positioning;
• Sort out the product line structure, select advantageous products and match them with different marketing channels;
• Based on the purchasing power of the target audience and the pricing of competing products, various costs such as marketing and logistics are calculated to formulate pricing strategies.

2. Personalized website building

• Professional and ultimate full-process website building service;
• Website demo design, optimization of navigation, homepage, footer and other modules;
• Optimize the overall style and content design of the website;
• Product classification setting and information optimization;
• Develop advertising marketing plans and on-site marketing activities based on the marketing calendar of the target country.

3. SEO in-depth operation

• Page SEO structure and content optimization;
• Expand opportunity keywords and optimize core keyword rankings;
• Implement different levels of backlinks in stages;
• Provide ranking and natural traffic monitoring reports.

4. Multi-channel marketing

• Open accounts on advertising channels such as Google, Facebook, TikTok, Bing, Twitter, and Snapchat;
• Formulate advertising strategies based on keywords, audiences, materials, etc. based on industry competitive product promotion monitoring and channel characteristics;
• Develop advertising structures for promotional channels such as Google, Facebook, Instagram, and TikTok;
• One-stop management of crowd tags to accumulate crowd data assets;
• Remarketing audience stratification and selection, and cross-channel remarketing advertising construction;
• Continuously analyze advertising data and optimize materials, target audiences, and conversion nodes.

5. Social media and KOL operations

• Develop account profile, story, picture, and video content frameworks, and provide daily content design and scheduling;
• Set goals for increasing followers, explore topics with potential to increase followers, and improve the natural exposure of social media accounts;
• Analyze the profiles of influencers and their fans, and match high-quality influencers based on conversion indicators;
• Formulate influencer operation strategies, measurement indicators, rights, task requirements, and influencer effect data tracking;
• Private domain community operation and community ecology cultivation.

6. Email Marketing

• Rich EDM templates;
• Setting the rhythm of email marketing activities throughout the year;
• Abandoned order recall email design;
• Carry out targeted email marketing based on different user positioning and needs.

7. User and member repurchase operations

• Set the rhythm and content of email marketing, and make optimization adjustments based on data feedback;
• Design the rhythm and content of abandoned order recall, and make optimization adjustments based on data feedback;
• One-stop operation strategy for multiple channels including WhatsApp, Messenger, Apple Business Chat, etc.
• Build a membership system, match member benefits and formulate marketing strategies.

Customer-specific solutions

1. B2B foreign trade factory

• D2C+Wholesale+B2B inquiry, three-station integrated operation;
• Clarify brand positioning and accurately focus on target markets and audiences;
• Make full use of existing supply chain advantages to occupy market share;
• Full-link operation improves 2C efficiency and ROI;
• Assist in building SOP for the operations team.

2. Domestic brands

• The brand's full-case marketing plan was implemented to promote the domestic brand power to the world;
• Provide targeted product selection and pricing strategies based on industry data and existing product lines;
• Match the best cross-border ecological resources, including but not limited to content, models, logistics, payment, etc.;
• Complete social media operation framework and fan growth strategy, in-depth SEO operation, and multi-dimensional traffic acquisition.

3. Cross-border brands are selling well

• One-click migration, worry-free website building, compliance and security guaranteed;
• ERP is connected, and products, shipments, and logistics are updated in real time;
• Accurate customer portraits and complete user data;
• In-depth operation of private domain users to improve user stickiness and repeat purchases;
• On the platform, it is about getting orders; on Xingpan, it is about getting customers; building the long-term LTV value of the brand not only gets orders but also gets global customers.

4. Existing DTC brands

• Meet personalized customization;
• The openness of SaaS can better meet the diverse marketing needs of Chinese sellers;
• The data of the entire chain is connected, and the buyer data and user portrait data are more complete, more compliant and richer;
• One-stop operation solution: covering website construction, operation, delivery, user repurchase operation, content, logistics, payment ecosystem connection, etc.

Service Positioning

1. Brand

Using customer brands as carriers

2. GMV

Aiming to increase customer GMV

3. Long-term value

Realize long-term value of customer brands

Team Advantages

The founding team of shopastro all came from senior management of companies such as Alibaba, ByteDance, and Baidu. The core members came from companies such as Alibaba International, AliExpress, ByteDance, Baidu, and Ant Financial, and many of them are P8 and P9 level in Alibaba's product, operation, design, technology and other fields. In the fields of cross-border e-commerce, payment, and SaaS, they have more than ten years of experience in product development, operation, and commercial operation.

Development History

-In August 2021, Shopastro, a cross-border shopping platform, was established in Hangzhou;

-In September 2021, shopastro received millions of dollars in angel investment from Blue Lake Capital, Shenjin Capital and other institutions;

-In November 2021, shopastro Yiwu branch was established;

-In February 2022, shopastro Shenzhen Branch was established; shopastro Xiamen Branch was established;

-In March 2022, shopastro received over 10 million US dollars in Series A financing, led by Gaoling Venture Capital.