TikTok for Business 2024 Channel Agent Conference: Uncovering the three major growth points of the overseas industry and taking advantage of the momentum

In the past 2024, the global market has continued to develop, marketing and related services have evolved in a deeper and broader direction, and the continuous exploration of the entire industry has also allowed us to see more growth possibilities.

So for overseas agents and service providers, what opportunities will there be in 2025? How can they seize the opportunities and unlock more possibilities?

On December 12, TikTok for Business gave the answer at the 2024 Channel Agent Conference. E-commerce, games, and short dramas are three major overseas industries that have always had no shortage of opportunities, but agents and service providers need to accurately grasp the pulse of the industry and build unique brands for overseas companies based on high-quality creativity, so as to establish a more long-term and stable cooperative relationship with the brand.

TikTok for Business also looks forward to deepening cooperation with more overseas partners, and with its fully upgraded service capabilities, it will help more companies go better and further on their overseas journey.

Deep transformation of marketing model to help business grow comprehensively

2024 is a fruitful year, with the three major overseas industries of e-commerce, games, and applications all showing an upward trend.

In the field of e-commerce, many cross-border merchants have opened stores and placed advertisements on TikTok, injecting new vitality into the platform. Mini games have also achieved remarkable results in overseas expansion, adding new development opportunities to the mature game industry. In the application industry, the short drama industry has stood out and brought new growth ideas to many companies. These achievements are inseparable from the efforts of many agents and service providers.

In order to help partners improve their business capabilities and better serve overseas companies, TikTok for Business has actively changed its thinking and is no longer focused solely on delivery. Instead, it has further enhanced its content capabilities by vigorously expanding service providers such as creativity, short dramas, and influencers. It has also strengthened data co-construction and deeply explored the value of signal utilization, thereby effectively improving product strength. With the synergistic force of "delivery + content + product", the quality and comprehensiveness of overseas services have reached a higher level.

From the perspective of the TikTok for Business ecosystem, more and more partners are expanding in depth and breadth based on their own advantages. In recent years, the number of TikTok for Business partners has continued to increase, the scope of business coverage has been expanding, and more agents focusing on specific industries have joined. The service chain has expanded from simple advertising to live streaming, short drama production, data co-construction and other aspects, and gradually formed a service model that combines e-commerce live streaming with delivery, short drama distribution, and integrated production and delivery, which more effectively meets the diversified needs of the overseas market.

In addition, TikTok for Business has also built a more complete full-link training system to achieve integrated assessment and certification, helping partners to grow rapidly and ensuring that it can provide high-quality services to overseas companies.

Linking upstream and downstream, TikTok for Business and its channel partners' overseas marketing service model will undergo a profound transformation in 2024, helping the entire industry to achieve a brilliant "report card". So, where are the opportunities that come with the transformation?

The three major industries have huge potential. Seize the opportunity to unlock growth

In the current business landscape, various industries present different development trends and opportunities.

For the e-commerce industry, TikTok Shop has considerable potential. The site can fully cover the entire process of conversion, which means that as long as you deeply root in TikTok and manage it carefully, you can effectively increase product sales. Moreover, from many successful examples in 2024, it can be clearly seen that the marketing model of live streaming has an important acceleration effect on the creation of hot products. It can quickly gather popularity and stimulate consumer enthusiasm, thereby promoting products to stand out in the market and achieve a blowout growth in sales.

In the gaming industry, as the concept of "burden reduction" gradually becomes the mainstream trend in the entire industry, mini-games have become a dazzling new growth highlight in the industry. Due to their light size and relatively low entertainment threshold, these games can attract a wide range of user groups to participate. And their low entry barriers make it easy for users of different ages and different gaming experience to get started, which makes them extremely vigorous and continuously expand their market share, opening up a new growth space for gaming companies.

For the application industry, the short drama track is undoubtedly one of the most dazzling areas. Among them, high-quality new dramas have become the key force driving growth, and they continuously inject new vitality and momentum into the industry. Based on this, relevant companies should focus on increasing investment in short drama creation, creating more high-quality short dramas and striving to make them more sophisticated. If a company has rich experience in short drama production and advertising, it can adopt an innovative model of integrated contracting and investment, so that it can more accurately meet the diverse needs of customers and provide customers with a full range of service solutions, thereby obtaining more growth space in the fierce market competition and realizing the continuous expansion and upgrading of its own business.

Iterate and upgrade marketing ideas and continuously optimize content delivery

In today's highly competitive global marketing environment, the number of placements has increased dramatically. If you want to stand out from the crowd, establishing a differentiated brand image will undoubtedly become the key breakthrough direction for future global marketing. For manufacturers and agents, building a good brand requires an important shift, that is, from simply chasing a single hit content to carefully building a brand marketing chain. By creating iconic creative ideas with distinctive characteristics, brands can accumulate deep audience assets, which in turn can positively affect the effect of placements, thereby forming a virtuous cycle of both product and effect, and ultimately strongly promoting business growth.

At present, in the three major overseas industries of e-commerce, games, and applications, more and more manufacturers are keenly aware of the huge development potential and profit space contained in the transformation into a "big brand", and are particularly fond of its operability and replicability advantages. Compared with the previous "follow the trend" type of delivery model, brand marketing has stronger regularity and controllability. It is based on in-depth insights into the target population to reasonably combine advertising products, while producing high-quality materials to support delivery activities, and using data to accurately verify and optimize advertising effects, making every link of marketing delivery more scientific and controllable.

No matter what delivery strategy a company ultimately chooses, creative materials are always an indispensable cornerstone. In 2025, the development trend of brand marketing will increasingly highlight the key significance of high-quality creativity. The output of high-quality creativity is not only limited to meeting basic quality and compliance requirements, but also requires manufacturers and agents to have a deep understanding of the characteristics of the industry in order to produce creative content that meets industry needs. Even if companies are not sure about this, the strategic support and creative tools provided by TikTok for Business can play a leading role in helping companies accelerate the construction of a solid foundation for overseas marketing.

In addition to supporting creative output, TikTok for Business also goes deep into the industry to carry out comprehensive optimization and upgrading work: from strategic guidance, policy incentives, training and growth to tool support, etc., to provide comprehensive and in-depth service support for overseas companies, helping them to achieve better results in the global market.

Based on the current achievements, TikTok for Business will continue to work with its partners in 2025 to further optimize the channel partner ecosystem, help everyone achieve all-round advanced development, and help more companies take advantage of the trend and embrace the global market!

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